Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Quest-iONS

3,827 views

Published on

Campus Quiz @ IIM Kashipur - Quest Ions

Published in: Education, Technology, Business

Quest-iONS

  1. 1. Presented to youByQuiz Club IIM Kashipur Quiz Masters Akshay Tandon Ramsiva Linga
  2. 2. Round 1 – Get the heat Scoring• +15 For Correct Answer• No negatives• Can Pass The Question• Passed Question Gets• +10 For Correct• No negatives
  3. 3. Identify the company• In 1975, David Ogilvy of Ogilvy & Mather developed the highly successful ―Don’t Leave Home Without Them” ad campaign for X Traveler‘s Cheques, featuring Oscar-award- winning actor Karl Malden.• A typical ad for the X Card began with a celebrity asking viewers: ―Do you know me?‖ Although he/she gave hints to his/her identity, the star‘s name was never mentioned except as imprinted on an X Card, after which announcer Peter Thomas told viewers how to apply for it.• Each ad concluded with the celebrity reminding viewers: ―Don‘t Leave Home Without It.‖ The ―Don‘t Leave Home Without It‖ slogan was revived in 2005 for the prepaid X Travelers Cheque Card.
  4. 4. AND THE ANSWER IS ……
  5. 5. American Express Don’t leave home without it
  6. 6. Business Funda???• ―Think Different‖ has been criticized as a slogan for being grammatically incorrect.• ―Think‖ is a verb and should take the adverb, ―differently‖, not the adjective, ―different‖.• On the other hand, in certain colloquial expressions such as ―think big‖, this rule can be violated to achieve impact.• Furthermore, the Merriam-Webster Online dictionary cites use of ―different‖ as an adverb dating back to 1744. Also, with ―different‖ as a noun, the phrase ―Think Different‖ refers to what to think as opposed to how to think.• This is similar to the difference between ―Do Good‖ and ―Do Well,‖ where ―Do Good‖ refers to performing good deeds such as being kind to others, and ―Do Well‖ means to perform an action successfully such as earning a high score on an exam.
  7. 7. AND THE ANSWER IS ……
  8. 8. AppleThink different
  9. 9. Who is X?• In 1976, X went to work at the manufacturing conglomerate 3M, but left after her request to transfer to the headquarters was denied; she was told that "women dont do these jobs". She moved on to the computer industry, including jobs at Digital Equipment Corporation and Sun Microsystems. She became CEO of Autodesk in 1992. According to Forbes, X "transformed Autodesk from an aimless maker of PC software into a leader of computer- aided design software, targeting architects and builders. "She is credited with instituting and promoting Autodesks "3F" or "fail fast-forward" concept — the idea of moulding a company to risk failure in some missions, but to be resilient and move on quickly when failure occurs. She stepped down as CEO in 2006 and became the executive chairman of the board. Autodesks net revenue substantially increased during her tenure. She served on several boards of directors, including those of Intel, Cisco Systems, Autodesk, BEA Systems, Network Appliance, and the Foundation for the National Medals of Science. Additionally, she has been a member of the United States Presidents Council of Advisors on Science and Technology.
  10. 10. AND THE ANSWER IS ……
  11. 11. • Carol Bartz, Ex Ceo YAHOO!• Resigned from the companys Board of Directors• She is replaced by Scott Thompson on 4th Jan
  12. 12. Automobile lovers…• In 1886 his family left Switzerland to live in Beaune, France. It was there as a young man, he developed his mechanical skills and interest in auto racing. He worked for the Roblin mechanics shop from 1895 to 1899, at which time he went to Paris, where he worked for a short time before emigrating to Montreal, Quebec in Canada in 1900 to work as a chauffeur/mechanic. In 1905, he was hired by FIAT as a racing car driver, and a year later became employed by a Philadelphia company developing a then-revolutionary front- wheel drive racing car. His racing career continued as he drove for Buick, becoming a friend and associate of Billy Durant. Who am I talking about?
  13. 13. AND THE ANSWER IS ……
  14. 14. • X was a French tennis player, nicknamed "________________" by fans because of his pugnacity on court. He was one of The Four Musketeers, French tennis stars who dominated the game in the 1920s and early 1930s. He won seven Grand Slam singles titles in the French, American, and British championships but never made the long trip to Australia to play in their championships. He was the world number one player for both 1926 and 1927. Identify X
  15. 15. AND THE ANSWER IS ……
  16. 16. • Rene Lacoste
  17. 17. • X is an Indian brand of cosmetics, owned by Unilever.• X started as a 100% subsidiary of Tata Oil Mills (Tomco), part of the Tata Group; it was named after the French opera X, which itself is the French form of Lakshmi, the goddess of wealth, also renowned for her beauty.• Started in 1952, famously because the then Prime Minister, Jawaharlal Nehru, was concerned that Indian women were spending precious foreign exchange on beauty products, and personally requested JRD Tata to manufacture them in India.• Simone Tata joined the company as director, and went on to become its chairman.• In 1996 Tata sold off their stakes in X Lever to HLL, for Rs 200 Crore (45 million US$), and went on to create Trent and Westside.
  18. 18. AND THE ANSWER IS ……
  19. 19. Audience Question
  20. 20. If ‗Think Big‘ is to IBM, ‗Think Small‘ is to which company?
  21. 21. AND THE ANSWER IS ……
  22. 22. VolkswagenBeetle
  23. 23. Round 2 Scoring• Question will be passed if team gives wrong answer or does not answers.• +15 for correct response• -5 for wrong response• +10 for passed correct response• -5 for passed wrong response
