ASCII Austin 2013 Keynote -Reinvigorate Your IT Services Strategy for 2014 by Intel's SMB MSP Marketing Director, Eric Townsend discusses strategies for SMB MSP businesses for 2014.

1. Intel Confidential — Do Not Forward
Reinvigorate
Your IT Services Strategy
For 2014

2. Eric Townsend: Intel Corporation
• Lead North America SMB & MSP Marketing Activities
• 2012: spent over 1000+ hours with SMB channel partners
• Working with Industry Partners
 OEMs
 RMMs
 Industry Groups
 Distribution Partners
• Lets Get Connected
− http://www.erictownsendblog.com/
− https://twitter.com/Eric_D_Townsend
• http://www.linkedin.com/in/ericdtownsend

3. Just Do It vs. Just Google It
3
* Other names and brands may be claimed as the property of others.

4. Mobile Computing Lines HAVE Blurred
Ultrabook™
Convertible &
Detachable Ultrabook™TabletSmartphone
Consumption Usages Creation/Productivity
Notebook
Other names and brands may be claimed as the property of others

5. DeviceITRequirementsExperienceSame Users Just New Rules
Thin&light Longbatterylife Instanton Alwaysconnected Touch
Accesstodata
fromanydevice
Easycollaboration Responsiveness Business&personal
onsamedevice
Productivefromanydevice,
anywhere,anytime
Devicesecurity&manageability Compliance Compatibility Easeofintegration Totalcostofownership
5

6. Intel® vPro™ Technology(Desktops, Ultrabooks, etc…)
39 Intel® vPro™ Technology is sophisticated and requires setup and activation. Availability of features and results will depend upon the setup and configuration of your hardware, software and IT environment. To learn
more visit: http://www.intel.com/technology/vpro/
Processor
Chipset
Network
Firmware
Business Desktops, All In
Ones and
Ultrabooks&Laptops
RMM Console
Hardware-assisted Smart Security and
Cost Saving Manageability

7. Intel® vPro™ Technology
Adopted by Leading Solution Providers & MSPs across North America
MSP Management Consoles
All Connected
Alpheon
Alvarez Technology
Axcell Tech
Bullet Proof
Channel Dynamix
Circle Computer Resources
Competitive Computers
Compuvision
CT Networks
Dataprise
Digital Seattle
Do IT Smarter
Endsight
FPA Technology
Green Light BT
Intrust
IT Guru
IT Solutions
MasterIT
Mid America Computers
Netgain
Next Dimension
Next Step Networking
Nex-Tech
outsourceIT
Pegasus Technologies
Preferred IT Group
Sabio
Speros
STF Consulting
Synergy Global Solutions
TDCnet
TLC Tech
Tekmanagement
Valley Network Solutions
Virtual Administrator
“vPro cuts our deskside visits by 70 percent versus non-vPro PCs.
That means lower cost, faster problem resolution, and happier
customers.”
David D’Agostino, VP of Operations, Brite Computers
“Clients are very happy when vPro allows us to fix a problem right
now, rather than schedule a service visit for the next day.”
Shea Kelly, Director of Operations, Circle Computer
By managing power actively on vPro machines, we can save our
customers over $150 per year, per PC. That gets customers’
attention.”
Dan Tomaszewski, President, Green Light Business Technology
“We can now re-image and rebuild a machine remotely – which
means the turnaround time has gone from two days to ten
minutes.”
Tom Beckman, IT Authorities

8. Example of Real World Channel Partner Results
in 2012

9. The TED TALK For Implementing Intel vPro
Technology
9
http://msp.intel.com/vProNavigator

10. What Is Your Customers Business Continuity Plan?
Other names and brands may be claimed as the property of others

11. • April 8, 2014
• Windows XP End of Support
• Office 2003 End of Support
• >30% SMB still running
XP
• Less than 50%
understand what EOS
means
Refresh is So… Refreshing
Source: IDC
100
62
34
4 YEARS OLD 5 YEARS OLD 6+ YEARS OLD
WW Business PCs
InstallBase(Mu)
~50M Old PCs in North America Ready to Refresh
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12. Innovation Fuels the Revolution- Refresh Conversation
1
New Experiences
Touch
Wireless Display
HD Video
Conferencing
Facial Recognition
Always Fresh Data
Voice Command
New Devices New Apps

13. How Do You Drive Demand?

14. Your Customer Data Is More Valuable Than You
Know
* Other names and brands may be claimed as the property of others. 14

15. Information Marketing vs. Real Time Marketing
15
New Tools- Digital Marketing
Assets & Sales Tools
• Digital Content
• Sharable Assets
• Relevant in the Purchase
Process
• Sales Tools- Snackable
Information
* Other names and brands may be claimed as the property of others.
http://b2btools.intel.com

16. Call To Action- Change The Game
• Innovation is going to separate the winners from the losers
• Engage Your Customers Differently!
http://b2btools.intel.com
• Get More Out of Your Existing Technology Today!
http://msp.intel.com/vProNavigator
• Drop Your Card Off At The Booth Or Sign Up On Line (raffles)