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SOCIAL MEDIA AND THE PROCUREMENT
ORGANIZATION
NAEP District VI Annual Meeting
October 15, 2013
University of California
• Leading public university system with 10 geographically unique campuses,

•

•
•

5 medical cen...
UC Procurement Vision and Mission
Vision
•

To be acknowledged by University of California executive and campus leadership...
Copyright © 2012 Accenture All rights reserved.
My Bio in Logos
The <140 character question….

WHY SHOULD WE CARE
ABOUT SOCIAL MEDIA?
Most people use social media…
% of internet users using social media
Age 64+
Age 50-64
Age 30-49
Age 18-29
0

67%
Pew Inte...
Quiz: How long do students spend using e-mail on their
University accounts each day?
about e-mail…

1.
2.
3.
4.

120 minut...
“E-mail is a sinkhole where
knowledge goes to die.”
-Paul Jones
@smalljones
Clinical Associate Professor
University of Nor...
Not only that, we’re swimming in e-mail and it’s not
productive…
• Workers in the UK get over 10,000 e-mails/year, but
a l...
It’s also not particularly effective…
United States E-mail Response Rates

http://www.smartinsights.com/email-marketing/em...
Another <140 character question….

HOW CAN A
PROCUREMENT
ORGANIZATION USE
SOCIAL MEDIA?
Arizona State University Facebooks….
LinkedIn
More than just invitations from people you don’t know
1. Recruiting talent – either by searching for skills or as...
My Personal Profile….
A Company Page
•

www.linkedin.com/in/justinsullivan/

LinkedIn Group Example…
Twitter: The Reason For All Those #Hashtags on TV
• Founded 2006
• Only used by about 8 %
of U.S. internet users.
• 24% of...
Another <140 character question….

HOW DO YOU KEEP UP
WITH WHAT’S
HAPPENING ON YOUR
CAMPUSES?
The University of California On Twitter…
Office of the
President
@ucforca

@mark_yudof

UC Chancellors

UC Campuses
@UCSan...
UC Berkeley: Sampling The View…
Administration

Academics

Faculty

Campus Resources

@DirectorAmyJ

@BerkeleyLawNews

@RB...
What this looks like in realtime…

24
Other uses: Customer Service…

25
Other uses: branding discussions with #hashtags…

26
Another <140 character question….

THIS LOOKS GREAT
HOW DO I GET
STARTED?
Create an account…
If you decide to send tweets out into the world…

• Tweets are limited to 140 characters the size of a standard text
messa...
#5TakeawayTweets
1. E-mail is a generational milepost and will continue to grow
less effective.
2. More than 80% of intern...
#AskJustinAnything

31
Thank you.
Twitter:
LinkedIn:
e-mail:

@justindsullivan
linkedin.com/in/justinsullivan
justin.sullivan@ucop.edu
Social media and the procurement organization
Social media and the procurement organization
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Social media and the procurement organization

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Why should procurement organizations in higher education care about social media? How might they use it and what can the get out of it? And how can you get started?

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Social media and the procurement organization

