SlideShare a Scribd company logo

Stop Overthinking your DAM - Just do it!

•Download as PPTX, PDF•
•
IO Integration
IO Integration
1 of 11
Stop Overthinking Your DAM – Just do it! IO Roadshow sponsored by thelab – September 24, 2014 inform | transform | outperform Proprietary & Confidential
2 Starting a DAM from Scratch Introduction Gretchen Nadasky, MSLIS Consultant at Optimity Advisors Optimity is a strategic and operational firm We help people get started: • Understanding DAM • Recognizing resistance • Overcoming obstacles • Being a DAM hero
3 DAM Connects Content and Users The Benefit of DAM
The Purpose of DAM 4 Manage your content you are managing your connections http://www.dailymail.co.uk/news/gallery-1001858/The-World-Today-Pictures.html
5 DAM process is mysterious…. http://www.dailymail.co.uk/news/gallery-1001858/The-World-Today-Pictures.html • Metadata schemas and taxonomy • User Interviews • Knowledge organization • Information Architecture • Search capability • Cross-functional Communication • User Training • Technical writing • Information Policy • Digital rights management DAM is Scary
DAM is Conceptual 6 ….And lacks sex-appeal • DAM can be intimidating and abstract • Sometimes hard to explain • Low on the priority list • Cross-functional cooperation • Broad array of vendors • Defining scope and purpose • Choosing channels and platforms http://www.womenshealthmag.com/weight-loss/the-naked-truth
7 • Shameless promotion • Build a support system • Become a thought leader • Communicate trends • Promote the benefits • Listen with compassion • Buy the drinks Just move the ball forward Making DAM Happen By Kieran Clarke (Flickr: Thomas Eisfeld) [CC-BY-2.0 (htt p://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
8 Pitching the DAM flight plan • Envision the future • Sell the benefits/risks • Sketch out the specs • Know your audience • Anticipate objections • Be patient • Repeat yourself often • Buy the drinks Getting a Budget
Cross-platform Approvals 9 Position Yourself as the Lifeguard not the Gatekeeper By Alien65 (Own work) [CC-BY-SA-2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons By Spc. Jazz Burney [Public domain], via Wikimedia Commons
Communications with Users People Love Talking about Themselves ..Connect by Focusing on Them 10 You can learn a lot about workflow by interviewing people Article.wn.com
11 Take responsibility and show strength Resource Management

Recommended

Overthinking n problems we create
Overthinking n problems we createOverthinking n problems we create
Overthinking n problems we createVaibhav Lunkad
 
Stop overthinking your Technology - Just Do it!
Stop overthinking your Technology - Just Do it!Stop overthinking your Technology - Just Do it!
Stop overthinking your Technology - Just Do it!IO Integration
 
Stop Overthinking your DAM Brand - Just Do it!
Stop Overthinking your DAM Brand - Just Do it!Stop Overthinking your DAM Brand - Just Do it!
Stop Overthinking your DAM Brand - Just Do it!IO Integration
 
Perfectionism is the problem
Perfectionism is the problemPerfectionism is the problem
Perfectionism is the problemDiana Malerba
 
How I Learned to Stop Overthinking
How I Learned to Stop OverthinkingHow I Learned to Stop Overthinking
How I Learned to Stop Overthinkinglynne rutledge
 
How to Stop Overthinking – Take It Easy and Enjoy Life
How to Stop Overthinking – Take It Easy and Enjoy LifeHow to Stop Overthinking – Take It Easy and Enjoy Life
How to Stop Overthinking – Take It Easy and Enjoy LifeVKool Magazine - VKool.com
 
Business Analyst to Product Owner: Making the Leap
Business Analyst to Product Owner: Making the LeapBusiness Analyst to Product Owner: Making the Leap
Business Analyst to Product Owner: Making the LeapBigVisible Higdon
 
Social Media404 Oasis Social Media Best Practices
Social Media404 Oasis Social Media Best PracticesSocial Media404 Oasis Social Media Best Practices
Social Media404 Oasis Social Media Best PracticesJohn Sheridan
 

Recommended

Overthinking n problems we create
Overthinking n problems we createOverthinking n problems we create
Overthinking n problems we createVaibhav Lunkad
 
Stop overthinking your Technology - Just Do it!
Stop overthinking your Technology - Just Do it!Stop overthinking your Technology - Just Do it!
Stop overthinking your Technology - Just Do it!IO Integration
 
