This is a set of 20 questions all related to trivia behind logos of some well-known brands or organisations. Although, this and our previous uploads go beyond being Pushups for crucible, we will let the name stay for a few more quizzes. After that, we will start a pure Business Quiz Series.

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TATA Crucible Business Quiz
Push-up 6 by Ignored
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Question 1
• The company derives its name from its place of origin.
• Although the bars in the logo represent Electromagnets, they
are also meant to be a tribute to an iconic man made structure
in the city of origin.
• Which logo/company? Also, which obvious structure & city?

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Answer 1

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Question 2
• Bern in Switzerland is the place of origin of this brand.
• Bern is also known as the city of Bears and therefore, the
visual identity of this brand incorporates a bear in the
design.
• Which 109 year old Product?

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Answer 2
•
•

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Question 3
• As a part of which automobile
logo would you find this creature?
• Biscione, the creature in the
picture, also featured in the Inter
Milan football club logo.

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Answer 3

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Question 4
• The X logo design has philosophical origins: the square represents
a "bit," while the circle depicts an "atom" -- two things that the
company prides itself in bringing together.
• "The unique aspect of X is that we exist in the physical world, we
exist in the place where bits and atoms come together. That is X.”,
as said by CEO of X.
• Which Company X, and identify the CEO.

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Answer 4
• Travis Kalanick of Uber

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Question 5
• Although the logo was jazzy, it became a Rorschach test for conspiracists.
Everybody saw something different & claimed Objection.
• Objection 1: It spells a movement for protection of Israel.
• Objection 2: Why is “Lisa Simpsons giving a blowjob” in this logo?
• Objection 3:The logo has the same four-square-corners rotating around a
center look. It is the Nazi swastika in disguise.
• Objection 4: Are you promoting Jay-Z’s nickname through this event?

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Answer 5
• London (2012) Olympics logo

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Question 6
• The subliminal advertising involved with the X logo & Packaging is extensive.
• The features in packaging represent the human body, rediscovery of the
Vitruvian principles and their publication, Chinese art of placement and spatial
arrangement and many other representations that may not seem clear or
obvious from just a glance at the packaged product.
• The logo has features denoting earth’s constant movement around its own axis
and around the sun. A naturally occurring electric generator in fluid motion
generating and sustaining the magnetic field of the Earth. This marketing has
resulted in an extremely recognizable logo and an aid to a profitable venture.
• The Quizmaster is not to blame: even I can’t see where it’s coming from.

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Answer 6
• Pepsi Globe Logo & Pepsi Bottle

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Question 7
• Alfred Henry (Freddy) ______, the grandson of the founder of the
company, Gerard ______, helped develop the company's own
typeface (common today, but rare back then).
• He insisted that the 'e' in the logo should look friendlier. Indeed,
the three letters 'e' in the logo are slightly tilted backwards to
make it seem that they are smiling.
• The blank is the company name. The colours in the logo would
have been give-away to the answer.

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Answer 7
• The friendly e

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Question 8
• In 1994, 3 men embarked on what may now be called as an ambitious
business venture.
• One of them wanted the logo to be reminiscent of the golden age of the
concerned industry. The logo was to be a computer generated image of a
man on the moon.
• Visual effects supervisor Dennis Murren opined that a hand-painting would
be more appealing. He asked his friend Rbert Hunt to paint the logo.
• Robert sent the painting along with another that replaced the man with his
son. This logo was accepted.
• Which most recognizable logo?

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Answer 8
• Dreamworks SKG (the 3 men)

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Question 9
• The X logo was first drawn as a doodle by W.W. Hodkinson during
a meeting (circa 1912) with Adolph Zukor, based on the Ben
Lomond ____ from his childhood in Utah (the live action logo
made later is probably Peru's Artesonraju).
• The original logo has 24 stars, which symbolized X’s then 24
contracted stars (it's now 22 stars).
• The original matte painting has been replaced with a computer
generated objects in the logo(the ___ & stars).
• Which Logo, the oldest surviving in it’s industry?

