AIA2018 - Muyesser Taqi-Eddin - Marketing: Social Media & Traction
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Muyesser Taqi-Eddin - Marketing: Social Media & Traction
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AIA2018 - Muyesser Taqi-Eddin - Marketing: Social Media & Traction
- 1. SOCIAL MEDIA BASICS ENGAGE WITH YOUR CUSTOMERS For AIA, January 2018 Muyesser Taqi-Eddin
- 2. What Will We Learn How to leverage social media to grow your business by thoughtfully engaging with your customers and consumers
- 6. Content is King • Use key words to identify important people and messages • Make the content relevant to your audience • Repurpose content across key marketing vehicles to ensure consistency • Make it short and memorable
- 7. #Hashtags
- 9. Things to Remember • Be Genuine • Engage Often • Don’t just post PR • Provide relevant information • Answer all reviews
- 10. How to Use Social Media • Listen • Build • Engage • Participate • Transparency • Analyze & Optimize
- 11. Questions
- 12. What Will We Learn How to leverage social media to grow your business by thoughtfully engaging with your customers and consumers
- 13. New Work
- 14. New Environment
- 15. New Colleagues
- 16. Welcome
- 17. • Familiarize yourself with your new assignment1 • Explore your new environment2 • Meet your new colleagues3 Today’s Overview
- 18. Learning Objectives • Technology • Procedure • Policies • Benefits
- 19. NEW WORK
- 20. New Work The technology learning curve New Employee 1 yr 2 yr 3 yr
- 21. Who’s Who Lead Contact information Jim Jim@company.com Dee Dee@gcompany.com Mavis Mavis@company.com Doug Doug@company.com
- 22. Time Spent ProjectsWorkedOn Get Familiar Achieve Mastery Working Toward Mastery Get Experienced
- 23. Doing Your Best Work • Working from home • Working offsite • Technology requirements
- 24. Case Study • Jeremy – His first day – Mistakes made – Successes achieved – The moral of the story
- 25. Discussion • What we can learn from Jeremy • Best practices • Take-aways
- 26. Summary • Define your challenges – Technological as well as personal • Set realistic expectation – Mastery is not achieved overnight • Keep your eye on the goal – Mentorship programs
- 27. Resources • <Intranet site text here> <hyperlink here> • <Additional reading material text here> <hyperlink here> • This slide deck and related resources: <hyperlink here>
- 28. QUESTIONS?
- 29. APPENDIX