Stop Overthinking your DAM Brand - Just Do it!
Stop Overthinking your DAM Brand - Just Do it!Stop Overthinking your DAM Brand - Just Do it!
Stop Overthinking your DAM Brand - Just Do it!IO Integration
 
Perfectionism is the problem
Perfectionism is the problemPerfectionism is the problem
Perfectionism is the problemDiana Malerba
 
How I Learned to Stop Overthinking
How I Learned to Stop OverthinkingHow I Learned to Stop Overthinking
How I Learned to Stop Overthinkinglynne rutledge
 
How to Stop Overthinking – Take It Easy and Enjoy Life
How to Stop Overthinking – Take It Easy and Enjoy LifeHow to Stop Overthinking – Take It Easy and Enjoy Life
How to Stop Overthinking – Take It Easy and Enjoy LifeVKool Magazine - VKool.com
 
Business Analyst to Product Owner: Making the Leap
Business Analyst to Product Owner: Making the LeapBusiness Analyst to Product Owner: Making the Leap
Business Analyst to Product Owner: Making the LeapBigVisible Higdon
 
Social Media404 Oasis Social Media Best Practices
Social Media404 Oasis Social Media Best PracticesSocial Media404 Oasis Social Media Best Practices
Social Media404 Oasis Social Media Best PracticesJohn Sheridan
 
The Do's and Dont's of Social Media
The Do's and Dont's of Social MediaThe Do's and Dont's of Social Media
The Do's and Dont's of Social MediaAlex de Carvalho
 
Design Research: How to frame the right questions for your design process
Design Research: How to frame the right questions for your design processDesign Research: How to frame the right questions for your design process
Design Research: How to frame the right questions for your design processSantiago Bustelo
 
Stanford Breakfast: Creating Winning Social Media Strategies
Stanford Breakfast: Creating Winning Social Media StrategiesStanford Breakfast: Creating Winning Social Media Strategies
Stanford Breakfast: Creating Winning Social Media StrategiesCharlene Li
 
Creating a DAM Strategy For Your Museum
Creating a DAM Strategy For Your MuseumCreating a DAM Strategy For Your Museum
Creating a DAM Strategy For Your MuseumCollections Trust
 
Wikinnovation
WikinnovationWikinnovation
WikinnovationVeidekke Entreprenad
 
Deconstructing Challenges Webinar
Deconstructing Challenges WebinarDeconstructing Challenges Webinar
Deconstructing Challenges WebinarDigitalGov from General Services Administration
 
Gs awebinar al
Gs awebinar alGs awebinar al
Gs awebinar alDigitalGov from General Services Administration
 
Leveraging Social Media Inside the Organization
Leveraging Social Media Inside the OrganizationLeveraging Social Media Inside the Organization
Leveraging Social Media Inside the OrganizationConnie Crosby
 
Achieving Eminence Through Social Media
Achieving Eminence Through Social MediaAchieving Eminence Through Social Media
Achieving Eminence Through Social MediaSam Garforth
 
SX
SXSX
SXjustindurazzo
 
Digital Signage for YMCA and the Drupal role
Digital Signage for YMCA and the Drupal roleDigital Signage for YMCA and the Drupal role
Digital Signage for YMCA and the Drupal roleDmitry Drozdik
 
Digital Signage for YMCA and the Drupal role
Digital Signage for YMCA and the Drupal roleDigital Signage for YMCA and the Drupal role
Digital Signage for YMCA and the Drupal roleDrupalCamp Kyiv
 
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
 
ASAE "Engaging Community" - Expanded Version
ASAE "Engaging Community" - Expanded VersionASAE "Engaging Community" - Expanded Version
ASAE "Engaging Community" - Expanded VersionCharlene Li
 
Moving into Social Media
Moving into Social MediaMoving into Social Media
Moving into Social MediaJoakim Lind
 
Michael Edson @ Forum One: Strategy and Audience (long version)
Michael Edson @ Forum One: Strategy and Audience (long version)Michael Edson @ Forum One: Strategy and Audience (long version)
Michael Edson @ Forum One: Strategy and Audience (long version)Michael Edson
 
Present to-future-creation
Present to-future-creationPresent to-future-creation
Present to-future-creationExo Futures
 
Threat Modeling Lessons From Star Wars
Threat Modeling Lessons From Star WarsThreat Modeling Lessons From Star Wars
Threat Modeling Lessons From Star WarsAdam Shostack
 
Social Media For Non Profits And Special Causes
Social Media For Non Profits And Special CausesSocial Media For Non Profits And Special Causes
Social Media For Non Profits And Special CausesJohn Sheridan
 
