4. The Course Textbook (essential reading) is:
Wetherly and Otter, 2011, The Business Environment,
Oxford U.P.
You are strongly advised to purchase a copy of the
textbook as it contains most of the tutorial tasks you will
need to complete in the unit tutorials - copies are
available in the Students' Union Building, Oxford Road
( Portland Books).
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5. Tutorial sessions
Designed to support active learning
develop and enhance knowledge and understanding
Provide opportunities to apply and evaluate
theoretical models/frameworks and research
Require preparation specified in tutorial worksheets
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6. Tutorial outline
The detailed briefing for each tutorial will be
uploaded to Moodle one week before the tutorial –
print this off and bring to your tutorial.
You must bring your textbook to each tutorial in
order to be able to complete the tasks.
Each tutorial will begin with a student led review of
the lecture – be prepared!
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7. Aims of this tutorial
To explore students’ knowledge and expectations of
GCMB, and to clarify tutorials and assessment.
To introduce the nature of the unit, explore themes and
issues through the lens of the Higher Education sector,
in particular MMUBS.
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8. GCMB Assessment
2 assessments:
1) A written essay of 2500 words to be submitted
in the first of the Spring Term. The mark awarded
for this assessment will contribute 40% of the
overall mark for the GCMB unit.
2) A time 2 hour examination in the Summer
Term. The mark awarded for this assessment
contribute 60% to the overall mark for the GCMB
unit.
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9. Group activity …
In groups of 5/6, discuss, and note down your responses to the following
1. What is a business? Identify all the businesses involved in MMUBS.
2. Businesses transform resources into goods and services. Give examples
of transformation processes taking place at MMUBS.
3. What environmental influences affect MMUBS (consider pestle).
4. What ‘costs’ and benefits are associated with MMUBS’ transformation
process – consider opportunity cost.
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10. Group activity …
5. Who benefits in the short and long term ?
6. How could you assess the city’s benefits?
7. At time of severe cuts in public expenditure, do you think that, on
balance, the cost of the HE is worth it? Why?
Groups to present/ feedback ideas and
answers – groups discuss.
Summary.
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