Next-generation Scientist: Communication Skills for Small and Large Audiences
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The American Physiological Society (APS) and InsideScientific are pleased to announce a joint webinar series focused on providing the next-generation scientists with the necessary tools to succeed in science, specifically the skillsets and key tools that are most relevant in today’s modern world. Dr. Christopher Banek In a world that is becoming progressively smaller with the expansion of virtual conferences and meetings, small group presentation skills are arguably more important than ever. This presentation will cover various small-group presentation scenarios and tactics to simplify and strengthen the message conveyed. Dr. Kelly Hyndman As technology advances so does the way and means that we communicate science. These days, it is more than presenting a seminar at a conference where we can communicate with a large audience. For the next-generation scientist, incorporating social media and developing effective digital content will be key for growing your scientific reach.
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Next-generation Scientist: Communication Skills for Small and Large Audiences
- 1. The Next-generation Scientist Communication Skills for Small and Large Audiences Kelly Hyndman, PhD Assistant Professor University of Alabama at Birmingham Christopher Banek, PhD Assistant Professor University of Arizona College of Medicine
- 2. Christopher Banek, PhD Assistant Professor University of Arizona College of Medicine The Next-generation Scientist: Tips for talking to small audiences @Banek_Lab Scan for Contact
- 3. 1) Know Your Audience 2) Simplicity is Key 3) 1-on-1 Scenarios • “Elevator Pitch” 4) Small (1-5) Audience • Poster Presentation • #BetterPoster Overview:
- 5. Know Your Audience - Who and How Many - Safe Assumption: Speak initially to a general audience - Time to present (30s pitch vs. 45-min lecture) Vs.
- 7. Quote on Simplicity It can scarcely be denied that the supreme goal of all theory is to make the irreducible basic elements as simple and as few as possible without having to surrender the adequate representation of a single datum of experience. - Albert Einstein ‘On the Method of Theoretical Physics’, lecture delivered at Oxford, 10 June 1933
- 8. Everything should be made as simple as possible, but no simpler - Albert Einstein (Paraphrased) Quote on Simplicity
- 9. 1-on-1 Presentation The Elevator Pitch
- 10. Elevator Pitch Goal? Quick introduction and explanation of yourself that leaves a lasting impression
- 11. Elevator Pitch: The Guts 2. The What 3. The Why 4. The How 5. How Cool 1. The Who ~ 30 Seconds
- 12. 2. The What 3. The Why 4. The How 5. How Cool 1. The Who The Who: You • Name, Title, Place Elevator Pitch: The Guts
- 13. 2. The What 3. The Why 4. The How 5. How Cool 1. The Who The What: Topic • Disease, organ function, drug, etc. Elevator Pitch: The Guts
- 14. 2. The What 3. The Why 4. The How 5. How Cool 1. The Who The Why: Impact • Population, cost, cure (lack thereof), etc. • BIG PICTURE! • What are the Benefits? Elevator Pitch: The Guts
- 15. 2. The What 3. The Why 4. The How 5. How Cool 1. The Who The How: Method • Model, Technique, Solo/Team Effort, etc. Elevator Pitch: The Guts
- 16. 2. The What 3. The Why 4. The How 5. How Cool 1. The Who How Cool: “It Factor” • Novelty, Innovation, New Tech Application, Level of Mastery Req’d, Clinical Translation, etc. Elevator Pitch: The Guts
- 17. Small Audience (1-5 people) Poster Presentation
- 18. 1) Attract and Retain Attention • Clear Message = Easy to Read and Recall • Quickly Convey Information Poster Goals
- 19. Poster Goals 2) Advertise, advertise, advertise • Advertise Research and Lab • Advertise YOU
- 20. Creating Your Poster 1) Maximize Critical Information • Organize in order you want to present • Emphasize your primary and exciting findings! 2) Minimize the “Signal to Noise” Ratio • Don’t be Afraid of White Space! • Clear, concise, and organized. • The less text, the better.