How to Pitch a VC (Shanghai, May 2012)
How to Pitch a VC (Shanghai, May 2012)How to Pitch a VC (Shanghai, May 2012)
How to Pitch a VC (Shanghai, May 2012)Dave McClure
 
Back to the Future with Workfront
Back to the Future with WorkfrontBack to the Future with Workfront
Back to the Future with WorkfrontIO Integration
 
Content Marketing Masterclassing Week NYC with censhare
Content Marketing Masterclassing Week NYC with censhareContent Marketing Masterclassing Week NYC with censhare
Content Marketing Masterclassing Week NYC with censhareIO Integration
 

More Related Content

Similar to Stop Overthinking your DAM - Just do it!

The Do's and Dont's of Social Media
The Do's and Dont's of Social MediaThe Do's and Dont's of Social Media
The Do's and Dont's of Social MediaAlex de Carvalho
 
Design Research: How to frame the right questions for your design process
Design Research: How to frame the right questions for your design processDesign Research: How to frame the right questions for your design process
Design Research: How to frame the right questions for your design processSantiago Bustelo
 
Stanford Breakfast: Creating Winning Social Media Strategies
Stanford Breakfast: Creating Winning Social Media StrategiesStanford Breakfast: Creating Winning Social Media Strategies
Stanford Breakfast: Creating Winning Social Media StrategiesCharlene Li
 
Creating a DAM Strategy For Your Museum
Creating a DAM Strategy For Your MuseumCreating a DAM Strategy For Your Museum
Creating a DAM Strategy For Your MuseumCollections Trust
 
Leveraging Social Media Inside the Organization
Leveraging Social Media Inside the OrganizationLeveraging Social Media Inside the Organization
Leveraging Social Media Inside the OrganizationConnie Crosby
 
Achieving Eminence Through Social Media
Achieving Eminence Through Social MediaAchieving Eminence Through Social Media
Achieving Eminence Through Social MediaSam Garforth
 
Digital Signage for YMCA and the Drupal role
Digital Signage for YMCA and the Drupal roleDigital Signage for YMCA and the Drupal role
Digital Signage for YMCA and the Drupal roleDmitry Drozdik
 
Digital Signage for YMCA and the Drupal role
Digital Signage for YMCA and the Drupal roleDigital Signage for YMCA and the Drupal role
Digital Signage for YMCA and the Drupal roleDrupalCamp Kyiv
 
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Jay Palter Social Advisory
 
ASAE "Engaging Community" - Expanded Version
ASAE "Engaging Community" - Expanded VersionASAE "Engaging Community" - Expanded Version
ASAE "Engaging Community" - Expanded VersionCharlene Li
 
Moving into Social Media
Moving into Social MediaMoving into Social Media
Moving into Social MediaJoakim Lind
 
Michael Edson @ Forum One: Strategy and Audience (long version)
Michael Edson @ Forum One: Strategy and Audience (long version)Michael Edson @ Forum One: Strategy and Audience (long version)
Michael Edson @ Forum One: Strategy and Audience (long version)Michael Edson
 
Present to-future-creation
Present to-future-creationPresent to-future-creation
Present to-future-creationExo Futures
 
Threat Modeling Lessons From Star Wars
Threat Modeling Lessons From Star WarsThreat Modeling Lessons From Star Wars
Threat Modeling Lessons From Star WarsAdam Shostack
 
Social Media For Non Profits And Special Causes
Social Media For Non Profits And Special CausesSocial Media For Non Profits And Special Causes
Social Media For Non Profits And Special CausesJohn Sheridan
 
How to Pitch a VC (Shanghai, May 2012)
How to Pitch a VC (Shanghai, May 2012)How to Pitch a VC (Shanghai, May 2012)
How to Pitch a VC (Shanghai, May 2012)Dave McClure
 

Similar to Stop Overthinking your DAM - Just do it! (20)

The Do's and Dont's of Social Media
The Do's and Dont's of Social MediaThe Do's and Dont's of Social Media
The Do's and Dont's of Social Media
 
Design Research: How to frame the right questions for your design process
Design Research: How to frame the right questions for your design processDesign Research: How to frame the right questions for your design process
Design Research: How to frame the right questions for your design process
 
Stanford Breakfast: Creating Winning Social Media Strategies
Stanford Breakfast: Creating Winning Social Media StrategiesStanford Breakfast: Creating Winning Social Media Strategies
Stanford Breakfast: Creating Winning Social Media Strategies
 
