Building an outreach list that really converts in mentions, relations, and backlinks
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In this presentation, I show how a PR manager can use SEMrush to create better content and improve the results of media and influencers outreach.
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Building an outreach list that really converts in mentions, relations, and backlinks
- 1. How to build an outreach list that really converts in mentions, relations, and backlinks Ivan Karmanov Product PR
- 2. What are the key metrics you use to measure your content success? 2 We asked 1,200+ marketers for our State of the Content Marketing report
- 3. What does a blog post needs to generate organic traffic? 3
- 4. What does a blog post needs to generate organic traffic? 4
- 5. What does a blog post needs to generate organic traffic? 5 Great content!
- 6. What does a blog post needs to generate organic traffic? 6 Organic traffic Keyword optimization Fulfilling a user-intent Domain authority Page authorityHigh-quality content
- 7. What can PR team help with? 7 Organic traffic Keyword optimization Fulfilling a user-intent Domain authority Page authorityHigh-quality content
- 8. How I was making my outreach list before 8
- 9. How I was making my outreach list before 9
- 10. How I was making my outreach list before 10
- 11. How I’m making my outreach list now
- 12. How I’m making my outreach list now
- 13. Which marketing channels are you using for content distribution? 13 We asked 1,200+ marketers for our State of the Content Marketing report
- 14. Get ideas from competitors 14 I use Post Tracking tool
- 15. Get ideas from competitors 15 I use Post Tracking tool
- 16. What can PR team help with? 16 Organic traffic Keyword optimization Fulfilling a user-intent Domain authority Page authorityHigh-quality content
- 17. How many uniquу pitches do you send for a PR campaign? 17 Databox surveyed 48 PR pros
- 18. How many uniquу pitches do you send for a PR campaign? 18 Brian Dean analyzed 12 Million Outreach Emails
- 19. How many uniquу pitches do you send for a PR campaign? 19
- 20. When you create content specifically to generate links you campaign generated what number of link? 20 Paddy Moogan asked over 350 digital marketers & 15 experts
- 21. Get more ideas from competitors 21 I use Post Tracking tool
- 22. Get more ideas from competitors 22 I use Post Tracking tool and Backlink Analytics
- 23. Get more ideas from competitors 23
- 24. What can PR team help with? 24 Organic traffic Keyword optimization Fulfilling a user-intent Domain authority Page authorityHigh-quality content