1. 1
Overview: Behaviour Centred
Programing
Behaviour Centered Programming: An Approach to Effective Behaviour Change

2. 2
Objectives
• Share the outline and content of the Behavior-
Centered Programming Strategy
• Discuss the importance of BC Programming for
Campaigns
Behaviour Centered Programming: An Approach to Effective Behaviour Change

3. Behaviour Centered Programming: An Approach to Effective Behaviour Change
Snapshot: Behavior-Centered Programing
3
Im p le m e n t a t io n
M & E
S t r a t e g y a n d A c t iv it ie s
D e v e lo p m e n t
B e h a v io r a l A n a ly s is
( in c lu d in g f o r m a t iv e r e s e a r c h )
H e a lt h P r o b le m s
S itu a t io n a l A s s e s s m e n t
D e t a ile d P la n n in g

4. 4Behaviour Centered Programming: An Approach to Effective Behaviour Change
• Health problem identification
• Identification of the ideal behaviours
• Identification of various audience groups
• Identification of key behaviours
• Identification of current behaviors
• Identification of existing barriers
• Identification of existing facilitating factors
• Identification Improved sub-behavior (small doable)
Situational Assessment

5. 5Behaviour Centered Programming: An Approach to Effective Behaviour Change
1. Situational Assessment
Ideal Behaviours Key Behaviors Target Audiences
Health Problem___________________________________

6. 6
2. Behavioral Analysis
Key
Behaviors
Current
Behaviours
Existing
Barriers
Existing
Facilitating
Factors
Improved
sub-behavior
(small doable)
Behaviour Centered Programming: An Approach to Effective Behaviour Change

7. 7Behaviour Centered Programming: An Approach to Effective Behaviour Change
Determinants Model

8. 8
Behaviour Change Strategy
• Use research findings to define final behavioral
objectives for the behavior change program
• Use research findings to solidify choice of
audience groups for program implementation
Behaviour Centered Programming: An Approach to Effective Behaviour Change

9. 9Behaviour Centered Programming: An Approach to Effective Behaviour ChangeBehaviour Centered Programming: An Approach to Effective Behaviour Change
3. Program Definition
Program Goal Behavioral Objectives Final Target Audiences

10. 10Behaviour Centered Programming: An Approach to Effective Behaviour Change
4. Strategic Behavior Change Activities
Communication Training
Community
Mobilization/
Collective
Action
Commodity or
Technology
Advocacy Other

11. 11Behaviour Centered Programming: An Approach to Effective Behaviour Change
5. Communications Plan
Activity Material Audience
Result of
Using
Material
Primary
Message
Secondary
Message
Who/How
will material
be used?

12. 12
Implementation
• Partnership Planning
• Communication materials/job aids
• The creative brief:
• Logistics organizing
• Capacity building
• Potential challenge and plans for overcoming them
• Monitoring (Both of media and of activities)
Behaviour Centered Programming: An Approach to Effective Behaviour Change

13. 13Behaviour Centered Programming: An Approach to Effective Behaviour Change
6. Monitoring and Evaluation Plan
Key Results Indicators
When to
measure?
Who will
measure? What is
data source?
How will the
data be used?
Process &
Output
Outcome
Impact
(optional)

14. Thank You
14