This document contains notes and steps from a student's class project to design a mobile application that provides customized haircare product recommendations based on weather, user preferences, and hair type. It includes brainstorming for the product description, creating a user experience map, selecting a brand name and logo, and drafting a mission statement. The app is intended to formulate unique haircare products for each individual based on their specific needs and conditions.

1. FA 102B,
Social Media and Web Design
Professor KlinkowsteinEmily Boschi fa 102b

2. Fill in the blanks
http://www.iftf.org/future-now/article-detail/fill-in-the-blanks/
Professor KlinkowsteinEmily Boschi fa 102b

3. Research from the web
Excerpt
"When the common core network is compromised by injury or illness, our
simulation circuitry fails. We can remember or anticipate general facts, but not
stories of our own lives."
Professor KlinkowsteinEmily Boschi fa 102b

4. Professor KlinkowsteinEmily Boschi fa 102b
http://www.iftf.org/future-now/article-detail/fill-in-the-blanks/

5. Step name:
“Draft Product or Service Description”
App that factors weather, preferences and hair type to curate custom haircare
Professor KlinkowsteinEmily Boschi fa 102b

6. Professor KlinkowsteinEmily Boschi fa 102b
Step name:
“User / Customer Experience Map”

7. Professor KlinkowsteinEmily Boschi fa 102b
Persona description:
● 20-38 female
● Expects a glitch-free app
● Expects shipping within 1-5 days
● Wants a luxury shopping experience
● Plans on photographing products for Instagram feed

8. Professor KlinkowsteinEmily Boschi fa 102b
About the Product:
● Custom hair care formulated for 15 weather conditions
● Available in shampoo, conditioner, serum, or masks
● Packaging that can be repurposed as art pieces

9. Professor KlinkowsteinEmily Boschi fa 102b
Encountering the Product Online:
● Social media influencers
● Ads on social media
● Google search results
● Online articles/blogs
● Online reviews

10. Professor KlinkowsteinEmily Boschi fa 102b
Encountering the Product Offline:
● Social Events
● Pop-up shops
● Magazines
● Word of mouth

11. Professor KlinkowsteinEmily Boschi fa 102b
Consideration (Online) Phase:
● Reading positive reviews
● Viewing a banner ad
● Viewing a social media post

12. Professor KlinkowsteinEmily Boschi fa 102b
Consideration (Offline) Phase:
● Talking to other customers
● Entering a pop-up store
● Wanting to improve hair quality

13. Professor KlinkowsteinEmily Boschi fa 102b
Use (Online) Phase:
● Posts about the product on social media
● Writes a review online

14. Professor KlinkowsteinEmily Boschi fa 102b
Use (Offline) Phase:
● Uses product often
● Tells friends about product

15. Professor KlinkowsteinEmily Boschi fa 102b
Post-use (Online) Phase:
● Continues using app
● Signs up for promotional emails
● Receives discounts for future purchases
● Pre-orders new products

16. Professor KlinkowsteinEmily Boschi fa 102b
Post-use (Offline) Phase:
● Continues to use product
● Re-orders products
● Tells friends to buy product

17. Professor KlinkowsteinEmily Boschi fa 102b
User Experience Map Sketch:

18. Professor KlinkowsteinEmily Boschi fa 102b
User Experience Map:

19. Professor KlinkowsteinEmily Boschi fa 102b
Step name: “Naming”

20. Professor KlinkowsteinEmily Boschi fa 102b
Selected Words:
● Story
● Visual
● Future

21. Professor KlinkowsteinEmily Boschi fa 102b
Created Brand Name:
"Vire"

22. Professor KlinkowsteinEmily Boschi fa 102b
Step name: “Logotype”

23. Professor KlinkowsteinEmily Boschi fa 102b
Research Logotypes:

24. Professor KlinkowsteinEmily Boschi fa 102b
Final Logotype:

25. Professor KlinkowsteinEmily Boschi fa 102b
Step name: “Mission Statement”

26. Professor KlinkowsteinEmily Boschi fa 102b
Product or Service Description FB Page Research
"Kérastase, the world’s leading exclusive luxury haircare
treatment line, found its way to American shores in May 1999.
Kérastase arrived in salons with a unique approach to haircare,
one that demonstrated both a passion for beauty and a
commitment to well being."

27. Professor KlinkowsteinEmily Boschi fa 102b
Product or Service Description FB Page Research
"At Odele, we create clean, premium beauty essentials for you
and your people. We are relentless in our pursuit of what
works, and we settle for nothing less than what delivers on our
high standards for quality, effectiveness and safety."

28. Professor KlinkowsteinEmily Boschi fa 102b
Mission Statement:
"Vire's mission is to create your perfect hair care experience. We
consider your individual needs and preferences to formulate products
that are as unique as you are. This is a prototype concept created for
educational purposes and is not a real product or service."
"App that factors weather, preferences and hair type to curate custom
haircare"