Paul Gelb Razorfish Mobile Search Beyond The Portal -

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Paul Gelb Razorfish Mobile Search Beyond The Portal -

  1. 1. mobile search:beyond the portal<br />March 2011<br />
  2. 2.
  3. 3. will mobile search have an impact? <br />“On the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile device like they do on the desktop.”<br />- Prominent Technology Company CEO<br />3<br />
  4. 4. Could mobile search surpass desktop?<br />
  5. 5. Let’s search<br />5<br />
  6. 6. what should we search for?<br />6<br />
  7. 7. Top results: mobile search is prominent<br />Even before I opened the browser I noticed several search portal apps<br />7<br />
  8. 8. Change keywords: Search dominates mobile<br />When I looked again at my most used apps; search functionality was the constant<br />Media<br />8<br />Restaurants<br />Shopping Search<br />Travel Search<br />Locating Search<br />
  9. 9. More results: prove it is ubiquitous<br />Biggest surprise was that I had not one but two bathroom search applications<br />9<br />
  10. 10.
  11. 11. A Search bar plugin for the world?<br />11<br />
  12. 12. WE ARE AT AN INFLECTION<br />POINT<br />
  13. 13.
  14. 14. time<br />CONSUMERS VALUES ONE THING THE MOST…<br />
  15. 15. Mobile has made everything more spontaneous<br />
  16. 16.
  17. 17.
  18. 18. IT IS <br />HARD,<br /> AND HARD IS <br />GOOD<br />
  19. 19.
  20. 20. 20<br />© 2011 Razorfish. All Rights Reserved.<br />
  21. 21. IN THE WWW OF PEOPLE,<br />Emerging human behaviors matter<br />
  22. 22. A return to a familiar process<br />A<br />B<br />22<br />
  23. 23. OLD<br />Focus on platforms that circumvent talent and scale operational efficiency<br />NEW<br />Focus on supporting culture and talent cable of capitalizing on new undefined benefits of a searchable world <br />
  24. 24. SCALEENGAGEMENTTARGETINGMEASUREMENTVIRAL SHARING TRANSACTION<br />

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