1. IMAGE ANALOGY

2. COLLECT SERIES OF IMAGINATIVE IMAGES. USE MAGAZINES, THE NET, ENCYCLOPEDIA, ETC

3. CENTRE AN IMAGE ON A SHEET. LET THIS IMAGE INSPIRE THE TEAM, AND WRITE DOWN ANY EMERGING IDEAS WITH REGARD TO THE GIVEN PROBLEM STATEMENT.

4. CENTRE AN IMAGE ON A SHEET. LET THIS IMAGE INSPIRE THE TEAM, AND WRITE DOWN ANY EMERGING IDEAS WITH REGARD TO THE GIVEN PROBLEM STATEMENT.

5. KEEP THE IDEAS COMING. SWITCH TO ANOTHER IMAGE IF IDEAS ARE RUNNING LOW. END THE TECHNIQUE IF CREATIVE ENERGY IS DIMINISHING.