Tetra Pak is a Swedish-Swiss multinational food packaging and processing company with head offices in Lund, Sweden and Pully, Switzerland. The company offers packaging, filling machines and processing for dairy, beverages, cheese, ice cream and prepared food, including distribution tools like accumulators, cap applicators, conveyors, crate packers, film wrappers, line controllers and straw applicators.

1. TETRA PAK
Made By: Joy Dey

2. INTRODUCTION:
• Tetra Pak is a multinational food packaging and processing company of
Swedish origin with HO in Sweden and Switzerland.
• Tetra Pak offers liquid food packaging solution , packaging solution,
processing solutions for dairy products and filling machines.
History:
• Started in 1943 in Sweden & first product launch was milk
• 1946 , the firstTetra Pak model to demonstrate Dr Ruben Rousing’s idea
• In 1952 September, the firstTetra Pak filling machine of tetrahedron shape
was introduced
Vision:
“A package should save more than it costs”
“We make food safe and available anywhere”
Mission:
“We believe in responsible industry leadership , creating profitable
growth in harmony with environmental sustainability and good
corporate citizenship”
Company Profile
• Type: Private
• Industry: Food Packaging
• Founded: Lund, Sweden (1943)
• Founder: Ruben Rousing
• HO: Sweden & Switzerland
• Area Served:Worldwide
• Revenue: € 11.5 Billion
• No of Employee: 24800 +
• Parent:Tetra Laval
• Website: www.tetrapak.com

3. Strengths:
• World’s market leader in aseptic
carton (80%)
• Good corporate culture
• Economy of scale
• Good marketing strategies
• Efficient packing system
• Credibility to client
Weakness:
• Depends mostly on dairy products
• Integrated relation is not always good
• High price as compared to competitors
• Not completely independent
• Trust deficit
Opportunities:
• High switching cost that prevent losing
customers
• The growth of alternative beverages
• The demand for space saving packaging
• The growing market use of plastic
packaging
Threats:
• Increase number of competitors
• The concern about environment
• The increase of substitute products

5. Advantages to customers:
• Increase shelf life of the content
• Prevent living organisms from entering the pack
• Prevent harmful radiation from entering the pack
• Easy to handle
• After opening the pack it can be used for 4 – 5 days
• Retains refreshment
Disadvantages:
• The main disadvantage of using aTetra Pak is that the packaging cannot be completely
recycled
• Higher investment is required

6. Ranges ofTetra Pak
Tetra Fino
Tetra Rex Tetra Wedge TetraTop Tetra Recart
Tetra Brik
Tetra Prisma

7. THANKYOU