DSTF WORKSHOP - WITH ANDREW GRIFFITHS

597 views

Published on

This is a copy of the DSTF WORKSHOP PRESENTATION conducted by Andrew Griffiths in Cairns on October 10, 2012.

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
597
On SlideShare
0
From Embeds
0
Number of Embeds
36
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

DSTF WORKSHOP - WITH ANDREW GRIFFITHS

  1. 1. CREATING A SELF SUFFICIENT ORGANISATION -AN INTRODUCTION TO THE WORLD OF “DOING BUSINESS”
  2. 2. WELCOME
  3. 3. The world is changing...
  4. 4. ★ Branding★ Marketing★ The Online World★ Public Relations★ Selling★ Presenting★ Customer Service
  5. 5. Today there are no DUMB questions. Ask anything(odds on the others arethinking about what you want to ask)
  6. 6. Cover a lot of ground today, but the aim is cover all of the parts we need
  7. 7. BRANDING
  8. 8. Lets talk BRANDING How a product, service ororganisation makes us FEEL
  9. 9. How do we form an opinionabout a brand?
  10. 10. The way it behaves...
  11. 11. 7 vital strategiesto help you build your brand
  12. 12. 1. BE 100% CLEAR ABOUT WHAT YOU STAND FOR
  13. 13. 2. DEVELOP YOUR KEY MESSAGES AND STAND BY THEM
  14. 14. 3. DEVELOP THE APPROPRIATE CORPORATE IMAGE
  15. 15. 4. BECOME A CONSIDERED COMMUNICATOR
  16. 16. 5. WORK WITH THE MEDIA TO BUILD YOUR BRAND
  17. 17. 6. BE THE ULTIMATE CORPORATE CITIZEN
  18. 18. 7. BE PREPARED TO INVEST IN YOUR BRAND
  19. 19. Consistency is crucial...
  20. 20. EXERCISE TIME
  21. 21. PUBLIC RELATIONS
  22. 22. Lets talk PUBLIC RELATIONSHow we build (or destroy) our brand.
  23. 23. Alan Jones
  24. 24. 5 importantthings you need to know about public relations.
  25. 25. 1.We need to think about PR strategically2. It is all about making news newsworthy3. We need to pick up the phone4. And make it easy for the media5. Remember, the media needs news
  26. 26. EXERCISE TIME
  27. 27. MARKETING
  28. 28. Lets talk MARKETINGThe things we need to do to attract customers
  29. 29. 1. We need to do our homework.2. We need to get clear about what we are.3. We need to build a brand accordingly.4. We need promotional material.5. We need a website.6. We need to work out how to sell ourselves.7. We need to think about advertising.8. We need to plan our PR.9. We have to monitor the results.10. We need to work out how our customers feel about us
  30. 30. 5 importantthings you need to know about marketing
  31. 31. 1. It isn’t about how much you spend2. You need to be clear on your goals3. There is no magic marketing wand4. Allocate time/resources to marketing5. Work on a campaign, not a promotion
  32. 32. EXERCISE TIME
  33. 33. ONLINE
  34. 34. Lets talk ONLINE Things we do to attract(and keep) customers digitally
  35. 35. 5 importantthings you need to know about online
  36. 36. 1. It is absolutely essential2. A website is never finished3. We need to use great images4. We need to use engaging language5. We need to make it from the customerspoint of view
  37. 37. EXERCISE TIME
  38. 38. SELLING
  39. 39. Lets talk SELLINGIt’s how we get money to pay the bills
  40. 40. 5 importantthings you need to know about selling
  41. 41. 1. We have to think differently2. We have to learn to sell3. We have to get really good at it4. We need to learn to ask for a sale5. We need to be really good at following up
  42. 42. PRESENTING
  43. 43. Lets talk PRESENTINGAn essential tool for selling
  44. 44. 10 COMMONPRESENTING MISTAKES
  45. 45. 1. They are totally disorganised
  46. 46. 2. Their presentation lacks structure
  47. 47. 3. They have Powerpoint and shouldn’t.
  48. 48. 4. They are overly reliant on technology
  49. 49. 5. They are really boring
  50. 50. 6. They just press play
  51. 51. 7. They miss the mark with their audience
  52. 52. 8. They make simple ideas complicated
  53. 53. 9. They stand and read the presentation
  54. 54. 10. They are just plain dick heads
  55. 55. CLEARLY WE HAVE TO DO THE OPPOSITE.
  56. 56. 5 importantthings you need to know about presenting
  57. 57. 1. It is a skill we can learn2. We will be called upon to present more3. Most presenters are lousy4. People remember emotion5. Understand it is a tool
  58. 58. CUSTOMER SERVICE
  59. 59. Lets talk CUSTOMER SERVICEIt’s how we keep customers coming back (and telling their friends about us)
  60. 60. 5 importantthings you need to know about customer service
  61. 61. 1. It is all about expectations2. Most businesses are lousy at service3. We need to be great communicators4. Develop a reputation for follow up5. Make it someones job
  62. 62. Moments of TRUTH EXERCISE TIME
  63. 63. EXERCISE TIME
  64. 64. BRING IT TOGETHER
  65. 65. ★★ Branding Marketing THEY ALL GO★ The Online World★★ Public Relations Selling TOGETHER TO★ Presenting★ Customer Service DO BUSINESS
  66. 66. So what were your “ah ha” moments today?
  67. 67. Time to do the paperwork....

×