Smart Tourism: Where are we now, where are we heading? The Consumer Perspective
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Presentation done by Sofia Reino, during "Where are we now and where are we heading?" workshop, of the ENTER2015 eTourism conference.
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Smart Tourism: Where are we now, where are we heading? The Consumer Perspective
- 1. Smart Tourism: Where are we now, where are we heading? The Consumer Perspective Dr. Sofia Reino Sofia.reino@beds.ac.uk Institute of Tourism Research (INTOUR) 1
- 2. 2/1/15
- 3. A Smart Tourism Definition 3
- 4. The integrated and coordinated use of (Smart City) technology to facilitate the effective communication between tourists and destinations with the final objectives of: • enhancing the tourism experience, providing them with real-time, personalised and context-based services/information. • and empowering destinations to support their strategies, by facilitating them with the data to support decision-making. 4
- 6. 6 Smart Technologies • Sensors that use a mobile application to tell you where there are parking spaces available • Flats fitted that care for the elderly by detecting lack of movement through sensors and automatically reports to social services. • Counting vehicles in moving traffic to make decisions about traffic routes. The Case of Barcelona Smart City
- 8. 8 Assigning an IP address to any device so that this can send/receive data via the Internet. Smart Tourism The Internet of Things
- 9. 9 Smart Tourism NFCs and QR codes in Barcelona for information to tourists The Internet of Things
- 10. 10
- 11. 11
- 12. 12 What does this mean to consumers?
- 14. 142/1/15 63% of reasons to opt-out of location sharing do it due to privacy issues (63%). Salesforce, 2014
- 15. 15 Consumers preferences re wearable devices are: privacy, cost, easy to use and longevity. PwC, 2014
- 16. 16
- 17. 17 Sixty percent of people reported "they felt the need to switch off" their phones and computers to get a true break. Anxiety U.K., 2013
- 18. 18 •The average person spends ca 182 days per year consuming data. •We only remember 10% of the information that we consume. •That information overload costs the US economy about 900 billion dollars annually since 2008.
- 19. 19 Conclusion • Smart tourism is about using technology, in a coordinated and integrated way to facilitate the effective communication between tourists and destinations…, • BUT, it is also about • using at the right time. • Knowing when to switch it off. • Rationing the information that we provide. • Prioritising information. • Using formats, channels and devices that facilitate information process and that prevent overload. • Ensuring transparency on the data collection and usage to reduce concerns over privacy. • Increasing battery life.
Editor's Notes
- When Ulli asked me to talk about Smart Tourism at ENTER, I was very happy because I am aware that this is an upcoming topic for research but also for the industry because the possibilities are endless.
- But we can look at what consumers say with regards to other types of technologies and also what types of developments we can expect from Smart Tourism and work out some conclusions about what the consumers are likely to say.
- Boes et al. 2005 and Lamsfus et al. 2005, and reflecting on the concept of Smart City.
- The concept of Smart City represents an environment where technology is embedded within the city, with the aim to support the Economy, Mobility, Environment, People, Quality of Life and Governance. This is the example of the areas where BCN has worked in terms to become the 1st Smart City in Spain, 4th in Europe and 10th in the world.
- IoT (Pervasive computing / ubiquitous computing / ambient intelligence)
- 8,000 devices installed across the city.
- Disney Bets $1 Billion on Technology to Track Theme-Park Visitors.
- Technology Overwhelm.