Creating a DAM Strategy For Your Museum
Creating a DAM Strategy For Your MuseumCreating a DAM Strategy For Your Museum
Creating a DAM Strategy For Your Museum
 
Wikinnovation
WikinnovationWikinnovation
Wikinnovation
 
Deconstructing Challenges Webinar
Deconstructing Challenges WebinarDeconstructing Challenges Webinar
Deconstructing Challenges Webinar
 
Gs awebinar al
Gs awebinar alGs awebinar al
Gs awebinar al
 
Leveraging Social Media Inside the Organization
Leveraging Social Media Inside the OrganizationLeveraging Social Media Inside the Organization
Leveraging Social Media Inside the Organization
 
Achieving Eminence Through Social Media
Achieving Eminence Through Social MediaAchieving Eminence Through Social Media
Achieving Eminence Through Social Media
 
SX
SXSX
SX
 
Digital Signage for YMCA and the Drupal role
Digital Signage for YMCA and the Drupal roleDigital Signage for YMCA and the Drupal role
Digital Signage for YMCA and the Drupal role
 
Digital Signage for YMCA and the Drupal role
Digital Signage for YMCA and the Drupal roleDigital Signage for YMCA and the Drupal role
Digital Signage for YMCA and the Drupal role
 
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...
Understanding Social Media Networks for Financial Advisors - A Webinar for Ac...
 
ASAE "Engaging Community" - Expanded Version
ASAE "Engaging Community" - Expanded VersionASAE "Engaging Community" - Expanded Version
ASAE "Engaging Community" - Expanded Version
 
Moving into Social Media
Moving into Social MediaMoving into Social Media
Moving into Social Media
 
Michael Edson @ Forum One: Strategy and Audience (long version)
Michael Edson @ Forum One: Strategy and Audience (long version)Michael Edson @ Forum One: Strategy and Audience (long version)
Michael Edson @ Forum One: Strategy and Audience (long version)
 
Present to-future-creation
Present to-future-creationPresent to-future-creation
Present to-future-creation
 
Threat Modeling Lessons From Star Wars
Threat Modeling Lessons From Star WarsThreat Modeling Lessons From Star Wars
Threat Modeling Lessons From Star Wars
 
Social Media For Non Profits And Special Causes
Social Media For Non Profits And Special CausesSocial Media For Non Profits And Special Causes
Social Media For Non Profits And Special Causes
 
How to Pitch a VC (Shanghai, May 2012)
How to Pitch a VC (Shanghai, May 2012)How to Pitch a VC (Shanghai, May 2012)
How to Pitch a VC (Shanghai, May 2012)
 

More from IO Integration

Back to the Future with Workfront
Back to the Future with WorkfrontBack to the Future with Workfront
Back to the Future with WorkfrontIO Integration
 
Content Marketing Masterclassing Week NYC with censhare
Content Marketing Masterclassing Week NYC with censhareContent Marketing Masterclassing Week NYC with censhare
Content Marketing Masterclassing Week NYC with censhareIO Integration
 
Enterprise Digital Asset Management Maximizes Creative Production
Enterprise Digital Asset Management Maximizes Creative ProductionEnterprise Digital Asset Management Maximizes Creative Production
Enterprise Digital Asset Management Maximizes Creative ProductionIO Integration
 
Creating Killer Content Without Creative Chaos (Workfront LEAP Users' Confere...
Creating Killer Content Without Creative Chaos (Workfront LEAP Users' Confere...Creating Killer Content Without Creative Chaos (Workfront LEAP Users' Confere...
Creating Killer Content Without Creative Chaos (Workfront LEAP Users' Confere...IO Integration
 
Content Marketing Hubs and Brand Love
Content Marketing Hubs and Brand Love Content Marketing Hubs and Brand Love
Content Marketing Hubs and Brand Love IO Integration
 
Using Technology to Transform your Operation
Using Technology to Transform your OperationUsing Technology to Transform your Operation
Using Technology to Transform your OperationIO Integration
 
How Cisco Turned Marketing Ops Into a Production Powerhouse with Workfront
How Cisco Turned Marketing Ops Into a Production Powerhouse with WorkfrontHow Cisco Turned Marketing Ops Into a Production Powerhouse with Workfront
How Cisco Turned Marketing Ops Into a Production Powerhouse with WorkfrontIO Integration
 
Create Killer Content without Killing Yourself (or anyone else)
Create Killer Content without Killing Yourself (or anyone else)Create Killer Content without Killing Yourself (or anyone else)
Create Killer Content without Killing Yourself (or anyone else)IO Integration
 
