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A "Gonzo" expedition to Futures thinking & design in a re-wilding world. Lecture slides 2020

A "Gonzo" expedition to Futures thinking & design in a re-wilding world. Lecture slides 2020

These are the slides from a lecture given to design students at Shenkar school in Tel Aviv, Israel on May 2020. The presentation is a "Gonzo" style journey into my world of work, the world of Futures thinking, design, research and development. The journey takes us to the current era we live in from different perspectives, the rising acknowledgment in Design as a plethora of various disciplines, into futures thinking, world-building, design fiction, futures design, science fiction prototyping, speculative design, critical design, strategic foresight, human-centred thinking, future of living, work, play, protopian futures, re-wilding zeitgeist, and the new imperatives.
(Mostly in English, few slides in Hebrew)

These are the slides from a lecture given to design students at Shenkar school in Tel Aviv, Israel on May 2020. The presentation is a "Gonzo" style journey into my world of work, the world of Futures thinking, design, research and development. The journey takes us to the current era we live in from different perspectives, the rising acknowledgment in Design as a plethora of various disciplines, into futures thinking, world-building, design fiction, futures design, science fiction prototyping, speculative design, critical design, strategic foresight, human-centred thinking, future of living, work, play, protopian futures, re-wilding zeitgeist, and the new imperatives.
(Mostly in English, few slides in Hebrew)

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A "Gonzo" expedition to Futures thinking & design in a re-wilding world. Lecture slides 2020

  1. 1. DESIGN OF FUTURES | THE FUTURE OF DESIGN ‫עתידים‬ ‫עיצוב‬ ‫מופרא‬ ‫בעולם‬ ‫תלמי‬ ‫איתי‬Itai Talmi BORN PARTNERS | FUTURE WORKS LECTURE SHENKAR DESIGN SCHOOL MAY 2020
  2. 2. we’re between stories Illustration: R. Kikuo Johnson
  3. 3. New York: 2100 A.D.? “Living organisms have the equivalent of one “foot” in the past, the other in the future, and the whole system hovers, moment by moment, in the present – always on the move, through time. The truth is that the future represents as powerful a causal force on current behavior as the past does, for all living things. And information, which is often presumed to be a figment of the human mind or at least unique to the province of human thought and interaction, is actually an integral feature of life, itself – even at the most fundamental level: that of system organization.” Judith Rosen. An extract from the preface to the Anticipatory Systems 2nd Edition: The Nature of Life (Rosen 2012).
  4. 4.  Alisha Wormsley’s recently banned billboard in Pittsburgh
  5. 5. It’s hard to survive in the jungle if you were trained in a zoo ZEITGEIST
  6. 6. Hikikomori (*Japanese: ひきこもり or 引きこもり, lit. "pulling inward, being confined", i.e., "acute social withdrawal MUCH BEFORE COVID 19
  7. 7. 7 “Giving is the New Taking, Sharing is the New Giving.”
  8. 8. THE ANTHROPOCENE IS IN POST-COVID TRANSFORMATION.
  9. 9. “We were brainwashed into fitting in, and then discovered that the economy wanted people who stood out instead” Seth Godin @nomadznu
  10. 10. MANUFACTURED NORMALCY
  11. 11. THE QUANTIFIED SELF MOVEMENT DATAISM WE SHOULD START PROTECTING OUR OWN IP
  12. 12. The world is at a Chaos point a moment where the old systems no longer work but the new are not mature enough to take over the helm. A-synchronic reality
  13. 13. ‘CREATIVE DESTRUCTION’ Joseph Schumpeter "Capitalism, Socialism and Democracy” 1942
  14. 14. Enoughism is a theory according to which there is a point where consumers possess everything they need, and by buying more it actually makes their life worse off. ENOUGHISM
  15. 15. BRANDALISM
  16. 16. "If the rate of change on the outside exceeds the rate of change on the inside, then the end is near" Jack Welch
  17. 17. JC PENNY, Kodak. Blockbuster. Sears.  Stories of their rise and fall are well known around the world: companies who enjoyed a dominate market position and competitive advantage, only to fail in spectacular fashion. What did they have in common?  The inability to anticipate foundational shifts in consumer behaviour in their markets. Practice anticipation, because Myopia can finish your story.