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Answer 9
• Paramount

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Question 10
• What is the implication of these together, that is of relevance to us
today?

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Answer 10
• The four rings are the 4 companies.

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Question 11
• The name _____ was a combination of the words “X" (three) and “Y"
(water chestnut, used in Japan to mean a rhombus or a diamond
shape). The official translation of the name was "three rhombuses."
• The ____ logo was a combination of the founder’s family crest, three
stacked rhombuses, and the three-leaf crest of the Tosa Clan.
• The logo has evolved with modern times but the essential description
remains the same and the logo represents the literal meaning of the
brand name. Which Logo?

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Answer 11
• Mitsubishi (Mitsu – 3, Hishi – rhombus/diamond shape)

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Question 12
• Everybody knows that this is the old Apple logo commemorating
Sir Issac Newton’s formulation (Not discovery or invention- main
science ki taraf se hun) of gravity.
• However, few know that one of the frequent answer to an “Apple”
related question in business quiz is the man behind the logo.
Who?

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Answer 12
• Ronald Wayne. The third founder of apple with the 2
steves.

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Question 13
• The undersigned designer posted these designs as a tutorial on
Lynda.com after they were rejected by the person they were
meant to become an identity of. Which person?

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Answer 13
• Mitt Romney’s presidential campaign logo

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Question 14
• The meaning behind X logo is:
1. Flame : The word X means “dry, flammable material, such as
wood or paper, used for lighting a fire.” That is exactly the purpose
of X: to start a fire, of a different kind. More like a spark.
2. Orange Colour : Well this has been used to make it apt for a fire.
This colour has been used to relate to that of a fire flame.
(PS: The wording is my own, not official. I will know if I see it
elsewere)

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Answer 14
• Tinder

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Question 15
• The X logo was first introduced in 1896 and it has been
synonymous with luxury ever since. The famous signature
Monogram Canvas was created as a way to prevent counterfeiting.
Ironically, the brand is today one of the most heavily counterfeited
in fashion history, with just over 1% of the items in circulation
considered authentic. The company's graphic symbols, such as
flowers and quatrefoils, were based on the trend of using Oriental
and Japanese designs in the mid-Nineteenth Century. Easy?

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Answer 15

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Question 16
• The image used by this company dates back to the year 1772, when
the sword maker Henry Nock of London opened a small business. The
business was taken over in 1805 by Nock's son-in-law James
________.
• The company was eventually renamed in 1887 as the "The ______
Sword Company." Initially the company was set up to manufacture
everything from typewriters to bicycles and motorcycles, prior to
moving in to current niche in 1898. It incorporates swords and their
name. Ironically, the logo works to define their current operations.

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Answer 16

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Question 17
• This is the visual identity of QQ, an instant messaging software
service developed by a Chinese company. The holding company
keeps making globa news owing to its investments in successful
start-ups or companies. The company recently purchased 5% stake
in Tesla Motors (28-3-2017).
• What is the holding company, that is worth much
more than what it sounds like?

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Answer 17
• Tencent

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Question 18
• X is a world-renowned French fashion house best known for its
“haute couture”, ready-to-wear apparel, jewelry, perfumes and
other fashion accessories.
• The logo, widely regarded as one of the most iconic and influential
logos in fashion industry, has remained unaltered since 1925 when
the person who lent name to the brand created the minimalistic
logo.
• The use of black color in the logo signifies elegance, elitism and
excellence of the brand.

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Answer 18
• Chanel

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Question 19
• Which brand?

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Answer 19
• Patanjali

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Question 20
• One of the explanations for the origin of the distinctive ‘___' logo
from which X takes its name since 1925, says it was based on the
___ that adorns the Cathedral of Our Lady of Guadalupe in the
town of Puerto Vallarta.
• However, this cannot be, as the tower that supports the ___ was
only erected in 1952, the ___ itself being installed at the top in
1963.
• The company X produces generic product Y.
• A Y lover or enthusiast is called a cerevisaphile.

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Answer 20
• Crown, Corona, Beer