1. RESUME
Full Name : Ekramy El-Sherbiny Shahin
Email : eng_ekramy2005@yahoo.com
Mobile : +966 549097570
D.O.B : 28th
Feb 1974
Nationality : Egyptian
Marital Status : Married
Address : Riyadh – KSA
Driving License : Valid UAE, KSA and Egypt
EKRAMI
ENGINEERING & MARKETING
PROFESSIONAL
“A creative man is motivated by the desire to achieve, not by the desire to beat others”
CAREER PROFILE
An organized, focused, analytical, and ambitious engineering sales and marketing professional with comprehensive
understanding and knowledge of devising and implementing marketing and sales strategies for engineering systems
and equipments to ensure operational functionality and long term business sustainability and profitability. Well-versed
at devising marketing campaigns and providing pre and post sales service to promote business development leading
towards revenue generation, with an additional skill of managing customer services, providing efficient and effective
resolutions that ensure customer satisfaction. Adept at managing projects and production processes implementing
innovative techniques to enhance production capacities and maintain uninterrupted operational efficiencies while
strictly adhering to quality control standards. Possesses over 15 years of field experience in the Middle East region
providing technical expertise, educating clients about company products and services and managing sales for AV and
low current systems. Seeking a managerial position in a reputable, active and intellectually challenging work
environment that embraces innovation, enhances professional skills and fosters career progression.
CAREER SKILLS
Business Development Sales Engineering Marketing Management
Electronic Engineering Acceptance Testing Technical Support
EDUCATIONAL QUALIFICATIONS
MIDTOWN UNIVERSITY , USA
MASTER’S DEGREE IN BUSINESS AND MANAGEMENT – MARKETING 2013
MANSOURA UNIVERSITY, EGYPT
PRELIMINARY MASTERS IN TELECOMMUNICATION 1999
MANSOURA UNIVERSITY, EGYPT
BACHELOR OF ELECTRONIC ENGINEERING (COMMUNICATION) 1997
PROJECT MANAGEMENT INSTITUTE , USA: PMP MEMBERSHIP ID: 2379446 2012
DUBAI POLICE : CERTIFIED SECURITY SYSTEMS ENGINEER FROM DUBAI POLICE-UAE 2008
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2. EKRAMY EL-SHERBINY SHAHIN PAGE 2
RESUME
PROFESSIONAL CREDENTIALS
TOA ELECTRONICS EUROPE– RIYADH OFFICE - KSA
BUSINESS DEVELOPMENT MANAGER DEC 2010 – PRESENT
PRODUCT MARKETING MANAGEMENT
 Managing the marketing and sales of various TOA electronic systems such as:
 Public Address and Voice Evacuation Systems
 Professional Sound Systems
 Audio Conference System
 IP-Intercom System
SALES ENGINEERING MANAGEMENT
 Searching for new clients who could benefit from company products, systems or services and maximizing
customer potential all over KSA (these clients are government, consultants and large contractors)
 Establishing new, and maintaining existing, long-term relationships with customers
 Dealing with government accounts such as:
 MOI (Ministry of Interior) - MOE (Ministry of Education) - Ministry of Health - Ministry of
Housing - Ministry of Islamic Affairs - Ministry of Social Affairs - Universities
 Making technical presentations and demonstrating the product specifications and how it fulfills client
requirements
 Supporting the consultants in designing of PA & Voice Evacuation and Intercom System
 Assisting contractors in getting system approvals by supervising technical submittals, complying with
statements, riser diagrams and SPL calculation
 Attending the consultant technical meetings to satisfy any clarifications and providing technical support
 Providing pre-sales technical assistance and product education
 Liaising with other members of the team and technical experts
 Reporting to sales and marketing manager for TOA Middle East office at Hamburg Germany, providing weekly
and monthly report and end of the year report depicting new year sales plan
ORGANIZATIONAL REPRESENTATION
 Represent the organization at various meetings, events, conferences and exhibitions
 TOA Technical Training at Hamburg – Germany
 Prolight and Sound Exhibition at Messe Frankfurt – Germany
 TOA Distributor Meeting at Germany/Malta/Dubai

