2. Are You under the Influence of Business?

3. Or is Business under the Influence of You?

4. At one time consumers were just...

5. Advertising was a tad one-sided.

6. Today the conversation is more even handed.

7. Women Bloggers are Monitored and Courted for their Influence

8. Product Mentions are watched…

9. … And what words the bloggers, posters commentators associate with the product…

10. Your “Social Share” is Tallied and Tracked

11. Globally. (It’s a borderless world)

12. … then measured against marketing campaigns.

13. If You’re Online, You’re on Camera…

14. Turn the Camera…

15. Need to catch someone’s attention at Corporate? The next time you post… NAME DROP + COMPANY NAME + ISSUE NAME DROP + PRODUCT NAME + ISSUE Do it a lot. Ask others to do it as well.

16. Which Scares a PR agency more? 100,000 auto generated emails to a Congressman to start/stop/change an issue? (and only he sees it … then the lobby money kicks in, then a holiday…) OR…

17. 100,000 individual posts/comments all asking for the same thing from one company only now the “thing” is searchable for decades.

18. Don’t forget, tracking software works both ways.

19. Track your issue’s comments and send the report to the Company’s CEO, CMO, CFO, COO… … and of course your friends on LinkedIn, Facebook, Tumbler, Twitter…

20. One Comment Guideline: Be Positive!

21. The product development universe will give you what you want. They’re watching the web for ideas as well. Sales Peer Pressure is a wonderful thing.

22. Money Talks Consumers are in Control. Where do you want to go?