The male and female target audience for my band

1. Gender: Female
Age: 17
Social Grade: D
4Cs Scale: The Explorer
She would listen to music by The Lumineers
and Oh wonder and relate to their themes of
adventure and escape. She likes the idea of
travelling and having new experiences with
people and the world. I believe she will wear
fashionable clothing but adds her own style
to it. Her style is very artsy and that is shown
through her outfit; colourful dresses and
trousers, tank tops and shirts. She will only
wear make-up if it’s important to her outfit
and usually it will be bold. Her favourite genre
of music is indie and she listens to music as
she paint, draws or goes on walks. She enjoys
playing the songs on her musical instrument
and mixing other songs with it. The female
singer in my band will be her role model and
she will copy her dress sense.

2. Gender: Male
Age: 18
Social Grade: D
4Cs Scale: The Aspirer
He is driven by other people’s views and tries hard to
appear “aesthetic”. He enjoys art and photography
and shares them on his social medias. His photos will
include his artist fashion sense and talented
drawings. In his captions he will quote songs from my
band, Artic Monkeys and Alt-J. He tries to keep up
with popular trends. His outfits entail a baggy top and
ripped jeans. His hair is long and wavy and his
eyebrows are kept neat since appearance is
important to him. His favourite genre of music is
alternative and he listens to it majority of the time
but mainly when he sketches. The male singer in my
band will be his role model and he will follow him on
social media to keep track of his style and image.