We often talk of stories and designing great experiences, but how does the medium we choose (book, movie, spoken-word, mobile game, etc.) influence the structure of the story.
Why is it that you can predict the key points of a sitcom without knowing all the details of the plotline? Story structure in myths we've been told since before we could speak influence how we see the world and how we tell our own stories.
The Transmedia Zurich meetup on June 27th, 2013 was all about how story structure can be identified and used in the design process, either as a basis for transmedia productions, or in smaller projects.
Mark (Lost In Reality / idezo) gave an overview of basic story strucutre, and how it is applied to different media. Included are references to the work by Joseph Campbell (The Hero with a Thousand Faces) and how choosing a narrative can be used to target the emotional design of a product (film, game, book, etc.).