Presented to youByQuiz Club IIM Kashipur Quiz Masters Akshay Tandon Ramsiva Linga
Round 1 – Get the heat Scoring• +15 For Correct Answer• No negatives• Can Pass The Question• Passed Question Gets• +10 For Correct• No negatives
Identify the company• In 1975, David Ogilvy of Ogilvy & Mather developed the highly successful ―Don’t Leave Home Without Them” ad campaign for X Traveler‘s Cheques, featuring Oscar-award- winning actor Karl Malden.• A typical ad for the X Card began with a celebrity asking viewers: ―Do you know me?‖ Although he/she gave hints to his/her identity, the star‘s name was never mentioned except as imprinted on an X Card, after which announcer Peter Thomas told viewers how to apply for it.• Each ad concluded with the celebrity reminding viewers: ―Don‘t Leave Home Without It.‖ The ―Don‘t Leave Home Without It‖ slogan was revived in 2005 for the prepaid X Travelers Cheque Card.
Business Funda???• ―Think Different‖ has been criticized as a slogan for being grammatically incorrect.• ―Think‖ is a verb and should take the adverb, ―differently‖, not the adjective, ―different‖.• On the other hand, in certain colloquial expressions such as ―think big‖, this rule can be violated to achieve impact.• Furthermore, the Merriam-Webster Online dictionary cites use of ―different‖ as an adverb dating back to 1744. Also, with ―different‖ as a noun, the phrase ―Think Different‖ refers to what to think as opposed to how to think.• This is similar to the difference between ―Do Good‖ and ―Do Well,‖ where ―Do Good‖ refers to performing good deeds such as being kind to others, and ―Do Well‖ means to perform an action successfully such as earning a high score on an exam.
Who is X?• In 1976, X went to work at the manufacturing conglomerate 3M, but left after her request to transfer to the headquarters was denied; she was told that "women dont do these jobs". She moved on to the computer industry, including jobs at Digital Equipment Corporation and Sun Microsystems. She became CEO of Autodesk in 1992. According to Forbes, X "transformed Autodesk from an aimless maker of PC software into a leader of computer- aided design software, targeting architects and builders. "She is credited with instituting and promoting Autodesks "3F" or "fail fast-forward" concept — the idea of moulding a company to risk failure in some missions, but to be resilient and move on quickly when failure occurs. She stepped down as CEO in 2006 and became the executive chairman of the board. Autodesks net revenue substantially increased during her tenure. She served on several boards of directors, including those of Intel, Cisco Systems, Autodesk, BEA Systems, Network Appliance, and the Foundation for the National Medals of Science. Additionally, she has been a member of the United States Presidents Council of Advisors on Science and Technology.
• Carol Bartz, Ex Ceo YAHOO!• Resigned from the companys Board of Directors• She is replaced by Scott Thompson on 4th Jan
Automobile lovers…• In 1886 his family left Switzerland to live in Beaune, France. It was there as a young man, he developed his mechanical skills and interest in auto racing. He worked for the Roblin mechanics shop from 1895 to 1899, at which time he went to Paris, where he worked for a short time before emigrating to Montreal, Quebec in Canada in 1900 to work as a chauffeur/mechanic. In 1905, he was hired by FIAT as a racing car driver, and a year later became employed by a Philadelphia company developing a then-revolutionary front- wheel drive racing car. His racing career continued as he drove for Buick, becoming a friend and associate of Billy Durant. Who am I talking about?
• X was a French tennis player, nicknamed "________________" by fans because of his pugnacity on court. He was one of The Four Musketeers, French tennis stars who dominated the game in the 1920s and early 1930s. He won seven Grand Slam singles titles in the French, American, and British championships but never made the long trip to Australia to play in their championships. He was the world number one player for both 1926 and 1927. Identify X
• X is an Indian brand of cosmetics, owned by Unilever.• X started as a 100% subsidiary of Tata Oil Mills (Tomco), part of the Tata Group; it was named after the French opera X, which itself is the French form of Lakshmi, the goddess of wealth, also renowned for her beauty.• Started in 1952, famously because the then Prime Minister, Jawaharlal Nehru, was concerned that Indian women were spending precious foreign exchange on beauty products, and personally requested JRD Tata to manufacture them in India.• Simone Tata joined the company as director, and went on to become its chairman.• In 1996 Tata sold off their stakes in X Lever to HLL, for Rs 200 Crore (45 million US$), and went on to create Trent and Westside.
Round 2 Scoring• Question will be passed if team gives wrong answer or does not answers.• +15 for correct response• -5 for wrong response• +10 for passed correct response• -5 for passed wrong response
Boulwarism is a popular negotiation strategy. Whodeveloped this concept?
General Electric companyBoulwarism is a negotiation tactic named after GeneralElectrics former vice president Lemuel Boulware, whopioneered the strategy.In negotiations with labor unions, it is an offer which isultimate and to which no further revisions will be made.Before making the offer, the offering party will check allrelevant details of the labor dispute, such as competitorspolicy on similar problems and industry standards. It iscommonly used to refer to "Take-it or Leave-it"bargaining tactics.
Which management term is derived fromthe Greek word which means "Art of theGeneral"?
Source or double branding strategy combines the firm’s name with the product brand name. It is the hybrid of umbrella brand and product brand strategy. The product is given a brand name and is combined with the name of the firm. For example, Chetak is the name of the scooter and Bajaj is the company behind it, the brand accordingly becomes Bajaj Chetak.
Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation), also known as Totsuko, established in Nihonbashi, Tokyo with start-up capital of 190,000 yen for the research and manufacture of telecommunications and measuring equipment. Now Sony Corporation
Round 3 - LOGOs SCORING• +15 For Correct Answer• No negatives• Can Pass The Question• Passed Question Gets• +10 For Correct• No negatives
• MindTrees logo was created by a student who has cerebral palsy.• The MindTree team met with a group of ten students at the Spastics Society of Karnataka hat runs a school for children with cerebral palsy, and outlined on MindTrees mission, vision, and core values. Over several sessions, the team explained to them some basic concepts of graphic design and asked them to interpret several known international logos.• MindTree decided to adopt the work of Chetan K.S., a student who has a motor and speech disability. The skyward blue brushstroke is Chetans way of communicating imagination. The red stands for action and the yellow bubbles represent joy.
Identify the LOGO (0 points) andExplain the story behind it.
Round 4 Scoring• Question will be passed if team gives wrong answer or does not answers.• +15 for correct response• -5 for wrong response• +10 for passed correct response• -5 for passed wrong response
After the Great fire of London, Nicholas Barbon, aphysician and a doctor started the first ―Firebrigade‖. He also started a concept/industrywhich became quite famous today.