14. This is because
the internet has a
long memory...7
...With no
DELETE
button.8
Image: Pixabay, ClckerFreeImages
15. Q: What does this mean about the power of social media for
prospective students and employees?
Image: Pixabay, geralt
16. v
We are now living in a...
REPUTATION ECONOMY3
Image: Pixabay, AngryTeddy
17. In this economy, your
online presence will
determine your success or
your failure.3
Image: Pixabay, geralt
18. Q: How can millennials create a
successful online presence?
Image: Pixabay, FirmBee
19. 1. Use an app like Linkedin to build a
network of professionals.
“93% of recruiters are tapping into Linkedin”9
- Jobvite Survey
Image: Wikipedia Commons,
Linkedin Chocloates
20. 2. Show off your personality...
“...a profile with no character has probably been scraped of
some racy stuff or else the person has no social skills and won’t
fit in.”10
- Forbes Image: Pixabay, UnSplash
21. 3. ...But put your best self forward.
“Take down or secure anything that could potentially be viewed… as
unprofessional, and share content that highlights your accomplishments
and qualifications in a positive way.”11
Image: Pixabay, UnSplash
22. When faced with
? questions ?
on how to
confront the
REPUTATION
ECONOMY...
Image: Pixabay, Geralt
23. SOCIAL
MEDIA
...can be a double edged sword.12
...It is best to remember that
Image: Pixabay, schissbuche
24. Works Cited
1. "How Millennials Use and Control Social Media." American Press Institute. N.p., 15 Mar. 2015. Web. <http://www.americanpressinstitute.
org/publications/reports/survey-research/millennials-social-media/>.
2. Singer, Natasha. "They Loved Your G.P.A. Then They Saw Your Tweets." The New York Times. The New York Times, 09 Nov. 2013.
Web. <http://www.nytimes.com/2013/11/10/business/they-loved-your-gpa-then-they-saw-your-tweets.html>.
3. Schwabel, Dan. "The Reputation Economy Is Coming - Are You Prepared?" Forbes. Forbes Magazine, 28 Feb. 2011. Web. <http://www.
forbes.com/sites/danschawbel/2011/02/28/the-reputation-economy/>.
4. Love, Dylan. "13 People Who Got Fired For Tweeting." Business Insider. Business Insider, Inc, 16 May 2011. Web. <http://www.
businessinsider.com/twitter-fired-2011-5?op=1>.
5. Ronson, Jon. "How One Stupid Tweet Blew Up Justine Sacco’s Life." The New York Times. The New York Times, 14 Feb. 2015. Web.
<http://www.nytimes.com/2015/02/15/magazine/how-one-stupid-tweet-ruined-justine-saccos-life.html>.
6. Gavett, Gretchen. "Why Do We Publicly Shame People Out of Their Jobs?" Harvard Business Review. N.p., 06 Apr. 2015. Web. 2015.
<https://hbr.org/2015/04/why-do-we-publicly-shame-people-out-of-their-jobs>.
7. Rosen, Jeffrey. "The Web Means the End of Forgetting." The New York Times. The New York Times, 24 July 2010. Web. <http://www.
nytimes.com/2010/07/25/magazine/25privacy-t2.html?pagewanted=all>.
8. Tibken, Shara. "Google's Schmidt: The Internet Needs a Delete Button." CNET. CBS Interactive, 6 May 2013. Web. <http://www.cnet.
com/news/googles-schmidt-the-internet-needs-a-delete-button/>.
9. Bowness, Suzanne. "Five Ways to Be a Smart Social Media User in Your Job Hunt." The Globe and Mail. N.p., 10 Jan. 2013. Web. <http:
//www.theglobeandmail.com/report-on-business/careers/career-advice/five-ways-to-be-a-smart-social-media-user-in-your-job-
hunt/article7195188/>.
10. Casserly, Meghan. "Social Media And The Job Hunt: Squeaky-Clean Profiles Need Not Apply." Forbes. Forbes Magazine, 14 June 2012.
Web. <http://www.forbes.com/sites/meghancasserly/2012/06/14/social-media-and-the-job-hunt-sqeaky-clean-facebook-profiles/>.
11. Smith, Jacquelyn. "How Social Media Can Help (Or Hurt) You In Your Job Search." Forbes. Forbes Magazine, 16 Apr. 2013. Web. <http:
//www.forbes.com/sites/jacquelynsmith/2013/04/16/how-social-media-can-help-or-hurt-your-job-search/>.
12. Singer, Natasha. "In College Admissions, Social Media Can Be a Double-Edged Sword." New York Times - Blogs. New York Times, 11
Nov. 2013. Web. <http://bits.blogs.nytimes.com/2013/11/11/in-college-admissions-social-media-can-be-a-double-edged-sword/>.