Sempo mobile razorfish

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Sempo mobile razorfish

  1. 1. mobile search: beyond the portal <ul><li>MARCH 2011 </li></ul>
  2. 3. WILL MOBILE SEARCH HAVE AN IMPACT? <ul><li>“ On the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile device like they do on the desktop. ” </li></ul><ul><li>- Prominent Technology Company CEO </li></ul>
  3. 4. COULD MOBILE SEARCH SURPASS DESKTOP?
  4. 5. LET’S SEARCH
  5. 6. WHAT SHOULD WE SEARCH FOR?
  6. 7. TOP RESULTS: MOBILE SEARCH IS PROMINENT <ul><li>Even before I opened the browser I noticed several search portal apps </li></ul>
  7. 8. CHANGE KEYWORDS: SEARCH DOMINATES MOBILE <ul><li>Media </li></ul>Restaurants Travel Search Locating Search Shopping Search When I looked again at my most used apps; search functionality was the constant
  8. 9. MORE RESULTS: PROVE IT IS UBIQUITOUS <ul><li>Biggest surprise was that I had not one but two bathroom search applications </li></ul>
  9. 11. A SEARCH BAR PLUGIN FOR THE WORLD?
  10. 12. WE ARE AT AN INFLECTION POINT
  11. 14. CONSUMERS VALUES ONE THING THE MOST… time
  12. 15. Mobile has made everything more spontaneous
  13. 18. IT IS HARD, AND HARD IS GOOD
  14. 20. © 2011 Razorfish. All Rights Reserved.
  15. 21. Emerging human behaviors matter IN THE WWW OF PEOPLE,
  16. 22. A RETURN TO A FAMILIAR PROCESS A B
  17. 23. OLD Focus on platforms that circumvent talent and scale operational efficiency NEW Focus on supporting culture and talent cable of capitalizing on new undefined benefits of a searchable world
  18. 24. SCALE ENGAGEMENT TARGETING MEASUREMENT VIRAL SHARING TRANSACTION

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