  18. 18. THE NEW SOBRIETY We are living in an era when social rules and business models are between the “no more” and the “not yet”.
  19. 19. .‫פראי‬ ‫לעתיד‬ ‫מבויית‬ ‫מעולם‬ ‫הסתגלות‬ ‫בתהליך‬ ‫אנחנו‬ ‫הבאים‬ ‫ברוכים‬ ‫מופרא‬ ‫לעולם‬
  20. 20. RE-WILDING/FERAL WORLD ‫מופראת/בהתתפראות‬ ‫וחברה‬ ,‫מופרא‬ ‫עולם‬ ‫*המושג‬ ‫)ההפך‬ ‫לפראי‬ ‫ממבויית‬ ‫המעבר‬ ‫תהליך‬ Feral society/world :‫מופרא‬ ,‫פרא‬ ‫)*מלשון‬ (‫׳ביות׳‬ ‫מתהליך‬ ‫של‬ ‫המעבר‬ ‫לשלב‬ ‫או‬ ,‫והניהול‬ ‫התרבות‬ ,‫הפרדיגמות‬ ,‫התופעות‬ ‫ומכלול‬ ‫לרצף‬ ‫מתייחס‬ ,‫ואחידות‬ ‫סדר‬ ,‫היררכיה‬ ,‫לשליטה‬ ‫השואף‬ ‫המתועשת״‬ ‫ה״נורמליות‬ ‫של‬ ‫הישן‬ ‫העולם‬ ‫החיים‬ ‫תחומי‬ ‫בכל‬ ‫וכללים״‬ ‫חוקים‬ ‫ל״מערכות‬ ,‫החברה‬ ‫של‬ "‫וביות‬ ‫"להתבייתות‬ ‫האחראי‬ ‫שליטה‬ ‫מניסיון‬ ‫המשתחרר‬ ‫לעולם‬ ‫ביותר‬ ‫ומהיר‬ ‫חד‬ ‫במעבר‬ ‫נמצא‬ - ‫האנושית‬ ‫וההתנהגות‬ ‫מנייחות‬ ,‫רדיקלים‬ ‫התנהגותיים‬ ‫לשינויים‬ ,‫ושקיפות‬ ‫לביזור‬ ,‫לכאוס‬ ‫מסדר‬ ,‫לאי-שליטה‬ ‫נואל‬ ‫הזה‬ ‫הרדיקלי‬ ‫התהליך‬ - ‫תקדים‬ ‫חסר‬ ‫אקספוננציאלי‬ ‫שינויים‬ ‫קצב‬ ‫דרך‬ ,‫תמידית‬ ‫לניידות‬ .‫רגע‬ ‫בכל‬ ‫אפשרי‬ ‫הכל‬ .‫החיים‬ ‫תחומי‬ ‫בכל‬ ,‫המשחק‬ ‫כללי‬ ‫את‬ ‫לחלוטין‬ ‫משבש‬ :‫עיקריות‬ ‫תקופות‬ ‫לשלוש‬ ‫העולם‬ ‫את‬ ‫לחלק‬ ‫ניתן‬ ‫המשותפים‬ ‫החיים‬ ‫טרום‬ - ‫הפראית‬ ‫החברה‬ .‫הממוסד‬ ‫החברתי‬ ‫המבנה‬ ‫ויצירת‬ ‫הקהילתיים‬ ‫החיים‬ ‫תחילת‬ - ‫המבוייתת‬ ‫החברה‬ ,‫המגבילים‬ ‫ההתמסדות‬ ‫מ״כבלי״‬ ‫המשתחררת‬ ‫החברה‬ .‫כיום‬ ‫העולם‬ - ‫המופראת‬ ‫החברה‬ .‫פעולתן‬ ‫אופן‬ ‫של‬ ‫הרלוונטיות‬ ‫ואת‬ ‫אמינותן‬ ‫את‬ ‫המאבדים‬ ‫לעולם‬ ‫הבאים‬ ‫ברוכים‬ ‫מופרא‬ ‫חדש‬
  21. 21. COGNITIVE ESTRANGEMENT
  22. 22. THE BIGGEST MARKET IN THE WORLD IS THE MARKET OF BELIEF