  24. 24. Boulwarism is a popular negotiation strategy. Whodeveloped this concept?
  25. 25. AND THE ANSWER IS ……
  26. 26. General Electric companyBoulwarism is a negotiation tactic named after GeneralElectrics former vice president Lemuel Boulware, whopioneered the strategy.In negotiations with labor unions, it is an offer which isultimate and to which no further revisions will be made.Before making the offer, the offering party will check allrelevant details of the labor dispute, such as competitorspolicy on similar problems and industry standards. It iscommonly used to refer to "Take-it or Leave-it"bargaining tactics.
  27. 27. Which management term is derived fromthe Greek word which means "Art of theGeneral"?
  28. 28. AND THE ANSWER IS ……
  29. 29. Strategy
  30. 30. This term is derived from a Greek wordwhich means "House Management".What is it?
  31. 31. AND THE ANSWER IS ……
  32. 32. Economics
  33. 33. In management jargon what is known as"Semiotics"?
  34. 34. AND THE ANSWER IS ……
  35. 35. Study of symbols and signs and their impacton consumer behavior
  36. 36. NASDAQ is acronym for
  37. 37. AND THE ANSWER IS ……
  38. 38. National Association of Securities DealersAutomated Quotations
  39. 39. What is "double branding" in marketing parlance?
  40. 40. AND THE ANSWER IS ……
  41. 41. Source or double branding strategy combines the firm’s name with the product brand name. It is the hybrid of umbrella brand and product brand strategy. The product is given a brand name and is combined with the name of the firm. For example, Chetak is the name of the scooter and Bajaj is the company behind it, the brand accordingly becomes Bajaj Chetak.
  42. 42. Audience Question
  43. 43. AND THE ANSWER IS ……
  44. 44. Companies run by former Microsoftemployees are referred to as Baby Bills.Companies that will emerge afterMicrosoft split are also referred to as BabyBills.
  45. 45. Audience Question
  46. 46. Which company was founded when, on theafternoon of May 7, 1946, some 20 peoplegathered on the III floor of a burned-outdepartment store building in war-devastateddowntown Tokyo?
  47. 47. AND THE ANSWER IS ……
  48. 48. Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation), also known as Totsuko, established in Nihonbashi, Tokyo with start-up capital of 190,000 yen for the research and manufacture of telecommunications and measuring equipment. Now Sony Corporation
  49. 49. Round 3 - LOGOs SCORING• +15 For Correct Answer• No negatives• Can Pass The Question• Passed Question Gets• +10 For Correct• No negatives
  50. 50. Identify the LOGO
  51. 51. AND THE ANSWER IS ……
  52. 52. • One laptop per child – Inspiration behind Aakash
  53. 53. Identify the LOGO andExplain the story behind it.
  54. 54. AND THE ANSWER IS ……
  55. 55. • MindTrees logo was created by a student who has cerebral palsy.• The MindTree team met with a group of ten students at the Spastics Society of Karnataka hat runs a school for children with cerebral palsy, and outlined on MindTrees mission, vision, and core values. Over several sessions, the team explained to them some basic concepts of graphic design and asked them to interpret several known international logos.• MindTree decided to adopt the work of Chetan K.S., a student who has a motor and speech disability. The skyward blue brushstroke is Chetans way of communicating imagination. The red stands for action and the yellow bubbles represent joy.
  56. 56. Identify the LOGO (0 points) andExplain the story behind it.
  57. 57. AND THE ANSWER IS ……
  58. 58. • Indicates the Union of four founder companies Audi, Horsh, DKW and Wanderer Automobile Department to form the Auto Union AG in 1932
  59. 59. AND THE ANSWER IS ……
  60. 60. AND THE ANSWER IS ……
  61. 61. AND THE ANSWER IS ……
  62. 62. Audience Question
  63. 63. Logo of … ? Significance ?
  64. 64. AND THE ANSWER IS ……
  65. 65. Audience Question
  66. 66. AND THE ANSWER IS ……
  67. 67. Round 4 Scoring• Question will be passed if team gives wrong answer or does not answers.• +15 for correct response• -5 for wrong response• +10 for passed correct response• -5 for passed wrong response
  68. 68. After the Great fire of London, Nicholas Barbon, aphysician and a doctor started the first ―Firebrigade‖. He also started a concept/industrywhich became quite famous today.
  69. 69. AND THE ANSWER IS ……
  70. 70. InsuranceHe started a company called ―The Insurance Office‖ to provide fire insurance
  71. 71. This book authored by Douglas Hofstader in 1995explores the mechanisms of intelligence throughcomputer modeling. What significant first did thisbook achieve in the world of business ?
  72. 72. AND THE ANSWER IS ……
  73. 73. It was the first book to be sold on Amazon.com
  74. 74. The company started their business in1843 in London. Simply identify it fromthe ad below.
  75. 75. AND THE ANSWER IS ……
  76. 76. The Economist
  77. 77. A 2006 sketch which revolutionized the onlineworld. Put fundae. The other pick may help 
  78. 78. AND THE ANSWER IS ……
  79. 79. Twitter. The sketch is by Jack Dorsey, envisioning the blueprint of an SMS based social network
  80. 80. • New York Stock Exchange, the ticker-tape symbol for the Anheuser-Busch company is BUD• What are they known for???
  81. 81. AND THE ANSWER IS ……
  82. 82. Identify and why is he in news today?
  83. 83. AND THE ANSWER IS ……
  84. 84. • Tim Cook – Rumored launch of Ipad 3/ Ipad HD
  85. 85. Audience Question
  86. 86. Ad of …
  87. 87. AND THE ANSWER IS ……
  88. 88. Audience Question
  89. 89. AND THE ANSWER IS ……

×