- 21. Presenting Your Poster Give up the Goods from the Start • Reverse-Story Telling • Emphasize the primary aim(s) and hypothesis of the experiment • Eye contact! Face your audience! • Perfect chance to give your elevator pitch
- 22. Progressing through the story: • Always frame your conclusions in the context of your hypothesis – Supportive or Not Supportive • Periodically ask or confirm understanding • Always present to a general scientific audience. Allow visitor to skip fundamentals. Presenting Your Poster
- 23. Market Yourself! Contains: - Name - Employer/Title - Phone (Office) - Fax (Why again?) - Email - Website
- 25. Market Yourself! QR Code … to a QR Code Generator Search https://www.qr-code-generator.com/
- 26. #BetterPoster Source: https://twitter.com/mikemorrison https://www.youtube.com/watch?v=1RwJbhkCA58
- 28. Perfection is achieved, not when there is nothing more to add … But when there is nothing left to take away. - Antoine de Saint-Exupery Successful French Author; Failed French Pilot #BetterPoster Source: https://twitter.com/mikemorrison
- 30. “Silent Reader” Panel • Traditional poster info (Intro, Methods, Results, etc.) • Condensed, bulleted • “On Deck” visitor #BetterPoster – The Anatomy Source: https://twitter.com/mikemorrison
- 31. Miscellaneous Data/Figs Area • Analogous to Data Supplement for papers • Aid during conversation and presentation • Provide proof-of- concept or experimental controls • Photos, data Tables, Materials Sources, etc. #BetterPoster – The Anatomy Source: https://twitter.com/mikemorrison
- 33. #BetterPoster
- 34. 1) Know Your Audience 2) Simplicity is Key 3) 1-on-1 Scenarios • 30s “Elevator Pitch” • Who, What, Why, How, and How Cool 4) Small (1-5) Audience • Poster Presentation – Inform and Advertise • Black space and abbreviated writing • #BetterPoster Wrap Up
- 35. Kelly Hyndman, PhD Assistant Professor University of Alabama at Birmingham @DrKeeksphd The Next-generation Scientist: Tips for talking to large audiences
- 36. Outline • Scientific Reach • Keys to a dynamic presentation • Using Social Media • Visual Abstracts and images
- 37. Scientific Reach The number of different people exposed to your science in a given period ↑ who reads your publications ↑ who will cite your publications ↑ invites to give talks, present at meetings ↑ reviewers of future paper and grants ↑ your connection to the community
- 38. For Instructors and Assistant professors: • Reach was lower for women than men • Reach was lower for underrepresented minorities compared to whites Faculty with the highest quartile of reach were twice as likely to have received an R01 • Three times more likely to be promoted (even when control for number of publications, academic discipline) Data on Reach
- 39. Keys to speaking to an audience To whom are you speaking? What is your story? What do you want them to learn? How long do you have to speak? What visuals will serve to amplify your story?
- 40. Keys to a dynamic presentation Convey your excitement Less is more Create Sections Avoid Clutter Make it readable Use visuals Practice makes perfect
- 41. Using Social Media to increase your reach to a large audience
- 44. Using Social Media #SoMe to build your network
- 45. Professional Side to Social Media Live Tweeting Conferences and Seminars
- 46. Professional Side to Social Media Twitter Journal Clubs #NephJC #HYPHIP
- 47. Professional Side to Social Media Tweetutorials
- 48. How do you professionally build a network with Social Media? 1. Be the Master of your online presence • What do you find when you google your name? Employers do this, so be informed. • Does my online image match me?
- 49. How do you professionally build a network with Social Media? 2. Decide on your goals • Build a network and expand your reach about your research • Share resources with colleagues • Educate lay audiences and our local communities
- 50. How do you professionally build a network with Social Media? 3. Pick a community and start participating
- 51. Twitter is a great place to start Follow Scientists you admire Like, Retweet, and Tweet. These are the simplest way to increase your reach Hashtags are important: • Easy way to search for a subject • Allows others to find posts on this subject • #SockItToKidneyDisease
- 52. Using visual abstracts to tell your story
- 53. What visuals will serve to amplify your story? Many journals require a visual abstract Use simple, creative images to represent your findings and conclusions Using #VisualAbstracts to communicate
- 54. Hyndman et al. 2020 JCI InsightMade with images from Vecteezy in PowerPoint
- 56. Keep it simple Takata et al. 2008
- 58. Biorender 20,000 scientific related images that can be edited and customized to your needs Free and subscription options
- 59. Keys to speaking to an audience To whom are you speaking? What is your story? What do you want them to learn? How long do you have to speak? What visuals will serve to amplify your story?