  23. 23. ‫קורים‬ ‫צפויים‬ ‫לא‬ ‫אירועים‬ ‫חוקי‬ ‫את‬ ‫ומשנים‬ ‫בפתאומיות‬ .‫המשחק‬ ‫משמעויות‬ ‫המייצרים‬ ‫מצבים‬ ‫וקשות‬ ‫חדשות‬ ‫והזדמנויות‬ ‫לפיענוח‬ ‫יותר‬ .‫וסדר‬ ‫כאוס‬ ,‫עצמאי‬ ,‫מחובר‬ ‫הכל‬ ,‫בו-זמנית‬ ‫ושיתופי‬ .‫ואפשרויות‬ ‫מידע‬ ‫של‬ ‫מבוך‬ ,‫סבירות‬ ‫האפשרויות‬ ‫כל‬ ‫האתמול‬ ,‫צפויות‬ ‫לא‬ ‫הנסיבות‬ .‫רלוונטי‬ ‫לא‬ Volatile ‫נפיץ‬ Uncertain ‫ודאי‬ ‫לא‬ Complex ‫מורכב‬ Ambiguous ‫רב-משמעויות‬ ‫בעולם‬ ‫חיים‬ ‫אנחנו‬ VUCA ‫ה‬
  24. 24. 100 80 0 20001960 1980 40 60 1940 2020 20 2-5 Years 75 Years Time Lifetime Every two weeks a company is replaced on the S&P 500 (Innosight) ‫מדהים‬ ‫בקצב‬ ‫מתקצר‬ ‫חברות‬ ‫חיי‬ ‫אורך‬
  25. 25. OUCH! PEOPLE ARE FUCKING PISSED! GAPITALISM
  26. 26. SOCIAL ENTROPY
  27. 27. ‫מיאוס‬ ,‫תסכול‬ :‫תחושה‬ ‫חסכנות‬ ,‫אלטרנטיביות‬ :‫ריאקציה‬ ‫פתיחות‬ ,‫הדדיות‬ ,‫מוסר‬ :‫דרישה‬ PEOPLE ORGS & BRANDS ‫אקפוננציאלים‬ ‫שינויים‬ ,‫שברירית‬ :‫מציאות‬ ‫אמפתיות‬ ,‫סתגלנות‬ ,‫יצירתיות‬ :‫ארגוני‬ ‫הכרח‬ ‫גמישות‬ ,‫שיתופיות‬ :‫מבנה‬ COVID 19 ‫האמון‬ ‫חוסר‬ ‫את‬ ‫הגביר‬
  28. 28. COMPANY ‫מחברה‬ SOCIETY ‫לחברה‬ ‫מניות‬ ‫בעלי‬ ‫)מכלכלת‬ (‫ענין‬ ‫בעלי‬ ‫לכלכלת‬
  29. 29. OUR COLLECTIVE ABILITY TO REALISE THE FUTURE DEPENDS ON OUR COLLECTIVE ABILITY TO IMAGINE IT.
  30. 30. IT’S ABOUT GARDENING FUTURES. imagination should be nurtured like a garden.  We are the gardeners of our mind. We need/must nurture and cultivate our mind garden so we could enjoy the fruits of our imagination. The level of nourishment will define the level of our imagination
  31. 31. AIGLATSON AIGLATSON IS NOSTALGIA BACKWARDS THE YEARNING FOR THINGS TO COME. JIM DATOR.
