5. HOW PREVALENT IS THE PROBLEM?
• Over 670 million of the world’s
population are visually impaired
• Lack of glasses
• 153 million b/c they are short- or
long-sighted
Conditions that can be treated
easily with a pair of
prescription glasses.
Children & women are majority
affected by lack of glasses.
13 million children need glasses
worldwide
Women make up majority of
visually impaired; simply do not
have access to glasses.
In fact, 90% of people who are
visually impaired are because they
live in low socioeconomic countries
and do not have glasses available to
them
6. WHAT ARE THE CONSEQUENCES TO THE PROBLEM?
• The results of poor or
uncorrected vision are
dreadful.
• For example, children lose
opportunity to earn education;
their sight prevents them from
learning.
• Each year, economy and
individuals suffer
• Due to inability to go to
school and work due to
poor sight.
• Research done regarding
how much money is lost
when employees cannot work
due to poor vision
• Totals =$768.09 per person
per year.
7. WHY CAN’T PEOPLE GET GLASSES?
• Main reasons people cannot get
glasses in low-and middle-
income countries:
• Lack of trained eye care
professionals
• Inadequate facilities to get an
eye test and to manufacture
glasses
• High cost of glasses is often too
expensive for average citizen
• With all of this research in mind,
our team
• knew that something needed to
be done in order to provide
those in need with the right
glasses for them
• developed the company Eye-C.
8. WHAT IS EYE-C?
• Eye-C is a non-profit
organization that is responsible
for the manufacturing and
distribution of sunglasses and
prescription eyeglasses.
• Each pair of glasses that is
made is produced in the United
States supporting the economy
and the jobs instead of
outsourcing them to other
countries.
9. WHAT DO WE (EYE-C) DO?
• Currently, Eye-C has
• business investors and donors
passionate about the cause.
• enough capital to fill orders around the
country and in Europe.
• partnered up with several eyewear
companies such as Pearle Vision, For
Eyes, and VisionWorks in order to
restock our product on shelves
• branded the product; people are
constantly reminded about their impact
• created a diverse eyewear
• recently come out with our holiday
collection.
Buyer Incentive:
If someone purchases two pairs of shoes
in the same order, will ship for free within
US
Goal:
To provide those who are wearing an
Eye-C pair of glasses style and sight
To start adding designer glasses to our
10. HOW DO WE KNOW THIS WILL WORK?
• We know this model will
work
• inspired by a similar model
created by the team at
TOMS shoes
• focuses on providing
shoes to the millions who
do not have shoes
worldwide.
• Each pair of TOMS shoes
that are sold, TOMS ships
a pair to a person in need
in countries such as
Honduras, Iraq, Argentina,
and India.
12. WHAT ARE THE GLASSES MADE OF?
• Eye-C glasses
• made with 100% recycled
materials
• received an Environmental
Claims Validation
• substantiates Eye-C’s
assertion that our eyewear is
made of 100% recycled
materials.
• Sleek design, cool frames, and
unique shape
• Users will become an inspirational
trend-setter and be sought out by
all who are looking for fashion
expertise.
• What’s better than being stylish
and earth conscious at the
13. WHAT ARE THE GLASSES MADE OF?
• Stainless steel and plastic.
• Sustainable product combined
with high fashion and creative
style
• Eye-C manufacturers have
pushed the boundaries.
• Radical approach to eyewear is
the first optical collection made
completely of recycled materials
• Made using recycled materials in
order to keep costs low and
protect our mother Earth.
14. DO THE GLASSES COME IN SPECIAL STYLES?
• A pair to fit everyone’s
unique style
• Available in all different
colors, shapes, and sizes
• Monthly catalog shows
latest models
• Come at a fraction of the
price compared to other
leading brands
• Collectable Item!
• Satisfaction Guarantee: If none
of the glasses are a right fit for you
though, let us know and we can
custom make your glasses to suit
all of your fashion needs.
15. WHAT MAKES THESE GLASSES SPECIAL?
• Glasses extremely durable
• Can withstand extremely
hot and cold temperatures
• Customer Challenge: try
throwing a pair at the wall
or stepping on them.
• made of pure stainless
steel; would take an
elephant to walk over
them before they would
break.
• Serve customers best
possible product that will
last the longest amount of
16. CAN I CUSTOMIZE ADD-ONS TO MY GLASSES?
Picture this:
“Imagine being at your son’s soccer
game. He scored his first goal and
you dig in your bag to find your
camera so that you can document
the moment.
The camera is nowhere to be
found.
With Eye-C’s glasses this would no
longer be a problem. Some models
come installed with a snap shot
camera on the side of the lens. With
this innovation, one can take
beautiful pictures anywhere and
anytime. “
8GB memory card comes with
can store all of your favorite
pictures and be developed at your
local Target for free
17. HOW DO THE GLASSES HELP YOU AND OTHERS?
1. Help others:
1. For every pair of
glasses purchased,
Eye- C donates a pair
to those in need.
2. Have given away over
900 pairs of glasses
and counting
2. Help yourself
1. Innovative
2. Stylish
19. WHAT IS OUR INITIATIVE?
• Create an eco friendly and
more advanced design of
glasses for the everyday
person.
• We strongly support
manufacturing our
product in America to
create more jobs for
people in our country and
to create a higher quality
product.
• The eco friendly concept
of our glasses has posed
to be very important to
our consumers.
