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Business Model Workshop Preview
1.
2. is a learning experience about designing and
implementing profitable growth engines.
The Business Model Workshop...
More info on the business
model workshop at:
www.isiworld.org
3. What is a business
model and why is it
important?
What is a business
model and why is it
important?
25. Cost Structure
Customer SegmentsCustomer Relationships
Channels
Key Activities
Key Resources
Key Partners
Revenue Streams
Value Propositions
Netflix
DVD
Customers
Streaming
Content
Customers
Advertisers
Self-service
via Web
Customer
homepage
Website
Video game
consoles
iOS Apps
Content hubs
(ex: AppleTV)
Mail
DVD plan
subscriptions Streaming plan
subscription Advertising
fees
Flat rate DVD
rental via
mail
No late fees
unlimited #
turns on DVD's
per plan
All you can
stream video
No commercials
Stream video on
a number of
devices
Broad exposure
of ads to
customers
Processing DVD
orders
Streaming
digital content
Content
licensing
Producing
original content
Technology
development
Customer
viewing
suggestions
Technology
infrastructure
Licensed
content
Original
content
Customer
viewing
behavior data
Knowledge of
what content
will be popular
Post office
Content
providers
Content
production
companies
DVD mailing
fees
DVD order
processing
costs
Content license
contracts
Cost of
producing
original content
Data equipment,
facilities &
staff
Business Model Canvas
31. Spotify
Value Exchange Map
Free service
Unlimited
service
Premium
service
Advertisers
Distributor /
aggregators
Large music
labels
Merlin
Network
ISP's
Platform
Operators
mobile
operators
Consumer
electronics
companies
Spotify
Reach customers
Royalty fees
Right to
distribute
music
Targeted exposure (free users)
Revenue from advertising
(Free users only)
$4.99/month
$9.99/month
Partners
Increase utility value
of product or service
Growth Strategist
Add
usersSubsidized
32. Angie's List
Affiliates
Consumer Review
Database
Angie's List Magazine
Big Deal Notifications
Call Center Support
Complaint Resolution
Sign-up Fees &
Subscription Fees
Free Listing
Advertising
Big Deal
Promotions
Storefronts & e-Commerce Services
Angie's List
6-12 Month Campaigns
Add Businesses
Subsidize
Subscription Fees
40% of Sale
60% of Sale
Reputation
Management Tools
Reliable & High Quality ServicesProducts from Reputable Businesses
Revenue from Delivery of Products/Services
General
Consumers
Homeowner
Consumers
More Customers
Home Service
Providers
Medical
Service
Providers
Auto Service
Providers
Other Service
Providers
Small
Businesses
More
Members
Commissions Per Sign-up
Value Exchange Map
Growth Strategist
33. Whole Foods Market
Purchases
Lifestyle Grocery Brand (Customer Pull)
Affluent
Social
Shoppers
Healthy
Lifestyle
Shoppers
Values-based
Shoppers
Unique Shopping Environment
Happy, Friendly and
Knowledgeable Staff
Elagent/Artistic Stores
Coffee Bar, Bakery and
Eatery (Large Selection)
Customer-centric Attitude
Customer Service #1
In-store Cooking
Exhibition & Food Sampling
Samples Throughout Store
Fresh Juice Bar
Produce & other items
meticulously displayed
Eating/Socializing Areas
Grocery Products
Quality Standards & Values
Producers
Distributors
Supplier
Partners
Organic
Certifiers
Fair Trade
Certifiers
Other
Partners
Social
Responsibility
Certifiers
Sustainable
Practices
Certifier
Grocery Products
Purchases
Various Services
PurchasesSpecialty Service
Providers
Support
Whole
Foods
Market
Custom Services
Supply Chain
Compliance
to Standards
Consumers
Value Exchange Map
Growth Strategist