  32. 32. BE USEFULLY WRONG. DON’T AIM TO BE FUTURE CORRECT, AIM TO PROVOKE AND STIMULATE DIFFERENT USABLE WAYS TO THINK ABOUT FUTURES. JAMES CASCIO 2016.
  33. 33. Halo Halo Restaurant dedicated to Serendipity, Copenhagen airport
  34. 34. The Imagination economy is rising.
  35. 35. We cannot achieve what we cannot imagine. Ellise Boulding
  36. 36. ‫נונקונפורמיסטי‬ EXPERIMENTAL ‫קונפורמיסטי‬ EXPERIENCES ‫השראה‬ ‫וכמקור‬ , ‫החברה‬ ‫של‬ ‫חדשים‬ ‫לעולמות‬ ‫בחשיפה‬ ‫והצורך‬ ‫ההרפתקנות‬ ‫ליצר‬ ‫יותר‬ ‫מתחברים‬ ‫חדשנות‬ ‫וצוות‬ ‫מותגים‬ ‫תכופות‬ ‫המוזמנים‬ ,‫בדיוני‬ ‫מדע‬ ‫בסופרי‬ ,‫אלטרנטיבית‬ ‫בתרבות‬ ,‫באמנות/ובאמנים‬ ‫כמובן‬ ‫הבולטת‬ ‫ה׳מופראת׳‬ ‫לחשיבה‬ ‫אותנטי‬ ,‫אלטרנטיבים‬ ‫חיים‬ ‫לניהול‬ ‫אקספרימנטלית‬ ‫כזירה‬ ‫מן׳‬ ‫׳ברנינג‬ ‫כגון‬ ‫לפסטיבלים‬ ,‫חדשנות‬ ‫לתהליכי‬ ‫כיום‬
  37. 37. EVERYONE IS A DESIGNER Whether You Like it or Not
  38. 38. Big consultancies like Accenture, BCG and McKinsey have bought up a string of small innovation agencies in an attempt to remain relevant. SIFTED, Tuesday 5 November 2019 Rush to acquire innovation, design, futures agencies
  39. 39.  REACTIONARY  CREATIONARY TO BE FUTURE-ORIENTED
  40. 40. THE 8 TYPES OF IMAGINATION Effectuative imagination combines information together to synergize new concepts and ideas Intellectual (or constructive) imagination is utilized when considering and developing hypotheses from different pieces of information or pondering over various issues of meaning say in the areas of philosophy, management, or politics, etc.  Imaginative fantasy creates and develops stories, pictures, poems, stage-plays, and the building of the esoteric, etc Empathy is a capacity we have to connect to others and feel what they are feeling.  Strategic imagination vision of ‘what could be’, the ability to recognize and evaluate opportunities by turning them into mental scenarios, seeing the benefits, identifying the types and quantities of resources required for taking particular actions, and the ability to weigh up all the issues in a strategic manner Emotional imagination is concerned with manifesting emotional dispositions and extending them into emotional scenarios. Dreams are an unconscious form of imagination made up of images, ideas, emotions, and sensations that occur during certain stages of sleep Memory reconstruction is the process of retrieving our memory of people, objects, and events
  41. 41. “Design is moving an existing condition to a preferred one” Milton Glaser “Futures Design is moving from an existing condition by imagining the preferred one” BORN PARTNERS
  42. 42. How we design is as important, if not more, than what we design. To adapt to the new re-wilding world, The whole design profession must incorporate all creation forms.
