Companies have been integrating their systems internally and externally via APIs for many years. APIs are not new, but the idea of them being openly accessible and available to be discovered by someone without your permission is indeed new for companies. Melissa’s company had dealt with integrating with partners for over 20 years, but this was necessary due to customer demand, and not seen as an opportunity to increase our reach or revenue. In order to convince C-level executives that there is an opportunity worth investing in, it is sometimes necessary to charge forward and create the outcome you need them to see. Using the experiences through this journey from integration to opportunity, this talk will explain how we achieved justification for an entire development team to be dedicated to delivering our future API strategy. Tips you’ll learn: - Not everyone will share your vision, but that doesn’t mean it’s not worth pursuing. - You can gain executive buy-in by creating the outcome you want them to see. - There is power in your personal network that will enable you to achieve your greatest goals.

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May 15, 2:00-3:00 p.m.
innovationwomen.com/webinars
Paid and “Unpaid” Speaking Engagements:
Creating Success with Every Booking
Featuring Jennifer Ellis
Owner, Life Enlightenment
In this enlightening webinar, Jennifer Ellis will uncover the truth
about paid and unpaid (or "marketing") speaking engagements. She
will also explain how you can find success with every booking –
where everyone wins – the speaker, the event planner, and the
audience.
Learn how to:
• Successfully negotiate paid speaking engagements
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more revenue from “unpaid” gigs than paid ones)
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6. TODAY’S FEATURE
A Lesson in Influencing Leadership:
How I got the CTO to pay for Open APIs
Melissa Field Jurkoic
Senior Solu?ons Architect for
Amadeus Hospitality and
Co-founder of the
Diversify Thinking ini?a?ve
Amadeus hospitality integrated apps with partners for over 20 years because it was
necessary due to customer demand, not because it was an opportunity to increase
reach or revenue. In order to convince C-level execu@ves that there is an opportunity
worth inves@ng in, it is some@mes necessary to charge forward and create the
outcome you need them to see.
Things you’ll learn from Melissa’s talk:
• Not everyone will share your vision, but that doesn’t mean it’s not worth
pursuing.
• You can gain execu@ve buy-in by crea@ng the outcome you want them to see.
• There is power in your personal network that will enable you to achieve your
greatest goals.

7. A Lesson in Influencing
Leadership:
How I Got the CTO to Pay for Open APIs

8. Melissa Jurkoic
Senior Solutions Architect, Enterprise Solutions
Amadeus Hospitality
https://www.linkedin.com/in/melissajurkoic
@melissa_jurkoic
melissa.Jurkoic@amadeus.com

9. Look beyond the integration
to see the opportunity

10. If you always do what you always
did,
you will always get what you
always got.
- Albert Einstein

11. Learn from your network
You are not alone

12. Be creative
Don’t let fear stop you

13. Create the outcome
you want them to see

14. Do not go where the path may
lead,
go instead where there is no path
and leave a trail. - Ralph Waldo
Emerson

15. Keep moving
challenges ahead

16. Melissa Jurkoic
Senior Solutions Architect, Enterprise Solutions
Amadeus Hospitality
https://www.linkedin.com/in/melissajurkoic
@melissa_jurkoic
melissa.Jurkoic@amadeus.com

17. Thank you!