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Intel Confidential — Do Not Forward
Reinvigorate
Your IT Services Strategy
For 2014
Eric Townsend: Intel Corporation
• Lead North America SMB & MSP Marketing Activities
• 2012: spent over 1000+ hours with S...
Just Do It vs. Just Google It
3
* Other names and brands may be claimed as the property of others.
Mobile Computing Lines HAVE Blurred
Ultrabook™
Convertible &
Detachable Ultrabook™TabletSmartphone
Consumption Usages Crea...
DeviceITRequirementsExperienceSame Users Just New Rules
Thin&light Longbatterylife Instanton Alwaysconnected Touch
Accesst...
Intel® vPro™ Technology(Desktops, Ultrabooks, etc…)
39 Intel® vPro™ Technology is sophisticated and requires setup and act...
Intel® vPro™ Technology
Adopted by Leading Solution Providers & MSPs across North America
MSP Management Consoles
All Conn...
Example of Real World Channel Partner Results
in 2012
The TED TALK For Implementing Intel vPro
Technology
9
http://msp.intel.com/vProNavigator
What Is Your Customers Business Continuity Plan?
Other names and brands may be claimed as the property of others
• April 8, 2014
• Windows XP End of Support
• Office 2003 End of Support
• >30% SMB still running
XP
• Less than 50%
under...
Innovation Fuels the Revolution- Refresh Conversation
1
New Experiences
Touch
Wireless Display
HD Video
Conferencing
Facia...
How Do You Drive Demand?
Your Customer Data Is More Valuable Than You
Know
* Other names and brands may be claimed as the property of others. 14
Information Marketing vs. Real Time Marketing
15
New Tools- Digital Marketing
Assets & Sales Tools
• Digital Content
• Sha...
Call To Action- Change The Game
• Innovation is going to separate the winners from the losers
• Engage Your Customers Diff...
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ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

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ASCII Austin 2013 Keynote -Reinvigorate Your IT Services Strategy for 2014 by Intel's SMB MSP Marketing Director, Eric Townsend discusses strategies for SMB MSP businesses for 2014.

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ASCII Austin Keynote by Intel SMB MSP Marketing Director, Eric Townsend keynote 2013

  1. 1. Intel Confidential — Do Not Forward Reinvigorate Your IT Services Strategy For 2014
  2. 2. Eric Townsend: Intel Corporation • Lead North America SMB & MSP Marketing Activities • 2012: spent over 1000+ hours with SMB channel partners • Working with Industry Partners  OEMs  RMMs  Industry Groups  Distribution Partners • Lets Get Connected − http://www.erictownsendblog.com/ − https://twitter.com/Eric_D_Townsend • http://www.linkedin.com/in/ericdtownsend
  3. 3. Just Do It vs. Just Google It 3 * Other names and brands may be claimed as the property of others.
  4. 4. Mobile Computing Lines HAVE Blurred Ultrabook™ Convertible & Detachable Ultrabook™TabletSmartphone Consumption Usages Creation/Productivity Notebook Other names and brands may be claimed as the property of others
  5. 5. DeviceITRequirementsExperienceSame Users Just New Rules Thin&light Longbatterylife Instanton Alwaysconnected Touch Accesstodata fromanydevice Easycollaboration Responsiveness Business&personal onsamedevice Productivefromanydevice, anywhere,anytime Devicesecurity&manageability Compliance Compatibility Easeofintegration Totalcostofownership 5
  6. 6. Intel® vPro™ Technology(Desktops, Ultrabooks, etc…) 39 Intel® vPro™ Technology is sophisticated and requires setup and activation. Availability of features and results will depend upon the setup and configuration of your hardware, software and IT environment. To learn more visit: http://www.intel.com/technology/vpro/ Processor Chipset Network Firmware Business Desktops, All In Ones and Ultrabooks&Laptops RMM Console Hardware-assisted Smart Security and Cost Saving Manageability
  7. 7. Intel® vPro™ Technology Adopted by Leading Solution Providers & MSPs across North America MSP Management Consoles All Connected Alpheon Alvarez Technology Axcell Tech Bullet Proof Channel Dynamix Circle Computer Resources Competitive Computers Compuvision CT Networks Dataprise Digital Seattle Do IT Smarter Endsight FPA Technology Green Light BT Intrust IT Guru IT Solutions MasterIT Mid America Computers Netgain Next Dimension Next Step Networking Nex-Tech outsourceIT Pegasus Technologies Preferred IT Group Sabio Speros STF Consulting Synergy Global Solutions TDCnet TLC Tech Tekmanagement Valley Network Solutions Virtual Administrator “vPro cuts our deskside visits by 70 percent versus non-vPro PCs. That means lower cost, faster problem resolution, and happier customers.” David D’Agostino, VP of Operations, Brite Computers “Clients are very happy when vPro allows us to fix a problem right now, rather than schedule a service visit for the next day.” Shea Kelly, Director of Operations, Circle Computer By managing power actively on vPro machines, we can save our customers over $150 per year, per PC. That gets customers’ attention.” Dan Tomaszewski, President, Green Light Business Technology “We can now re-image and rebuild a machine remotely – which means the turnaround time has gone from two days to ten minutes.” Tom Beckman, IT Authorities
  8. 8. Example of Real World Channel Partner Results in 2012
  9. 9. The TED TALK For Implementing Intel vPro Technology 9 http://msp.intel.com/vProNavigator
  10. 10. What Is Your Customers Business Continuity Plan? Other names and brands may be claimed as the property of others
  11. 11. • April 8, 2014 • Windows XP End of Support • Office 2003 End of Support • >30% SMB still running XP • Less than 50% understand what EOS means Refresh is So… Refreshing Source: IDC 100 62 34 4 YEARS OLD 5 YEARS OLD 6+ YEARS OLD WW Business PCs InstallBase(Mu) ~50M Old PCs in North America Ready to Refresh Other names and brands may be claimed as the property of others
  12. 12. Innovation Fuels the Revolution- Refresh Conversation 1 New Experiences Touch Wireless Display HD Video Conferencing Facial Recognition Always Fresh Data Voice Command New Devices New Apps
  13. 13. How Do You Drive Demand?
  14. 14. Your Customer Data Is More Valuable Than You Know * Other names and brands may be claimed as the property of others. 14
  15. 15. Information Marketing vs. Real Time Marketing 15 New Tools- Digital Marketing Assets & Sales Tools • Digital Content • Sharable Assets • Relevant in the Purchase Process • Sales Tools- Snackable Information * Other names and brands may be claimed as the property of others. http://b2btools.intel.com
  16. 16. Call To Action- Change The Game • Innovation is going to separate the winners from the losers • Engage Your Customers Differently! http://b2btools.intel.com • Get More Out of Your Existing Technology Today! http://msp.intel.com/vProNavigator • Drop Your Card Off At The Booth Or Sign Up On Line (raffles)

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