  43. 43. MOONSHOTS
  44. 44. .H2H ‫רק‬ ‫יש‬ ,B2C ‫או‬ B2B ‫אין‬ .‫העיקר‬ ‫לא‬ ,‫תומך‬ ‫מרכיב‬ ‫היא‬ ‫הטכנולוגיה‬ ,Human-made 100% ‫הם‬ ‫ארגונים‬ ‫אם‬ .Human-led 100% ‫הם‬ ‫מותגים‬
  45. 45. OUR FIRST IMPERATIVE: HUMAN-CENTRED POINT OF VIEW
  46. 46. WHAT WHY WHAT HOW WHO WHY HOW YOUR IMPERATIVE: SHIFT TO A HUMAN-CENTRED POINT OF VIEW
  47. 47. These are the senses you thought of …
  48. 48. And we associate ideas with each sense … TOUCH SIGHT HEARINGTASTESMELL color odor sweet pitchpressure pain texture sour salty bitter umami timbre loudness amplitude intensity envelopespectrum frequency motion space light depthoffield gestalt memory flavor breath perspiration
  49. 49. Which human senses do we usually design for? Artery-vein blood glucose difference (hunger?) Light touch Cold Light 2000+ receptor types Cutaneous Blood oxygen content TASTE VISION HEARING SMELL TEMPERATURE MECHANORECPTION PAIN INTEROCEPTORS Heat Muscle stretch - Golgi tendon organs TOUCH PressureGreen BlueRed Colour Full stomach Lung inflation Umami Bitter Sour Salt Sweet Visceral Somatic Balance Rotational acceleration Kinaesthesis Linear acceleration Proprioception - joint position Muscle stretch - muscle spindles Arterial blood pressure Central venous blood pressure Bladder stretch Blood pressure Cerebrospinal fluid pH Head blood temperature Plasma osmotic pressure (thirst?) Our human senses are much more complex. Humans have between 9 and 33 senses.
  50. 50. SOCIETYSHAREHOLDERS EMPLOYEES CUSTOMERS NATURE UNIVERSE SPECTRUM OF CONTEXTS Human-centered design is Society-centered design
  51. 51. Eye Kit, a Body Mutation project Beirut design week Speculative living design
  52. 52. Speculative Urban design possible way of the development of our cities in the time of constant information flow, Civil Drones, robots in our day-to- day
  53. 53. The Urban Village project
  54. 54. DNA Weddings – guests give the gift of their own DNA to improve the happy couple's reproductive prospects in an increasingly competitive world Beirut design week Speculative living design
  55. 55. WORLD-BUILDING
  56. 56. WORLD-BUILDING
  57. 57. KNOWN-KNOWNS UNKNOWN-UNKNOWNS KNOWNS-UNKNOWNS pink flamingoes Black swans Grey swans
  58. 58. KNOWN KNOWNS KNOWN UNKNOWNS UNKNOWN UNKNOWNS Required approach Relevant mindet ACTION PLANS/ KPI’S & EXECUTIONS EXPERIMENTAL FUTURES EXPERIENCES & PROVOCATIONS REALISTIC HUMAN-CENTERED RESEARCHING & SOLVING CHECKLIST THINKING FORESIGHT THINKING DESIGN THINKING 3 SITUATIONAL CONTEXTS
  59. 59. POSSIBLE FUTURES POTENTIAL FUTURES PROBABLE FUTURES ORGANIZATION TIME “might” happen (future knowledge) “could” happen (current knowledge) “likely to” happen (current trends) “Desired” future (chosen path)PREFERABLE FUTURE -— POTENTIALITY FIELD —- WILD CARDS “Extreme” events - major impact FUTURES SPECTRUM FUTURES TYPES NOW STRATEGIC SCENARIOS + + + + + BACKCASTING FUTURES SCANNING -— 1-5 years —- -— HORIZON 1 —- -— HORIZON 2 —- -— HORIZON 1 —- -— HORIZON 3 —- + + + + + + + + + Realizable’ futures + IMPACTS DRIVERS TRAJECTORIES
  60. 60. In 2017, PWC Pricewaterhousecooper published Using science fiction to explore business innovation, a guide for corporations that wanted to work with sf writers to think about the future of their businesses
  61. 61. SCIENCE FICTION THINKING We use Science Fiction to perceive the world through the lens of what is possible instead of what currently exists. It allows us to mine our wildest imaginings of the future to analyze the present and consult with businesses to create and innovate. Drawing upon our vast experience conceptualizing and developing future tech for the biggest sci fi blockbusters of the last decade, we are able to inspire and guide the most cutting edge tech leaders across the globe. Using Science Fiction Prototyping, we create futuristic, forward looking experiences that look and feel as authentic as possible in order to open the minds of corporate leadership and stakeholders to the wondrous potential of what their technology is truly capable of. We don’t just tell stories, we build WORLDS.