SAS Syngenta Creative Process Integration Case Study
SAS Syngenta Creative Process Integration Case StudySAS Syngenta Creative Process Integration Case Study
SAS Syngenta Creative Process Integration Case StudyIO Integration
 
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCES
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCES2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCES
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCESIO Integration
 
The Experience Economy Game and DRM Don’t be Vertically Challenged!
The Experience Economy Game and DRM Don’t be Vertically Challenged!The Experience Economy Game and DRM Don’t be Vertically Challenged!
The Experience Economy Game and DRM Don’t be Vertically Challenged!IO Integration
 
How Top Brands Create Killer Omnichannel Customer Experiences
How Top Brands Create Killer Omnichannel Customer ExperiencesHow Top Brands Create Killer Omnichannel Customer Experiences
How Top Brands Create Killer Omnichannel Customer ExperiencesIO Integration
 
The Future of Content Marketing
The Future of Content MarketingThe Future of Content Marketing
The Future of Content MarketingIO Integration
 
Xinet and Chili Publish Integration
Xinet and Chili Publish IntegrationXinet and Chili Publish Integration
Xinet and Chili Publish IntegrationIO Integration
 
Whats new in Xinet 17.7
Whats new in Xinet 17.7Whats new in Xinet 17.7
Whats new in Xinet 17.7IO Integration
 
DALIM Software - Solving the challenges of media production through automatio...
DALIM Software - Solving the challenges of media production through automatio...DALIM Software - Solving the challenges of media production through automatio...
DALIM Software - Solving the challenges of media production through automatio...IO Integration
 
How to create killer customer experiences through technology
How to create killer customer experiences through technologyHow to create killer customer experiences through technology
How to create killer customer experiences through technologyIO Integration
 
How to Speak Geek and Influence Nerds
How to Speak Geek and Influence NerdsHow to Speak Geek and Influence Nerds
How to Speak Geek and Influence NerdsIO Integration
 
How to Have Contextual Customer Conversations and Omnichannel Brand Leaders t...
How to Have Contextual Customer Conversations and Omnichannel Brand Leaders t...How to Have Contextual Customer Conversations and Omnichannel Brand Leaders t...
How to Have Contextual Customer Conversations and Omnichannel Brand Leaders t...IO Integration
 

More from IO Integration (20)

Back to the Future with Workfront
Back to the Future with WorkfrontBack to the Future with Workfront
Back to the Future with Workfront
 
Content Marketing Masterclassing Week NYC with censhare
Content Marketing Masterclassing Week NYC with censhareContent Marketing Masterclassing Week NYC with censhare
Content Marketing Masterclassing Week NYC with censhare
 
Enterprise Digital Asset Management Maximizes Creative Production
Enterprise Digital Asset Management Maximizes Creative ProductionEnterprise Digital Asset Management Maximizes Creative Production
Enterprise Digital Asset Management Maximizes Creative Production
 
Creating Killer Content Without Creative Chaos (Workfront LEAP Users' Confere...
Creating Killer Content Without Creative Chaos (Workfront LEAP Users' Confere...Creating Killer Content Without Creative Chaos (Workfront LEAP Users' Confere...
Creating Killer Content Without Creative Chaos (Workfront LEAP Users' Confere...
 
Content Marketing Hubs and Brand Love
Content Marketing Hubs and Brand Love Content Marketing Hubs and Brand Love
Content Marketing Hubs and Brand Love
 
Using Technology to Transform your Operation
Using Technology to Transform your OperationUsing Technology to Transform your Operation
Using Technology to Transform your Operation
 
How Cisco Turned Marketing Ops Into a Production Powerhouse with Workfront
How Cisco Turned Marketing Ops Into a Production Powerhouse with WorkfrontHow Cisco Turned Marketing Ops Into a Production Powerhouse with Workfront
How Cisco Turned Marketing Ops Into a Production Powerhouse with Workfront
 
Xinet 18 First Look
Xinet 18 First LookXinet 18 First Look
Xinet 18 First Look
 
Create Killer Content without Killing Yourself (or anyone else)
Create Killer Content without Killing Yourself (or anyone else)Create Killer Content without Killing Yourself (or anyone else)
Create Killer Content without Killing Yourself (or anyone else)
 
SAS Syngenta Creative Process Integration Case Study
SAS Syngenta Creative Process Integration Case StudySAS Syngenta Creative Process Integration Case Study
SAS Syngenta Creative Process Integration Case Study
 
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCES
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCES2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCES
2015 MARKETING TRENDS FOR DELIVERING MULTI-CHANNEL CUSTOMER EXPERIENCES
 
The Experience Economy Game and DRM Don’t be Vertically Challenged!
The Experience Economy Game and DRM Don’t be Vertically Challenged!The Experience Economy Game and DRM Don’t be Vertically Challenged!
The Experience Economy Game and DRM Don’t be Vertically Challenged!
 
