1. FA 102b,
Research from the Web
Product/Service Development
Issybella Lang 102b Professor Klinkowstein
2. “Make It Just So”
Issybella Lang 102b Professor Klinkowstein
Assignment One, Research from the Web
http://www.iftf.org/future-now/article-detail/make-it-just-so/
3. Issybella Lang 102b Professor Klinkowstein
Assignment One, Research from the Web
http://www.iftf.org/future-now/article-detail/make-it-just-so/
“Traditional mass production will
be replaced by forms of
automated manufacturing in
which objects are customized to
individuals’ particular
circumstances and desires.”
4. A real time custom sunglass vending machine with
technology to recommend the best custom fit
Issybella Lang 102b Professor Klinkowstein
Assignment One, Research from the Web
5. Persona Description
➔ Busy
➔ Stylish
➔ 15 years and older
➔ Sunglass wearer
➔ Trendy
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map
6. About the Product
➔ Vending Machine
➔ Personalized Sunglasses
➔ Provides Suggestions
➔ Readily Available
➔ Easy to Use
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map
7. Persona Description
➔ Busy
➔ Stylish
➔ 15 years and older
➔ Sunglass wearer
➔ Trendy
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map
8. Encountering the Product online - Consideration
➔ Promotion from influencers
➔ Social media accounts
➔ Social media Ads
➔ Digital Ads
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map
9. Encountering the Product offline - Consideration
➔ Ads in optometrists’ offices
➔ Ads on the beach
➔ Seeing a Kiosk
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map
10. Encountering the Product online - Use
➔ Website for the company
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map
11. Encountering the Product offline - Use
➔ Beaches
➔ Water parks
➔ Malls
➔ College Campuses
➔ Music Festivals
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map
12. Encountering the Product online - Post-Use
➔ Brand hashtag
➔ Social media account
➔ Emails from the company
➔ Affiliate link
➔ Online reviews
➔ Discount codes
➔ Online second orders
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map
13. Encountering the Product offline - Post-Use
➔ Wears the glasses
➔ Tells friends
➔ Buys a machine
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map
14. Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map
15. Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map
17. Issybella Lang 102b Professor Klinkowstein
Assignment Four, Logotype - Research
18. Issybella Lang 102b Professor Klinkowstein
Assignment Four, Logotype - Final
19. Issybella Lang 102b Professor Klinkowstein
Assignment Five, Product or Service Description FB Page Research
20. Issybella Lang 102b Professor Klinkowstein
Assignment Five, Product or Service Description FB Page Research
21. Customvated is an innovative company that
makes affordable custom eyewear widely
available. Our kiosks provide the same
personalized service and quality products within
minutes, all within easily accessible locations. This
is a prototype concept created for educational
purposes and is not a real product or service.
Issybella Lang 102b Professor Klinkowstein
Assignment Five, Mission Statement
22. Issybella Lang 102b Professor Klinkowstein
Assignment Six, Facebook Page - Editorial Calendar
Date Type of post/full link Message Visual
4/22 Teaser Imagine, personalized and trendy
sunglasses available in just minutes. In
3 days you won’t have to imagine it.
#customvated
4/23 Teaser Choosing the right glasses for you can
seem impossible. Let our scanner do
the work for you. #customvated
#smarterstyle
Face scanning gif
4/24 Engagement Planning the perfect Disney vacation?
Enjoy 25% off your first pair when you
order within the parks. #customvated
#DisneyinStyle
Mickey ear glasses
4/25 Product Info Customvated kiosks are here! Visit our
website to learn more, and be sure to
share a picture of you in your new
shades with the hashtag
#mycustomvated!
Sunglasses selfie
23. Issybella Lang 102b Professor Klinkowstein
Assignment Six, Facebook Page - Homepage
24. Issybella Lang 102b Professor Klinkowstein
Assignment Six, Facebook Page - Post One
25. Issybella Lang 102b Professor Klinkowstein
Assignment Six, Facebook Page - Post Two
26. Issybella Lang 102b Professor Klinkowstein
Assignment Six, Facebook Page - Post Three
27. Issybella Lang 102b Professor Klinkowstein
Assignment Six, Facebook Page - Post Four