  62. 62. Science Fiction and Foresight: a close relationship A number of SF writers worked or work as foresight consultants for companies and governmental agencies. Robert Heinlein Arthur C. Clarke Bruce Sterling Neal Stephenson David Brin Isaac Asimov
  63. 63. Science Fiction Prototyping (SFP) Developed by Brian David Johnson at INTEL, as a method for scientists and engineers to support product innovation. science Fiction in foresight practice
  64. 64. We are wasting human potential. 72% NOT ENGAGED AT WORK ~25% PRODUCTIVITY LOST
  65. 65. COGNITIVE SURPLUS ‫הקוגניטיבי‬ ‫העודף‬
  66. 66. KAIROSCHRONOS Balance TIME Inner timeChronological time
  67. 67. To Flow time From Bi-polar time
  68. 68. Design Executive Officer ‫בעולם‬ ”‫ה”לקוח‬ ‫חוויית‬ ‫תתמקד‬ ‫מופרא‬ .‫׳קונטקסט׳‬‫ב‬ POINT OF NEED
  69. 69. WANDERLUST
  70. 70. We outsource everything. We don't own anything. GENERATION RENT
  71. 71. From WORKPLACES To PLACES TO WORK
  72. 72. CAPITAL ONE (this is a bank..) ‫מקום‬ ‫כל‬ ‫בעתיד‬ ‫קפה‬ ‫בית‬ ‫יהיה‬ ‫עבודה‬ ‫וחלל‬
  73. 73. “The 20th century was about cities building airports. The 21st century will be about airports building cities.” John D. Kasarda, 2011
  74. 74. more Experiences over Things GENERATION RENT The subscription economy  Vienna JOE&JOE+IKEA
  75. 75. Futures thinking is about suspension of disbelief
  76. 76. DESIGN IS ALL ABOUT RESPONSIBILITY “We design our world, while our world acts back on us and designs us” Anne-Marie Willis
  77. 77. Beware the risk falling into of ‘Post-Traumatic Innovation’: limiting our imagination sources to solving the problems of the past, instead of preventing the problems of the future Dr. Jane McGonigal Director of Game Research and Development at the Institute for the Future 