- 60. 1. Keisa W. Mathis – The W’s of Networking in Physiology 2. Dr. Isis et al. – Social Media for the Physiologist 3. Erica T. Warner et al. – Faculty Promotion and Attrition: The Importance of Coauthor Network Reach at an Academic Medical Center 4. Nature Careers – lots of great blogs on networking 5. Ramos & Concepcion – Visual Abstracts: Redesigning the Landscape of Research Dissemination
- 61. Thank you for participating! Produced and Hosted in partnership with Kelly Hyndman, PhD Assistant Professor University of Alabama at Birmingham Christopher Banek, PhD Assistant Professor University of Arizona College of Medicine
Editor's Notes
- [right at 11:00 ET] Good morning, good afternoon and good evening everyone and thank you for joining our webinar titled “The Next Generation Scientist: Communication Skills for Small and Large Audiences”. This is [Miguel Zarate / Gosia Kasztan] from [the University Colorado… / UAB…] and I’m very pleased to be the moderator for today’s event. This is the second Professional Skills Training Webinar from the American Physiological Society and will feature Dr. Christopher Banek, Assistant professor at University of Arizona College of Medicine and Dr. Kelly Hyndman, Assistant Professor at University of Alabama at Birmingham. Today, Dr. Banek and Dr. Hyndman will discuss effective communication in both small- and large group settings. First, Dr. Christopher Banek will cover various small-group presentation scenarios and tactics to simplify and strengthen the message conveyed. Next, Dr. Kelly Hyndman will talk about using social media and developing effective digital content to expand your reach, and why that’s more important than ever.
- OK! And with that I’m pleased to introduce our first speaker, Dr. Christopher Banek from the University of Arizona. Hi Christopher and thank you for joining us today!
- Thank you Chris for the fantastic presentation. And now we will welcome Kelly to the audio line, to share expert tips for talking to large audiences. Kelly, thank you for joining us today! The floor is yours whenever you’re ready.
- There is some interesting data on reach. For early career instructors and assistant professors, reach was lower for women than men. And underrepresented minorities have lower reach compared to whites. Why this matters, is that faculty with very high reach are twice as lucky to get a large grant like an R01. And they are 3 times more likely to be promoted and that finding stands even when you correct for number of publications and academic discipline. So being conscious of your scientific reach is important and there are some relatively simple things you can do to help grow your reach. Being a dyanimc speaker, generating eye catching content and using social media can all help and these are ways to target a large audience.
- There is some interesting data on reach. For early career instructors and assistant professors, reach was lower for women than men. And underrepresented minorities have lower reach compared to whites. Why this matters, is that faculty with very high reach are twice as lucky to get a large grant like an R01. And they are 3 times more likely to be promoted and that finding stands even when you correct for number of publications and academic discipline. So being conscious of your scientific reach is important and there are some relatively simple things you can do to help grow your reach. Being a dyanimc speaker, generating eye catching content and using social media can all help and these are ways to target a large audience.
- There is some interesting data on reach. For early career instructors and assistant professors, reach was lower for women than men. And underrepresented minorities have lower reach compared to whites. Why this matters, is that faculty with very high reach are twice as lucky to get a large grant like an R01. And they are 3 times more likely to be promoted and that finding stands even when you correct for number of publications and academic discipline. So being conscious of your scientific reach is important and there are some relatively simple things you can do to help grow your reach. Being a dyanimc speaker, generating eye catching content and using social media can all help and these are ways to target a large audience.
- Great, thanks so much Christopher and Kelly for all the your fantastic insights, both in your presentations and the Q&A Session ---they may answer--- And thank you to the audience for joining us today to attend this Professional Skills Training webinar. We hope you found the information presented valuable and thought provoking. We invite you to share your feedback on the survey, so please take a moment to provide your thoughts on today’s session. The slides and a recording of today’s webinar will be available soon and a Q&A Report will be posted in the coming weeks, including answers to the questions we were unable to address today. So, look out for an email or two regarding these resources in the near future. In closing, thank you again for taking part in this APS Webinar, and we look forward to having you with us again soon!