1. Task 4
1- What typesof magazinesandtargetaudienceshasTimesInc.(formerlyIPC) beenassociated
withoverthe years?
TimesInc.have made magazinespredominantlyforwhitemaleswithawealthylifestyle whohave
extramoneytospendand time awayfrom work toactuallysitand read a magazine.The typesof
genresrevolvedaroundpersonal interestssuchasgardening,fishing,cyclingetc.whichwere all
male activitiesduringthisperiodof time (1800s-1900s) However,overtime societychangedtheir
viewsonthe differencesbetweenmalesandfemalesandmagazinesforfemalesbegantocome on
the markets;these magazinesstillpromotedadomesticlifestyle forwomenandaworkinglifestyle
for males(1920s-1940s) Weeklymagazinesforfemaleswere abouthomesandgardens;thiswas
heavilyinfluencesbythe context –the magazinesconsistedof post-warcontent.Thiswas
stereotypical asthe magazinesthatfemaleswere readingwere significanttothe rolesof their
genderaswere men’smagazines.Afterthe 1940s there wasmore of a varietyof magazine genres
for females;associetywaschanging,the waypeoplethoughtaboutdifferencesbetweengenders.
Gossipmagazinesbegantostockthe shelvesandthese tendedtobe boughtbyworkingclass
females.TimesInc. alsobegantoproduce MusicMagazines,Lifestyle MagazinesandSports
Magazines.The change inthe magazinesandtargetaudienceswhichTimesInc.have been
associatedwithhasconstantlychangeddependingonthe contextof the time.
2- Why mightTimesInc.be an appropriate publisherforanew musicmagazine?
TimesInc.wouldbe an appropriate publisherforanew musicmagazine astheyclearlyhave a lotof
experience inthe magazine sector.Theyhave awide range of andare not confinedtoone type of
audience.TimesInc.have beenpublishingmagazinesfromdifferentgenresforaverylongtime and
so have an excellentunderstandingof the marketandpublishing.Theyare renownedpublishersand
so salesare guaranteed.
3- What sorts of musicgenres/magazinesare theylikelytopublish?
The typesof magazinesapublisherproducesdependsontheirtargetaudiences.Asformusic
magazines;theyare likelytoproduce musicmagazinesforfreshmusicgenreswhichare trending
such as pop,rap, hiphopand rock. These are heavilyknowngenreswhichwouldgainawide range
of audienceswhoare interestedinthose type of genres.Astheyare biggenres,the numberof
people the publisherswillreel inishigh.E.g.NME isa musicmagazine publishedbyTimesInc.which
featurestrendingmusicgenreswhichisyouthfulmusic;thiswill attractthe majorityof audiencesas
there are more workingclasspeople thanwealthypeople.A female wouldbe more interestedin
popmusic andbands like JustinBieberorOne Directionwhereas maleswouldbe more intriguedby
rock musicas well asrap and wouldlike artistslike Tinie TempahorPinkFloyd.The typesof music
magazinesthatTimesInc.mightpublishdependonthe audiences(gender,age,social class,sexuality
etc.)