3. EKRAMY EL-SHERBINY SHAHIN PAGE 3
RESUME
GULF COMMERCIAL GROUP EST. (AV SYSTEMS DEPARTMENT) - UAE
SALES ACCOUNT MANAGER OF AUDIO VISUAL SOLUTIONS AUG 2009 – OCT 2010
PRODUCT MARKETING MANAGEMENT
 Managed the marketing and sales of various electronic systems such as
 Auditoriums/Boardrooms/Meeting Rooms AV Systems
 Professional Video Conference Systems
 Super Close Projection System (Smart Interactive Boards + Projectors)
 AV Control and Audio Conferencing
 Live Learning Solutions
 Digital Signage and Public Area Display Systems.
 Queue Management Systems
 ID-Card Printers
 Wireless Radio Data Transfer Using Radio Modems
 Closed Circuit Television (CCTV) Security Systems
 Access Control System
 Satellite Master Antenna Television (SMATV)
 Public Address, Music System and Voice Evacuation System
 Audio and Video Intercom System
 Cabling Structures System Fiber to Home
 Parking Gate Barriers
SALES ENGINEERING MANAGEMENT
 Developed business with new clients that could benefit from company products, systems or services and
maximized customer potential in designated regions
 Established new, and maintained existing, long-term relationships with customers
 Managed dealings with government accounts like Abu Dhabi Municipality, HQ Armed Forces, Abu Dhabi
Educational Council, and Ministry of Labor
 Supported marketing activities by attending trade shows, conferences and other marketing events
 Organized and devised technical presentations and demonstrated how a product could meet client needs
 Provided pre-sales technical assistance and product education
 Provided post-sales technical assistance and product education
 Liaised with other members of the team and other technical experts

4. EKRAMY EL-SHERBINY SHAHIN PAGE 4
RESUME
JUMA AL-MAJID GROUP (AL-ARABIA TECH. SUPPLIES & CONTRACTS)
SALES/TECH. SUPPORT ENGINEER OF LOW CURRENT SYSTEMS JUN 2005 – AUG 2009
PRODUCT MARKETING MANAGEMENT
 Managed the marketing sales and technical support for the following low current systems:
 Closed Circuit Television (CCTV) Security Systems
 Access Control System
 Satellite Master Antenna Television (SMATV)
 Public Address, Music System and Voice Evacuation System
 Audio and Video Intercom System
 Cabling Structures System Fiber to Home
 Parking Gate Barriers
 Emergency Lighting Systems
 IP – TV with Hospitality
 BMS System
SALES ENGINEERING MANAGEMENT
 Supported marketing activities by attending trade shows, conferences and other marketing events
 Organized and developed technical presentations and demonstrated how a product could meet clients’ needs
 Provided pre-sales technical assistance and product education
 Liaised with other members of the team and technical experts
 Developed new clients in the industry and expanded business by pitching and promoting company products,
systems or services and maximizing customer potential in designated regions
 Established new and maintained existing, long-term relationships with customers
 Managed and interpreted customer requirements - listening to clients and using astute questioning to
understand, anticipate and exceed their needs
 Persuaded clients that a product or service would best satisfy their needs in terms of quality, price and delivery
 Calculated client quotations and prepared offering rates
 Negotiated tender and contract terms to meet both client and company needs
 Analyzed costs and sales, and conducted cost-analysis compared to sales
 Prepared reports for business development manager
 Devised action plans for the organization to meet regular sales targets
 Recorded and maintained client contact data

5. EKRAMY EL-SHERBINY SHAHIN PAGE 5
RESUME
SAUDI TECHNICAL TRADING
RADIO AND TV INSTALLATION PROJECTS ENGINEER APR 2000 - MAR 2005
PROJECT ENGINEERING MANAGEMENT
 Managed work processes as radio & TV projects engineer and assumed responsibility for installation and
launching of radio and TV transmitters for KSA Ministry of Information (MOI) projects
 Managed the sales of electronic spare parts by dealing with a lot of manufacturers and suppliers all over the
world as a Harris Corporation representative for spinner, mytech, gemini marketing, dalatec, and advanced
semiconductor
 Analyzed technicalities of the tenders of the projects provided by Ministry of Information and prepared all
notes and comments about the transmitters, ancillary equipments and spare parts
 Prepared the quotation requests for the equipments manufacturers
 Managed the compliance between the Ministry of Information requirements and the quoted items and
contacted the manufacturers to know if any modifications were needed in their offered equipments
 Prepared the offers for Ministry of Information tenders
PROJECTS EXECUTION:
 Installed four medium wave radio transmitters (Harris DX-10 ) and ancillary equipments: including two
program input and monitoring racks, one test rack, one control desk to control the transmitters by remote, two
dummy loads and two RF changeover switches at Gezan radio station – Gazan City Upper of KSA
 Installation of One VHF Television Transmitter (Harris-5KW) and Ancillary Equipments: Including Program
Input and Monitoring Rack, Diplexer, Dummy Load and RF Changeover Switch in Addition to Low Voltage
Power Supply Circuit Breaker Panel, Step-Up Transformer, Automatic Voltage Regulator and Surge Suppresser
at Riyadh TV Center – Riyadh Capital of KSA
ROLES & RESPONSIBILITIES:
 Visited the site in which all equipments were supposed to be installed for survey to check whether it was ready
to start or not
 Determined the most suitable locations for the equipments
 Determined the suitable sizes of power supply cables according to the total current of all loads supplied
 Determined the suitable types of audio, video and RF cables in addition to control cables
 Prepared the drawing in scale for the equipments locations and provided those drawing to Ministry of
Information and Engineering Affairs for acceptance
 Initiated installation of the equipments according to the accepted drawings and did all wiring including (rigid
coaxial, video cables, audio cables, RF cables, control cables and power supply cables) by hand following the
wiring diagrams provided by Harris Corporation
 Extended the earth copper strap to all equipments

