The document discusses how mass production satisfies customers with inexpensive, well-made goods but does not fully serve their needs and desires by lacking personalization. It also notes how an idea was manifested into a physical artifact that catalyzed a social experience and micro-learning moment that left people in awe. The excerpt argues that mass market production does not allow for personalization to meet high consumer demand for latest products.

1. Elisa Grimaldi FA 102B Professor Klinkowstein
Research from the Web
Excerpt
“We were able to have an idea, manifest a
physical artifact of it, catalyze a social
experience, and engage in a micro-learning
moment that left us all feeling awestruck.”

2. Elisa Grimaldi FA 102B Professor Klinkowstein
Research from the Web
Excerpt
Make It Just So
“mass production merely “satisfies” customers,
giving them inexpensive, well-made goods that
don’t fully serve their needs and desires.”
http://www.iftf.org/future-now/article-detail/make-it-just-so/

3. Elisa Grimaldi FA 102B Professor Klinkowstein
Research from the Web
Excerpt
With demand being so high for the latest and
greatest product, mass market production lacks
personalization for consumers.

4. Elisa Grimaldi FA 102B Professor Klinkowstein
Research from the Web
Excerpt