  1. 1. SOCIAL MEDIA AND THE PROCUREMENT ORGANIZATION NAEP District VI Annual Meeting October 15, 2013
  2. 2. University of California • Leading public university system with 10 geographically unique campuses, • • • 5 medical centers, and 3 National Labs Employs more than 139,000 people making it the third largest employer in the state of California Contributes $46B to the California economy annually Last year’s total campus operating budget was ~$16B, of which $5.7B is spent on goods and services (~36%) • Procurement employs over 230 professionals who expand opportunities for teaching, research and public service by helping our organization purchase goods and services as diverse as automobiles and antibodies
  3. 3. UC Procurement Vision and Mission Vision • To be acknowledged by University of California executive and campus leadership, faculty, staff and students as a high performing strategic partner that is essential to the financial health of the University. Mission • To expand opportunities for teaching, research and public service by delivering savings and efficient procurement services across the University of California. Strategic Objectives • Develop collaborative relationships with clients across the UC system to understand their needs and provide high quality procurement services that best meet those needs. • Pursue strategic initiatives in a coordinated manner that leverages the power of our collective spend and redirects savings to teaching, research and public service. • Invest in and optimize talent and technologies across the University to deliver far greater benefit than can be achieved by any single location working independently. • Drive down Total Cost of Ownership (TCO) and promote new revenue opportunities through effective sourcing, contract management and supply chain solutions. • Partner with suppliers to develop business relationships and solutions that optimize value for the University.
  4. 4. Copyright © 2012 Accenture All rights reserved.
  5. 5. My Bio in Logos
  6. 6. The <140 character question…. WHY SHOULD WE CARE ABOUT SOCIAL MEDIA?
  7. 7. Most people use social media… % of internet users using social media Age 64+ Age 50-64 Age 30-49 Age 18-29 0 67% Pew Internet Report 2013 20 40 60 20% 80 100 18%
  8. 8. Quiz: How long do students spend using e-mail on their University accounts each day? about e-mail… 1. 2. 3. 4. 120 minutes 60 minutes 24 minutes 6 minutes
  9. 9. “E-mail is a sinkhole where knowledge goes to die.” -Paul Jones @smalljones Clinical Associate Professor University of North Carolina New York Times, 9/27/2013
  10. 10. Not only that, we’re swimming in e-mail and it’s not productive… • Workers in the UK get over 10,000 e-mails/year, but a lucky few, 1 in 12 get over 100 e-mails a day. – http://www.dailymail.co.uk/sciencetech/article-2305712/British-workers-receive-10-000-emails-year-NEVER-pen-paper.html • A UC Irvine Study by Gloria Mark (@gmark6, Zot!) showed that every time a worker interrupts what they are doing to respond to e-mail it takes them 25 minutes to get back to their original task. – http://www.fastcompany.com/3006044/email-scourge-or-merely-scapegoat-information-overload
  11. 11. It’s also not particularly effective… United States E-mail Response Rates http://www.smartinsights.com/email-marketing/emailcommunications-strategy/statistics-sources-for-email-marketing/
  12. 12. Another <140 character question…. HOW CAN A PROCUREMENT ORGANIZATION USE SOCIAL MEDIA?
  13. 13. Arizona State University Facebooks….
  14. 14. LinkedIn More than just invitations from people you don’t know 1. Recruiting talent – either by searching for skills or asking your network for referrals. 2. Provide a portal for people to know about you and what you’re organization is trying to accomplish. 3. Research suppliers and understand their organizations backgrounds, skills and networks of the people calling on you. 4. Find out more about your own people. 5. Recognize the professional achievements of your team. 6. Create a private group and provide a space for collaboration and information sharing. 7. Share articles for personal development.
  15. 15. My Personal Profile….
  16. 16. A Company Page
  17. 17. • www.linkedin.com/in/justinsullivan/ LinkedIn Group Example…
  18. 18. Twitter: The Reason For All Those #Hashtags on TV • Founded 2006 • Only used by about 8 % of U.S. internet users. • 24% of users (including me) check it several times per day. • 72 of the top U.S. Companies have a presence on Twitter • Updates limited to 140 characters. 20
  19. 19. Another <140 character question…. HOW DO YOU KEEP UP WITH WHAT’S HAPPENING ON YOUR CAMPUSES?
  20. 20. The University of California On Twitter… Office of the President @ucforca @mark_yudof UC Chancellors UC Campuses @UCSanDiego @nickdirks @lindakatehi @ucriverside @ucsf @ucla @uc_newsroom @UCSFChancellor @ucsantabarbara @ucdavis @UCIChancellor @ucmerced @UCSC @UCBerkeley 10/23/2013 <INSERT DECK TITLE> 22
  21. 21. UC Berkeley: Sampling The View… Administration Academics Faculty Campus Resources @DirectorAmyJ @BerkeleyLawNews @RBReich @DailyCal @esgore @BerkeleyHaas @greatbychoiceMH @berkkeleyscience @JohnKaso @Cal_Engineer @richlyons @ucgarden @BillAllison @CEDNews @delong @UCBerkeley_Jobs @gobearsAD @BerkeleyISchool @eric_brewer @BerkeleyGA @ucbsoj @paulmschwartz @asuc_auxiliary @AliceWaters @theberkeleymdp @rajoyceUCB @ucpd_Cal @stevewoz @UCBerkeleySPH @ken_goldberg @cal1card @aaronrodgers12 @goldmanschool @jennaburrell @caldining Alumni 10/23/2013 <INSERT DECK TITLE> 23
  22. 22. What this looks like in realtime… 24
  23. 23. Other uses: Customer Service… 25
  24. 24. Other uses: branding discussions with #hashtags… 26
  25. 25. Another <140 character question…. THIS LOOKS GREAT HOW DO I GET STARTED?
  26. 26. Create an account…
  27. 27. If you decide to send tweets out into the world… • Tweets are limited to 140 characters the size of a standard text message. • # hashtag allows you to label or search for topics in posts • If you begin your tweet by directing it to another handle for example “@justindsullivan your zipper is open.” it will only be seen by those that follow both you and @justindsullivan
  28. 28. #5TakeawayTweets 1. E-mail is a generational milepost and will continue to grow less effective. 2. More than 80% of internet users between 18-29 use social media. 3. People are using social media to research you and your organization. 4. You don’t have to tweet to get value from your Twitter account. 5. Twitter provides the single best way I’ve found to appreciate everything that happens on a college campus. BONUS: Be yourself and have fun.
  29. 29. #AskJustinAnything 31
  30. 30. Thank you. Twitter: LinkedIn: e-mail: @justindsullivan linkedin.com/in/justinsullivan justin.sullivan@ucop.edu

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