This document discusses using science fiction and transmedia storytelling to develop corporate technology strategies and visions of the future. It provides examples of how sci-fi concepts and speculative fiction have been used to explore philosophical ideas and future technologies. The document also discusses using experience design, transmedia structures and storytelling to engage audiences across multiple platforms and media. The goal is to help companies and organizations envision and communicate future experiences in an immersive, interactive way.
2. Develop a Vision
and a View of the
Future…
Your
Challenge
What are our
New Scripts of
tomorrow’s
experiences?
Deal with
new levels of
complexity.
Explore how to
communicate that
vision.
How can
Sci-fi
help?
22. “…there are no facts about the future. Only
fictions. Our work at the Institute for the
Future is about exploring tomorrow’s fictions,
informed by today’s facts, to make better
decisions in the present…”
23. “Recognizing the patterns and synthesizing
the signals of change into a plausible,
internally consistent story about the future is
a strange brew of science, art, and magic.”
24. We commissioned six leading science fiction
writers to create short stories to envision a world
where humans have unprecedented control of
matter at all scales, and to share with us a
glimpse of daily life in that world. It was a process
meant to make the future tangible.
44. 3 N ARRATIV ES
Teenagers in Amsterdam who display
symptoms of an unknown illness.
45. 3 N ARRATIV ES
Self-styled zombie hunters intent
on finding out what’s going on.
46. 3 N ARRATIV ES
Reactions of society to the
threat of a zombie outbreak.
47. MissingChristel
Community
Facebook narrative
story of
100 missing teens
webisodes
ZombieAlarm
story blog
Twitter updates
2 become our
protagonists
Facebook
narratives
the story of
2 of the teens
ZombieAlarm
Facebook
narrative
VUPs get
involved
genre fans
raise a
ZOMBIE ALARM
teens become
ZOMBIES
UGC
gather at
events
featuring a pack
of 7 teen-zombies
live events:
pervasive story
meets
alternate reality game
spread via
twitter
SWATsquad
print
news
News stories
get confused between
fiction and reality
society reacts
and deploys a
ZOMBIE SWAT SQUAD
z-leaks
story blog
broadcast
fictional current
affairs show
reveals evidence
58. Imagine a Future Learning Landscape
Imagine a Future Learning Experience
IMAGINE A FUTURE
IN WHICH…
every young person
chooses what they learn
every young person
selects who to learn with
every young person
controls the time spent on an
activity
every young person
chooses how they learn
every young person
plans their learning
every young person
owns their learning
every young person
chooses how fast they progress
every young person
chooses where they learn