Navigating the troubled waters of the Marketing and IT Relationship can seem like Clash of the Creatives and Technology Titans. Right out of a Dilbert comic comes the cultural divide between hipster marketing creatives and the genius geeks of IT. Creative organizations should not be running an endgame around IT with cloud-based tools. Due to the explosion of content, mobile devices, and cloud based apps, now more than ever before, the roles of Marketing and IT are blurring with the advent of Chief Marketing Technology officer and related titles. The stakes are high for creative organizations, marcom, and IT to work collaboratively, envisioning a technology roadmap that creates competitive advantage, provides real-time analytics feedback, and enables contextual customer experiences. Learn what motivates marketing and IT and how we can all just get along and innovate along the way. Maybe even be friends and increase productivity.

1. © 2013 • IO Integration, Inc. All rights reserved.© 2013 IO Integration, Inc. All rights reserved.
The difference between knowledge and wisdom
Rich Carroll | Technical Account Manager | Henry Stewart NY 2014

2. © 2013 • IO Integration, Inc. All rights reserved.
How to make geek friends and influence people
•Straw Poll
•Transformation of IT
•Challenges and how to help
•Burden of Responsibility
•Expansion of the “Work Site”
•How to ask for help
•Incentivization
2

4. © 2013 • IO Integration, Inc. All rights reserved.
Consumerisation of IT
Technology was expensive, and
restricted
Not anymore

5. © 2013 • IO Integration, Inc. All rights reserved.
Entry level IT
break fix support doing grunt work
with a BA in CS
Canary in a coalmine
Tier 1 support in the next cube
LMGTFY.com
Why is it so hard?

6. © 2013 • IO Integration, Inc. All rights reserved.
Unix 777 versus 744
Deamons
& Zombies
& BLOBs
oh my!
RTFM, Pebcak
The answer is no

7. © 2013 • IO Integration, Inc. All rights reserved.
Content continues to grow
TB/yr
2013 2014 2018

8. © 2013 • IO Integration, Inc. All rights reserved.
Burden of Responsibility
security, break-fix, networking,
power, cooling, facilities, housing,
etc…

9. © 2013 • IO Integration, Inc. All rights reserved.
Expansion of the “work site”
What was once the domain of c-level
execs, has become a necessary tool
for entry level employees

13. © 2013 • IO Integration, Inc. All rights reserved.
As a (who)
I want (what)
because (why)
how to ask for help

14. © 2013 • IO Integration, Inc. All rights reserved.
Oncoming traffic
14
Commitment to risk
Contextually aware computing
End game around IT

15. © 2013 • IO Integration, Inc. All rights reserved.
Heartbleed
15
affected some 17 percent (around half
a million) of the Internet's secure web
servers
break down of trust and
communication

16. © 2013 • IO Integration, Inc. All rights reserved.
Aereo TV
16

17. © 2013 • IO Integration, Inc. All rights reserved.© 2013 • IO Integration, Inc. All rights reserved.
Thank You