6. EKRAMY EL-SHERBINY SHAHIN PAGE 6
RESUME
 Completed installation and commissioning ( acceptance tests) under supervision of an expert from the
manufacturer of transmitters (Harris Corporation)
 Performed training functions for the station cast to enable them to deal with the new equipments properly
 In addition to performing as the sales manager to supply electronic spare parts to different governmental
corporations (Ministry of Information, armed forces hospitals etc.)
ACCEPTANCE TESTING (COMMISSIONING)
 Conducted acceptance testing to determine specification and contract requirements fulfillment:
 Noise, Inter-Modulation Distortion, THD Distortion, Carrier Shift and Audio Frequency Response Under
Supervision of an Expert from Harris Corporation
 Noise, Distortion, Spurious Product, Aural and Visual Response, Differential Gain and Phase, Group
Delay, Aural and Visual Ratio, Stability with Sync Variation and RF Frequency Response Under
Supervision of an Expert from Harris Corporation
TESTING AND MEASUREMENT EQUIPMENT UTILIZATION
 Potomac Ag-51, Potomac Aa-51 & Potomac Fim-41
 Audio Precision One Plus Unit
 1781r Video Measurement Set
 600 Series Show Man Demodulator
 TST Signal Generator
 Rg-4 Receiver Generator
 Oib-3 Operating Impedance Bridge
RADIO & TV UNION - CAIRO (RADIO & TV OPERATION)
ELECTRONIC ENGINEER (RADIO AND TV OPERATION AND MAINTENANCE) MAR 1998 - MAR 2000
OPERATIONS AND MAINTENANCE MANAGEMENT
 Assumed the responsibility for operations and maintenance functions of two types of medium wave radio
transmitters
 Operated and maintained the NEC-100KW and Harris DX-100 transmitters, which were on-aired 24 hours to
broadcast two radio programs

7. EKRAMY EL-SHERBINY SHAHIN PAGE 7
RESUME
PROFESSIONAL TRAININGS
 Public Address, Voice Evacuation and Intercom System TOA Electronics at Hamburg - Germany
 Wireless Radio Modems “SATEL” Training Satel (Finnish Co.) at Singapore and Denmark
 Training Courses of LV systems Juma Al-Majid Co - Dubai - UAE by LV Suppliers
 PA (TOA), SMATV (WISI, Televes), CCTV (Computar), Intercom (Fermax), Access Control (Fermax)…etc
 CCTV & Security Training Course Dubai Police - Dubai - UAE
 ISO Training Talal Abu Ghazala - Dubai - UAE
 Training Courses of Radio and TV Broadcasting R&TV Union - Riyadh, KSA
 PMP Training Course Dar Al-Roaa Training Center - Riyadh - KSA
 Training Courses of Radio and TV Broadcasting R&TV Union - Cairo Egypt
PROFESSIONAL SKILLS
 Excellent English Language oral, verbal and writing skills
 Auto Cad program drawing & Microsoft Office (Microsoft Word, Microsoft Excel, PowerPoint)
 Strong decision-making skills and the ability to prioritize and plan effectively
 Excellent customer relationship management skills
 Problem solving and decision making abilities
 Communication and interpersonal skills
 Multi tasking and multicultural awareness
 Dedicated, innovative and self-motivated team player/builder
 Committed to maintaining work quality, accuracy and efficiency
REFERENCES
 Mr. Kosuke Tanaka (TOA Managing Director)
- (TOA - UK: +447799716337)
 Mr. Hirokazu Ichino (TOA Senior Sales Executive)
- (TOA - Hamburg-Germany: +4917685674433)