3• This car brand has had a long association with James Bond novels and films. It was owned by Ford till 2007. The name of the car brand was named after the founder’s surname and the hill near which he drove his car. Which luxury sports car brand.
4• Unintentionally, the Lyrical Title of the Satyajit Ray film “Pather Panchali” helped it . The Government of West Bengal saw the script and the title and financed the film. Why?
5• Identify this beautiful lady who has taken over the reins of the company his father founded(from the field of IT) ?
Answer:• Roshni Nadar of HCL, daughter of Shiv Nadar
6 Which food item is X?• The origin of X may lie in the short supply of cooking fuel in the Near East, which made the cooking of large foods difficult, while urban economies made it easy to obtain small cuts of meat at a butchers shop. The phrase is essentially Persian in origin and Arabic tradition has it that the dish was invented by medieval Iranic soldiers who used their swords to grill meat over open-field fires. The word X is ultimately from Persian and originally meant fried not grilled meat.
7• Ocher studios is high tech studio in Chennai mostly into animation film making. The CEO of Ocher Studios is a certain Soundarya, who is the daughter of Shivaji Rao Gaekwad. How is he popularly known.
9• It is a tool used by market research companies to measure quality of retail service or gather specific information about products and services. Participants posing as normal customers perform specific tasks—such as purchasing a product, asking questions, registering complaints or behaving in a certain way – and then provide detailed reports or feedback about their experiences. What concept in retail management?
10• Tirupati Tirumala Devasthanam gets lakhs of donations in its Hundi daily. According to religious beliefs what is the money collecetd from the Hundi used for?
11 What is this concept called?• The existing strong brand name can be used as a vehicle for new or modified products; for example, many fashion and designer companies extended brands into fragrances, shoes and accessories, home textile, home decor, luggage, (sun-) glasses, furniture, hotels, etc.
12• Roy Raymond, felt embarrassed trying to purchase lingerie for his wife in a department store environment. He opened the first store at Stanford Shopping Center, and quickly followed it with a mail-order catalog and three other stores. The stores were meant to create a comfortable environment for men, with wood-paneled walls, Victorian details and helpful sales staff. Which lingerie brand am I talking about?
15• In 2008 a management consultancy came out with a report on how the urban market was spreading to smaller cities, and how rural customers were increasing in importance. It was named after a small-town boy who has made it big. Name both the consultancy and the title of the report?
18• Train No. 5645 UP/NTT Guwahati is quite unlike any other. It doesnt belong to the railways and is arguably the fastest goods train in India. Then who owns this train, that runs from NAGPUR to GUWAHATI?
THEMATRIX• Scratch your heads• Crack the theme• Write the themeAnd call me
1 +20/-5• Sometime between 1888 and 1890, J. C. Fargo took a trip to Europe and returned frustrated and infuriated. Despite the fact that he carried with him traditional letters of credit, he found it difficult to obtain cash anywhere except in major cities. Fargo went to Marcellus Fleming Berry and asked him to create a better solution than the traditional letter of credit. What resulted?
What was launched with the airing of this image and the words "Ladies and 2 gentlemen, rock and roll,“. (+20/-5)
Answer: Emanuel and Mayer Lehman of Lehman brothers
+15/-5 4 Which advertising legend?• A man walked into his London agency wanting to advertise the opening of his hotel. Since he had just $500 he was turned to the novice. He bought $500 worth of postcards and sent invitations to everybody he found in the local telephone directory. The hotel opened with a full house. "I had tasted blood", he said in his book Confessions.
+10/-5 6 Which bank?• The Y Bank of India, China and Australia was founded by Scotsman James Wilson following the grant of a Royal Charter by Queen Victoria in 1853, while The X Bank was founded in the Cape Province of South Africa in 1862 by another Scotsman John Paterson. Both companies were keen to capitalise on the huge expansion of trade and to earn the handsome profits to be made from financing the movement of goods from Europe to the East and to Africa. Both banks merged a few decades back. The bank has been present in India as early as 1858.
*Audience• What is VALS framework in marketing.
Answer: Values Attitudes & Lifestyles• It is a psychographic segmentation. It was developed in 1970s and inaugurated in 1978 by Arnold Mitchell at SRI International. VALS places U.S. adult consumers into one of eight segments based on their responses to the VALS questionnaire.
3• X is a British based manufacturer of mobile phones and is part of the Hong Kong based Y group. X recently inked a deal with Z in India to sell its mobile phones. This is the first time that X has inked a deal with a non Y group operator. Identify X, Y and Z.
4• WIMCO is the largest manufacturer of matchboxes in the world. Which is the parent company of WIMCO?
6• Beinggirl.com is an website which gives all the information, advice and tips you need about being a teenage girl; including body changes, friendships, family, boys, beauty. It is a website for which brand?
7• Companies in Germany write AG after their name, SA in Italy, S.p.A in France. What do AG, S.p.A and SA actually mean?
8• The three dots on their box represent the first three stores of this famous food brand. The founder had planned to add another dot for each new restaurant that opened, but given the rapid rate at which he opened new stores, that quickly became impractical. Which restaurant that is managed by Jubilant Foodworks in India?
12 Which former TATA brand?• It started as a 100% subsidiary of Tata Oil Mills (Tomco), part of theTata Group, it was named after the French opera X, which itself is the French form of Lakshmi, the goddess of wealth, also renowned for her beauty. In 1998 Tata sold off their stakes in X to HLL, for Rs 200 Crore.