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1. FA 102b,
Research from the Web
Product/Service Development
Issybella Lang 102b Professor Klinkowstein

2. “Make It Just So”
Issybella Lang 102b Professor Klinkowstein
Assignment One, Research from the Web
http://www.iftf.org/future-now/article-detail/make-it-just-so/

3. Issybella Lang 102b Professor Klinkowstein
Assignment One, Research from the Web
http://www.iftf.org/future-now/article-detail/make-it-just-so/
“Traditional mass production will
be replaced by forms of
automated manufacturing in
which objects are customized to
individuals’ particular
circumstances and desires.”

4. A real time custom sunglass vending machine with
technology to recommend the best custom fit
Issybella Lang 102b Professor Klinkowstein
Assignment One, Research from the Web

5. Persona Description
➔ Busy
➔ Stylish
➔ 15 years and older
➔ Sunglass wearer
➔ Trendy
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map

6. About the Product
➔ Vending Machine
➔ Personalized Sunglasses
➔ Provides Suggestions
➔ Readily Available
➔ Easy to Use
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map

7. Persona Description
➔ Busy
➔ Stylish
➔ 15 years and older
➔ Sunglass wearer
➔ Trendy
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map

8. Encountering the Product online - Consideration
➔ Promotion from influencers
➔ Social media accounts
➔ Social media Ads
➔ Digital Ads
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map

9. Encountering the Product offline - Consideration
➔ Ads in optometrists’ offices
➔ Ads on the beach
➔ Seeing a Kiosk
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map

10. Encountering the Product online - Use
➔ Website for the company
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map

11. Encountering the Product offline - Use
➔ Beaches
➔ Water parks
➔ Malls
➔ College Campuses
➔ Music Festivals
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map

12. Encountering the Product online - Post-Use
➔ Brand hashtag
➔ Social media account
➔ Emails from the company
➔ Affiliate link
➔ Online reviews
➔ Discount codes
➔ Online second orders
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map

13. Encountering the Product offline - Post-Use
➔ Wears the glasses
➔ Tells friends
➔ Buys a machine
Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map

14. Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map

15. Issybella Lang 102b Professor Klinkowstein
Assignment Two, User / Customer Experience Map

16. Customvated
➔ Customized
➔ Automated
➔ Individual
Issybella Lang 102b Professor Klinkowstein
Assignment Three, Naming

17. Issybella Lang 102b Professor Klinkowstein
Assignment Four, Logotype - Research

18. Issybella Lang 102b Professor Klinkowstein
Assignment Four, Logotype - Final

19. Issybella Lang 102b Professor Klinkowstein
Assignment Five, Product or Service Description FB Page Research

20. Issybella Lang 102b Professor Klinkowstein
Assignment Five, Product or Service Description FB Page Research

21. Customvated is an innovative company that
makes affordable custom eyewear widely
available. Our kiosks provide the same
personalized service and quality products within
minutes, all within easily accessible locations. This
is a prototype concept created for educational
purposes and is not a real product or service.
Issybella Lang 102b Professor Klinkowstein
Assignment Five, Mission Statement