20. ARE THE GLASSES HIGH PERFORMANCE?
• Allows you to take a picture of
anything you see without the
struggles of carrying around a
camera as well.
• Convenient and a very high
quality product without the
high price of other designer
glasses.
• 8-gigabit feature allows you to
store a large amount of top-
notch photographs. We
wanted to promote and create
a product that will be useful,
easily accessible, multi
dimensional and beneficial to
all.
21. IS THERE A PERFORMANCE GUARANTEE?
• Three Guarantees:
• The EYE-C glasses can change
your life & the lives of people all
over the world.
• Glasses are made from only
recycled material.
• Extremely hard to break
• would have to try very hard
to ruin the frame of the
EYE-C glasses; they can
even withstand being run
over by a car.
23. HOW DOES OUR PRODUCT EFFECT THE
ECONOMY?
• The percentage of Americans wearing over-the-counter glasses increased
during the recent economic downturn
• Age of Americans wearing over-the-counter glasses increased during the
recent economic downturn.
• Over the counter glasses are considered first step toward prescription
glasses for many consumers in denial about the state of their vision
• Because of lower prices, growing number of Americans choosing over the
counter readers as a form of vision correction.
• For millions in the US, buying Over The Counter readers is first stop on the
road to wearing progressive addition lenses.
24. HOW WILL WE MARKET THE PRODUCT?
• OTC readers have severe
limitations, but they do allow
some presbyopia to postpone
buying expensive prescription
glasses, at least for a while.
• Eye-C is going to be available
for people and the added
advantage of the good you can
do giving to someone who is
less fortunate.
• Through our clubs and
advertisements through
college campuses we are also
going to be marketing in other
places
• We are going to market in Wal-
Mart, Target etc
25. HAVE WE CREATED AN EYE-C CLUB ON
CAMPUS?
• Banners and advertisements to
represent the eye wear
• so that people who are in denial will
see our glasses and wont neglect it
as much and will want to try glasses
because it is not out of their price
range.
• Eye-C will be marketed at colleges
and there will be clubs for people to
join so they can be part of the Eye-C
movement
• College students are what a lot of
high school kids look up to
• broader market advertising to all ages
and people wanting to join to make a
difference.
27. HOW WILL WE MAKE OUR YOUTUBE VIDEO ‘GO
VIRAL’?
• When Judson Laipply posted his six-
minute “Evolution of Dance” to
YouTube in April of 2006, he didn't
advertise it at all
• One month later, someone noticed his
frenzied moves and e-mailed it to a
friend. That friend e-mailed to other
friends and more than 100 million views
later, the rest is history.
• Fast forward six years, and viral video
sensations are not so easy to come by.
• But for most videos, standing out in the
crowd is a tricky balance between trying
too hard and not trying enough.
28. WHAT IS THE KEY TO OUR ADVERTISING?
• The key is to master the art of subtle
marketing.
• Web-savvy audiences quickly
dismiss disingenuous marketing;
such as Trident’s unsuccessful
fictitious television show trailer
videos.
• EYE-C won’t make the same
mistakes other companies have
made in trying to attract foot traffic
• Many popular online videos are
short – under three minutes – and
have some elements of cognitive
dissonance
30. WHAT IS AN IDEOLOGY?
• A function that works
to convince its
audiences that the
ideas it offers up are
• timeless and
historical
• Influence and
determine
communication
practices
• in a way that
determine
consciousness and
31. (1) WHAT IDEOLOGIES ARE EMPLOYED IN OUR
PRODUCT?
• Within the basis of Eye-C,
ideologies were employed
into its creation with the
contexts and beliefs of
Karl Marx
• Created a product that
would benefit:
• the receivers of the
glasses
• our nation
• the workers
• those that were
purchasing the glasses
• and the receivers of the
glasses.
32. (2) WHAT IDEOLOGIES ARE EMPLOYED IN OUR
PRODUCT?
• The utilitarianism principle,
stated by John Stuart Mill
• Marx and Mill go hand in
hand
• the greatest good for
the greatest amount of
people.
• Our aim: to benefit
everyone that was
involved with the product
• Result: no downfall to
the product or flaw in
its production
processes.
33. HOW DOES EYE-C IMPLEMENT MARX’S
THEORY?
• American workers produce
product
• No outsourcing
• US benefits by contribution to
employment
• Each step offers something for
community, the people, and less
fortunate.
• Marx believed capitalists and
workers part of a team or
community helping
• create wealth for everyone
• Helping nation prosper.
• By hiring workers within our
nation, Eye-C employs Marx
ideals into the fundamentals of
34. HOW DOES EYE-C IMPLEMENT MARX’S
THEORY?
• Eye-C profits off one one pair
of glasses
• BUT also share our wealth
for mankind.
• Marx theory:
• Share wealth equally to the
community to give best living
standards to all in need of
glasses and diminished eye
sight.
• Equal distribution of wealth
could further a society
• Our company wants to further
this vision.
35. IN CONCLUSION…
• By employing United States workers and avoiding
outsourcing, donating a pair of glasses to those in
need, and helping the national unemployment rate
decrease, our company will further the bettering for
everyone’s well being.
36. SOURCES
"Key Facts." Vision Aid Overseas. N.p., n.d. Web. 30 Nov. 2012
.
<http://www.visionaidoverseas.org/key-facts>.
Schirato, Tony. Communication Culture. N.p.: Paul Chapman, 2004. Print.