  78. 78. Speculative Design Fiction/futures design .‫ודוגמטי‬ ‫מדי‬ ‫״מבוית״‬ ‫עולם‬ , SAMENESS ‫של‬ ‫בעולם‬ ‫שנתקע‬ ‫דמיון‬ ‫להעשיר/לשפר‬ .1 ‫״מופרא״‬ ‫לעתיד‬ ‫הצופות‬ ‫וקריאטיביות‬ ‫אסטרטגיות‬ ‫שיחות‬ ‫לייצר‬ .2 ‫שצפינו‬ ‫לעתיד‬ ‫הקיים‬ ‫החזון‬ ‫של‬ ‫והרלוונטיות‬ ‫״השפיות״‬ ‫את‬ ‫לבדוק‬ .3 ‫עלינו‬ ‫המועדף‬ ‫העתיד‬ ‫את‬ ‫לייצר‬ ‫שיכולים‬ - ‫להיום‬ ‫עדיפויות‬ ‫סדרי‬ ‫לקבוע‬ .4
  79. 79. MOVE TO A “PITSTOP” MODE .‫סתגלנות‬ :‫אחת‬ ‫אסטרטגית‬ ‫אסטרטגיה‬ ‫רק‬ ‫יש‬ ‫החוויה‬ ‫וביצירת‬ ‫ובמותג‬ ,‫בלקוח‬ ‫העוסק‬ ‫כל‬ ,‫כזה‬ ‫מופרא‬ ‫שבעולם‬ ‫להפנים‬ ‫צריכים‬ ‫ואנחנו‬ .‫לקרות‬ ‫יכול‬ ‫הכל‬ .‫אלטרנטיביים‬ ‫עתידים‬ ‫רק‬ .‫עתיד‬ ‫אין‬ ‫לברור‬ ,‫לאלתר‬ ,‫מקסימלי‬ ‫חושים‬ ‫חידוד‬ ,‫רגישות-על‬ ‫לפתח‬ ‫מחויבים‬ ‫אנחנו‬ ,‫ומופרא‬ ‫חדש‬ ‫בעולם‬ .‫חדש‬ ‫לעולם‬ ‫חלוצית‬ ‫למשלחת‬ ‫משול‬ ,‫הכוללת‬ .‫הזמן‬ ‫כל‬ ‫מפוכח‬ ‫ולהיות‬ ,‫במהירות-שיא‬ ‫תנועה‬ ‫כדי‬ ‫תוך‬ ‫וסטייה‬ ‫אפשרות‬ ‫כל‬ ‫ולנצל‬
  80. 80. STAY MAD TAKE ACTION REMAIN CALM
  81. 81. FLOW FROM OH TO AWE
  82. 82. ‫תלמי‬ ‫איתי‬ .‫ויזם‬ ,‫מרצה‬ ,‫יועץ‬ ,‫ויזמים‬ ‫לארגונים‬ ‫אנושיים‬ ‫עתידים‬ ‫של‬ ‫ופיתוח‬ ‫עיצוב‬ ‫במחקר‬ ‫עוסק‬ BORN PARTNERS ‫מייסד‬ ‫מוטי-עתיד‬ ‫פרויקטים‬ ‫והוביל‬ ,‫ופיתוח‬ ‫מחקר‬ ,‫יעוץ‬ ,‫ניהול‬ ‫בתפקידי‬ ‫העולם‬ ‫ברחבי‬ ‫שנה‬ 30‫ל‬ ‫מעל‬ ‫וערים‬ ‫ממשלות‬ ,‫אקדמיים‬ ‫מוסדות‬ ,‫חברתיים‬ ‫ארגונים‬ ,‫בעולם‬ ‫מובילות‬ ‫בחברות‬ Vodafone, markets.com, Orange, Carnival Cruise Lines, GAP, VIM, WEF, .‫ועוד‬ ,‫אמסטרדם‬ ‫עיריית‬ ,Holmes Place, Keystone, Metro, THNK ‫ומחקר‬ ‫אסטרטגי‬ ‫פיתוח‬ ,‫חדשנות‬ ,‫עיצוב‬ ‫ניהול‬ ,(‫)פנומנולוגיה‬ ‫התופעות׳‬ ‫׳חקר‬ ‫פילוסופיה‬ :‫רקע‬ ‫מותגים‬ ‫ופיתוח‬ ‫לקוח‬ ‫חוויית‬ ‫פיתוח‬ ,‫הומניים‬ ‫אלטרנטיבים‬ ‫עתידים‬ Founding ,‫יצירתית‬ ‫ויזמות‬ ‫למנהיגות‬ ‫הבינלאומי‬ ‫הספר‬ ‫בית‬ ‫של‬ ‫ושגריר‬ ‫בוגר-מייסד‬ participant at THNK School of creative leadership BORNPARTNERS.CO DREAMABLE REALITIES TO REALISABLE DREAMS
  83. 83. Always seek goosebumps
  84. 84. !‫רבה‬ ‫תודה‬ .‫זהו‬ By all means break the rules. Break them beautifully, deliberately & well. Robert Bringhurst ‫תלמי‬ ‫איתי‬ 972 547421821 itai@bornpartners.co

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