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IRP BCP SL Presentation

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IRP BCP SL Presentation

  1. 1. 1 Overview: Behaviour Centred Programing Behaviour Centered Programming: An Approach to Effective Behaviour Change
  2. 2. 2 Objectives • Share the outline and content of the Behavior- Centered Programming Strategy • Discuss the importance of BC Programming for Campaigns Behaviour Centered Programming: An Approach to Effective Behaviour Change
  3. 3. Behaviour Centered Programming: An Approach to Effective Behaviour Change Snapshot: Behavior-Centered Programing 3 Im p le m e n t a t io n M & E S t r a t e g y a n d A c t iv it ie s D e v e lo p m e n t B e h a v io r a l A n a ly s is ( in c lu d in g f o r m a t iv e r e s e a r c h ) H e a lt h P r o b le m s S itu a t io n a l A s s e s s m e n t D e t a ile d P la n n in g
  4. 4. 4Behaviour Centered Programming: An Approach to Effective Behaviour Change • Health problem identification • Identification of the ideal behaviours • Identification of various audience groups • Identification of key behaviours • Identification of current behaviors • Identification of existing barriers • Identification of existing facilitating factors • Identification Improved sub-behavior (small doable) Situational Assessment
  5. 5. 5Behaviour Centered Programming: An Approach to Effective Behaviour Change 1. Situational Assessment Ideal Behaviours Key Behaviors Target Audiences Health Problem___________________________________
  6. 6. 6 2. Behavioral Analysis Key Behaviors Current Behaviours Existing Barriers Existing Facilitating Factors Improved sub-behavior (small doable) Behaviour Centered Programming: An Approach to Effective Behaviour Change
  7. 7. 7Behaviour Centered Programming: An Approach to Effective Behaviour Change Determinants Model
  8. 8. 8 Behaviour Change Strategy • Use research findings to define final behavioral objectives for the behavior change program • Use research findings to solidify choice of audience groups for program implementation Behaviour Centered Programming: An Approach to Effective Behaviour Change
  9. 9. 9Behaviour Centered Programming: An Approach to Effective Behaviour ChangeBehaviour Centered Programming: An Approach to Effective Behaviour Change 3. Program Definition Program Goal Behavioral Objectives Final Target Audiences
  10. 10. 10Behaviour Centered Programming: An Approach to Effective Behaviour Change 4. Strategic Behavior Change Activities Communication Training Community Mobilization/ Collective Action Commodity or Technology Advocacy Other
  11. 11. 11Behaviour Centered Programming: An Approach to Effective Behaviour Change 5. Communications Plan Activity Material Audience Result of Using Material Primary Message Secondary Message Who/How will material be used?
  12. 12. 12 Implementation • Partnership Planning • Communication materials/job aids • The creative brief: • Logistics organizing • Capacity building • Potential challenge and plans for overcoming them • Monitoring (Both of media and of activities) Behaviour Centered Programming: An Approach to Effective Behaviour Change
  13. 13. 13Behaviour Centered Programming: An Approach to Effective Behaviour Change 6. Monitoring and Evaluation Plan Key Results Indicators When to measure? Who will measure? What is data source? How will the data be used? Process & Output Outcome Impact (optional)
  14. 14. Thank You 14

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