You can’t succeed as a speaker unless you deliver a message that sticks with listeners days, weeks, and months after they hear it. But how do you create and deliver a message that listeners will recall and even share with others? What facts and stories should you share and HOW should you share them so that you connect with your audience and then change them (at least a little bit)? Even those who may disagree with you? In this webinar, you’ll learn a “recipe” for creating “Sticky” messages that will help you persuade, influence, motivate, and more. We’re going far beyond “tell them what you’re going to tell them, tell them, and then tell them what you told them.” You will leave the webinar knowing the “6 Elements of Stickiness,” and how and why to use them. Join this webinar and come away with an understanding of: - How to get tension into your talk, and why you must have it - How to speak to your listeners’ brain as well as their ears - How to use questions to make audiences love you

1. Welcome to the Innovation Women
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6. Your Product is Your
Best Salesperson
July 17
12-1:00 p.m. ET
Next Up!
Featuring: Amanda Nielsen
Demand Generation & Strategic
Partnerships at New Breed

7. How to Make Your
Messages Stick!
Today’s Feature
Featuring: Cathy McNally
Founder & CEO at
Women Speak Up!

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9. How to deliver a message that sticks!
Innovation Women
Webinar
July 10, 2019
Cathy McNally
Women Speak Up
Womenspeakup.org

10. Stay tuned for
my free offer
for Innovation
Women at the
end!
Innovation women: Do you
want a FREE thirty-minute
consult on stickiness?
Find out more at the end of
this session!

11. Make your message
sticky

12. What do people
remember from
your talk?
Um, uh, her dress was
nice…we had salmon for
lunch. It was good…I
think.

13. Which kind of presenter are you?
The “informer” The “transformer”
Human Textbook: “I’ve got so much to say!” Evangelist: “I’ve got to change these people.”
“I’ve got a lot of material to cover.” “I’ve got a message!”
No “flow” – just one darn topic after another Cohesive and compelling flow
Boring progression of abstract info Sticky content

14. How to create a sticky talk
1. Know what you need
and know what they
need.
2. Accept the teeny tiny
attention span of the
listener
3. Use elements that are
the most engaging and
sticky to the human brain

15. -Know?
-Feel?
-Do?
-Take Away?
15
What do I
NEED my
audience to

16. What’s your
TOP
TAKEAWAY?
The message your
audience MUST remember
Okay, So I
should do
X to get Y.

17. What does my audience need?
Marketing
tips
Leadership
advice
What works?
Am I on the
right path?
I’m here for
the snacks

18. What
I
need
What
you
need
Your
talk
WIN/ WYN

19. Surprising
Tense
Identifiable
Cinematic
KISS
You-centric
S
T
I
C
K
Y
Make it

20. S
Tell us something
we don’t know
Make it surprising

21. One square inch of super glue can hold
ONE TON!!

22. Make it tense –
Let us feel the pain
T

23. Hands with glue

24. Be identifiable
Share your personality to
connect with the audience
I

25. Maybe
don’t go
this far
though

26. BE Cinematic
Let your audience SEE what you are saying
Be
cinematic
C

27. Make word
pictures
Avoid abstractions

28. Ide Let your
“Glue”An “adhesive material”

29. K.I.S.S.
Know exactly what you
want them to say when
they leave and make it
simple and specific.
K

30. Which is “stickier”?
“My officials are monitoring this
situation very closely, and I can
promise that we shall take all
appropriate measures to ensure that
the situation is resolved in a way that
is fair to all the parties involved.”
Corporate Communications Dept.
“First, I believe that this
nation should commit itself to
achieving the goal, before this
decade is out, of landing man
on the moon and returning
him safely to the Earth.”
John F. Kennedy
Adapted from “Made to Stick” by Chip Heath and Dan Heath

31. BE: You focused
What does your audience
need?
“WYN”
Y

32. What does my audience need?
Marketing
tips
Leadership
advice
What works?
Am I on the
right path?
I’m here for
the snacks

33. Surprising
Tense
Identifiable
Cinematic
KISS
You-centric
S
T
I
C
K
Y
Make
it

34. Got questions? Email me at
cathy@womenspeakup.org
Thank You for attending!
Cathy McNally
Women Speak Up

35. Two offers
for you!
Email me at:
cathy@womenspeakup.org
with subject line:
“Innovation
Women”
1. First ten people that email me
get a free 30-minute phone
coaching session!
And you’ll be a part of my mailing list so you’ll get
occasional tips and tricks from me.
2. Everyone who emails me gets a
PDF of the slides.

36. Learn More About
Innovation Women
Sign Up for Our Weekly Newsletter
http://bit.ly/IWSignup
Or Text INNO to 22-828
Sign Up for Innovation Women:
innovationwomen.com
Use Promo Code IWWEBINAR until
11:59 p.m. Tonight
For 20% off membership

37. Questions?