How Top Brands Create Killer Omnichannel Customer Experiences
How Top Brands Create Killer Omnichannel Customer ExperiencesHow Top Brands Create Killer Omnichannel Customer Experiences
How Top Brands Create Killer Omnichannel Customer Experiences
 
The Future of Content Marketing
The Future of Content MarketingThe Future of Content Marketing
The Future of Content Marketing
 
Xinet and Chili Publish Integration
Xinet and Chili Publish IntegrationXinet and Chili Publish Integration
Xinet and Chili Publish Integration
 
Whats new in Xinet 17.7
Whats new in Xinet 17.7Whats new in Xinet 17.7
Whats new in Xinet 17.7
 
DALIM Software - Solving the challenges of media production through automatio...
DALIM Software - Solving the challenges of media production through automatio...DALIM Software - Solving the challenges of media production through automatio...
DALIM Software - Solving the challenges of media production through automatio...
 
How to create killer customer experiences through technology
How to create killer customer experiences through technologyHow to create killer customer experiences through technology
How to create killer customer experiences through technology
 
How to Speak Geek and Influence Nerds
How to Speak Geek and Influence NerdsHow to Speak Geek and Influence Nerds
How to Speak Geek and Influence Nerds
 
How to Have Contextual Customer Conversations and Omnichannel Brand Leaders t...
How to Have Contextual Customer Conversations and Omnichannel Brand Leaders t...How to Have Contextual Customer Conversations and Omnichannel Brand Leaders t...
How to Have Contextual Customer Conversations and Omnichannel Brand Leaders t...
 

Stop Overthinking your DAM - Just do it!

  • 1. Stop Overthinking Your DAM – Just do it! IO Roadshow sponsored by thelab – September 24, 2014 inform | transform | outperform Proprietary & Confidential
  • 2. 2 Starting a DAM from Scratch Introduction Gretchen Nadasky, MSLIS Consultant at Optimity Advisors Optimity is a strategic and operational firm We help people get started: • Understanding DAM • Recognizing resistance • Overcoming obstacles • Being a DAM hero
  • 3. 3 DAM Connects Content and Users The Benefit of DAM
  • 4. The Purpose of DAM 4 Manage your content you are managing your connections http://www.dailymail.co.uk/news/gallery-1001858/The-World-Today-Pictures.html
  • 5. 5 DAM process is mysterious…. http://www.dailymail.co.uk/news/gallery-1001858/The-World-Today-Pictures.html • Metadata schemas and taxonomy • User Interviews • Knowledge organization • Information Architecture • Search capability • Cross-functional Communication • User Training • Technical writing • Information Policy • Digital rights management DAM is Scary
  • 6. DAM is Conceptual 6 ….And lacks sex-appeal • DAM can be intimidating and abstract • Sometimes hard to explain • Low on the priority list • Cross-functional cooperation • Broad array of vendors • Defining scope and purpose • Choosing channels and platforms http://www.womenshealthmag.com/weight-loss/the-naked-truth
  • 7. 7 • Shameless promotion • Build a support system • Become a thought leader • Communicate trends • Promote the benefits • Listen with compassion • Buy the drinks Just move the ball forward Making DAM Happen By Kieran Clarke (Flickr: Thomas Eisfeld) [CC-BY-2.0 (htt p://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons
  • 8. 8 Pitching the DAM flight plan • Envision the future • Sell the benefits/risks • Sketch out the specs • Know your audience • Anticipate objections • Be patient • Repeat yourself often • Buy the drinks Getting a Budget
  • 9. Cross-platform Approvals 9 Position Yourself as the Lifeguard not the Gatekeeper By Alien65 (Own work) [CC-BY-SA-2.5 (http://creativecommons.org/licenses/by-sa/2.5)], via Wikimedia Commons By Spc. Jazz Burney [Public domain], via Wikimedia Commons
  • 10. Communications with Users People Love Talking about Themselves ..Connect by Focusing on Them 10 You can learn a lot about workflow by interviewing people Article.wn.com
  • 11. 11 Take responsibility and show strength Resource Management