This document appears to be notes from a class project on designing a new product or service. It includes brainstorming notes on creating a custom haircare app called "Vire" that formulates products based on a user's preferences, weather conditions, and hair type. The notes cover ideating the concept, creating branding elements like a name, logotype, and mission statement, as well as prototyping marketing assets like a Facebook page and website visual.

1. FA 102B,
Social Media and Web Design
Professor KlinkowsteinEmily Boschi fa 102b

2. Fill in the blanks
http://www.iftf.org/future-now/article-detail/fill-in-the-blanks/
Professor KlinkowsteinEmily Boschi fa 102b

3. Research from the web
Excerpt
"When the common core network is compromised by injury or illness, our
simulation circuitry fails. We can remember or anticipate general facts, but not
stories of our own lives."
Professor KlinkowsteinEmily Boschi fa 102b

4. Professor KlinkowsteinEmily Boschi fa 102b
http://www.iftf.org/future-now/article-detail/fill-in-the-blanks/

5. Step name:
“Draft Product or Service Description”
App that factors weather, preferences and hair type to curate custom haircare
Professor KlinkowsteinEmily Boschi fa 102b

6. Professor KlinkowsteinEmily Boschi fa 102b
Step name:
“User / Customer Experience Map”

7. Professor KlinkowsteinEmily Boschi fa 102b
Persona description:
● 20-38 female
● Expects a glitch-free app
● Expects shipping within 1-5 days
● Wants a luxury shopping experience
● Plans on photographing products for Instagram feed

8. Professor KlinkowsteinEmily Boschi fa 102b
About the Product:
● Custom hair care formulated for 15 weather conditions
● Available in shampoo, conditioner, serum, or masks
● Packaging that can be repurposed as art pieces

9. Professor KlinkowsteinEmily Boschi fa 102b
Encountering the Product Online:
● Social media influencers
● Ads on social media
● Google search results
● Online articles/blogs
● Online reviews

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Encountering the Product Offline:
● Social Events
● Pop-up shops
● Magazines
● Word of mouth

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Consideration (Online) Phase:
● Reading positive reviews
● Viewing a banner ad
● Viewing a social media post

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Consideration (Offline) Phase:
● Talking to other customers
● Entering a pop-up store
● Wanting to improve hair quality

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Use (Online) Phase:
● Posts about the product on social media
● Writes a review online

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Use (Offline) Phase:
● Uses product often
● Tells friends about product

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Post-use (Online) Phase:
● Continues using app
● Signs up for promotional emails
● Receives discounts for future purchases
● Pre-orders new products

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Post-use (Offline) Phase:
● Continues to use product
● Re-orders products
● Tells friends to buy product

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User Experience Map Sketch:

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User Experience Map:
Hello User products

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Step name: “Naming”

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Selected Words:
● Story
● Visual
● Future

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Created Brand Name:
"Vire"

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Step name: “Logotype”

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Research Logotypes:

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Final Logotype:

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Step name: “Mission Statement”

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Product or Service Description FB Page Research
"Kérastase, the world’s leading exclusive luxury haircare
treatment line, found its way to American shores in May 1999.
Kérastase arrived in salons with a unique approach to haircare,
one that demonstrated both a passion for beauty and a
commitment to well being."

27. Professor KlinkowsteinEmily Boschi fa 102b
Product or Service Description FB Page Research
"At Odele, we create clean, premium beauty essentials for you
and your people. We are relentless in our pursuit of what
works, and we settle for nothing less than what delivers on our
high standards for quality, effectiveness and safety."

28. Professor KlinkowsteinEmily Boschi fa 102b
Mission Statement:
"Vire's mission is to create your perfect hair care experience. We
consider your individual needs and preferences to formulate products
that are as unique as you are. This is a prototype concept created for
educational purposes and is not a real product or service."
"App that factors weather, preferences and hair type to curate custom
haircare"

29. Professor KlinkowsteinEmily Boschi fa 102b
Step name: “Facebook Page”

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Facebook Homepage

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Editorial Calendar

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Post 1

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Post 2

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Post 3

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Post 4

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Comments

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Step name: “Website Visual Prototype”

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Website Research

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Website Research

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Website Research

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Website Wireframe

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Website Prototype Design

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Website Prototype Design

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Website Prototype Design
https://invis.io/TXX6JTE4JQH#/416650163_2website_Prototype-02