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Integrated Geophysical Approach for Rapid & Cost Effective
Site Investigations for Underground Construction
Presented at: 31st
National Convention of Civil Engineers, Ahmedabad
Presented by: Dr. Sanjay Rana, Director, PARSAN Overseas (P) Limited
With inputs & examples from Dr Gopal Dhawan & Dr S L Kapil
2
3
Why Shoot
Blindfolded?
Use Geophysics
as your eyes to
subsurface
4
PARSAN Overseas
• An ISO 9001:2008 certified geophysical company
• Promoters recognized as leaders in region for
launching new technology. Responsible for launch
of:
– Ground Penetrating Radar Technology- 1996
– Shear Wave Seismic Refraction- 1997
– High Resolution Seismic Tomography- 1998
– Passive Seismic Tomography for Oil Exploration-
2008
– Innovative use of geophysical methods for high
resolution non-destructive testing of dams- 1998
• Highly experienced and trained staff.
• Offices in Delhi, Kolkata, Bahrain, Egypt (agent) &
Sudan (agent).
• Work experience in India, Singapore, Oman,
Afghanistan, Greece, Saudi Arabia, Bahrain,
Kuwait, Iran, Algeria, Georgia…….
5
About Speaker
• Professional Geophysicist, with 25 years of work experience.
• Gold Medalist, University of Roorkee (Now IIT-Roorkee)
• Member of various working committees for development of Code of
Practices and Standards.
• Completed geophysical investigations of 146 hydro power projects.
• Extensive experience of Geophysical Investigations of Dams
(Concrete, Masonry & Earthen)
• Have conducted 68 training programs on Geophysics for various
companies in 4 countries.
• Successfully used integrated geophysical approach for investigations
across flowing rivers & for dam safety
• Conferred Golden Achievement Award 2011.
• Geophysical investigation of Dams- >40 dams
6
PARSAN Overseas- Prestigious Projects
• Delhi Metro- 1996 onwards
• Delhi Terminal 3 Expansion Project
• Mumbai Versova- Ghatkopar MetroProject
• Mullaperiyar Dam Investigation as per Supreme Court directives. More than 30
Dam studies till date.
• Kudulkulam, Tarapur, Kanyakumari Nuclear Power Plant Sites
• Lower Subansiri Hydro Power Project + 102 hydro power project sites
• 76 HEP sites in 2001-2002 under 50,000 MW project of CEA
• 22 Thermal Power Plant Locations
• Various classified projects with Indian Army
• Front Technical Team in 2002 from MEA to Afghanistan for aided projects
7
Underground Projects- Investigation Objectives…….
• General Stratigraphy- Overburden, thickness, Weathered
rock, Rock Profile
• Detection of loose zones/ shear zones/ faults/ fractures
• Tunnel route investigation- Water lenses, shear zones,
loose zones
• Underground Power House- Critical to know weak zones/
faults
• Dam Site Investigations
8
Geophysical
Subsurface
Investigations……
9
10
11
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What is Investigation ?
A methodology of acquiring advance knowledge of the site
condition so that a techno-commercially viable project layout
can be developed.
13
Survey & Investigations
Issues
1. Adequacy of Investigation of Underground
Projects under question?
2. Optimum time to be allowed for
Investigations?
3. Technological Improvements required to
brought in?
4. Cost to be allowed for Investigations ?
14
Survey & Investigations
Importance
15
Underground Projects- Advanced Geophysics…….
•Seismic Refraction Tomography- bed rock profile, fault/ fracture/ shear zones.
•Resistivity Imaging- detailed subsurface images even in velocity inversion zones
•ReMi- Shear wave profile from surface surveys, without any boreholes
•Seismic Tomography- Detailed investigation of subsurface
•Crosshole/ uphole/ downhole surveys- P&S wave velocities for detailed analysis
of various layers and dynamic moduli.
•Seismic Reflection- tunnel route investigation
•Electrical Resistivity- Earth Grid Design
16
Why Use Geophysics…….
• Low Cost
• Rapid Coverage
• Continuous information
• Optimization of dill holes
• Minimization of ‘Surprises’
• Integrated capability
17
Geophysics- Huge ROI...
• Detailed investigation of site…Saving huge costs towards changed
plans, project delays when surprises crop up….
• Vast information at fraction of cost of traditional methods.
• Lesser & optimized drilling
• Early stage application…Better planning, smooth execution.
– Pre-construction & planning
– Construction
– Maintenance & Rehabilitation
18
Method Sensitive To... Typical Applications
Seismic Refraction
Changes in strata type (soil, weathered
rock, rock), rock quality (jointed,
weathered), elastic properties
Rock interface, overburden mapping,
rock quality, degree of weathering/
jointing, faults, fracture mapping
Resistivity Imaging
Moisture content variations, conductivity,
water table, porosity
Soil-rock profile, water table
determination, weak zone delineation,
detection of weak zones under rock
interface, buried channels.
ReMi (Refraction Micro-tremor) Change in shear properties of medium
Determination of shear wave profiles
(to determine liquefaction potential,
earthquake response)
Crosshole/ downhole/ uphole
Difference in elastic properties.
Variations in S Wave or P Wave velocity.
Detailed analysis to obtain P and S
wave velocities with depth for
dynamic moduli: Poisson’s Ration,
shear modulus, bulk modulus,
Young’s modulus
Seismic Reflection
Difference in acoustic impedance
(velocity x density)
Detects interfaces, maps faults/
fractures/ water lenses/ shear zones
along tunnel routes
Ground Penetrating Radar Change in dielectric properties
Detection of buried pipes and cables,
with exact location and depth. Also
used for inspection of concrete
structures.
Micro Gravity Changes in Density of Subsurface Detection of buried voids/ cavities
19
Seismic Refraction
Tomography…….
20
Basic Principle……..
21
Energy Sources……
• Explosives
• Sledge Hammer
• Weight Drop
• EM Source
• Etc……….
22
Recorded Data……
23
Travel Time Curve…….
24
25
Seismic Refraction Tomography
25
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28
Velocity Model……
29
Velocity Model…….
30
Velocity Model…….
31
3D view of bedrock surface
based on seismic refraction
32
Sjogren et al. 1979, with addition of Q-scale: Barton 2002,
2006
32
Vp
33
Seismic Refraction- Applications
• Bedrock profile, rock quality and depth.
• Thickness of overburden
• Fractures and weak zones
• Topography of ground water
• Rippability assessment in mines
• Slope stability studies
• Pipeline route studies
34
Electrical Resistivity
Imaging…..
35
Field Layout…..
36
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38
Along HRT
39
40
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River Crossings…….
42
River Crossings…….
43
River Crossings…….
44
River Crossing……
45
River Crossing…….
46
River Crossing…….
47
River Crossing……
48
River Crossing- Shear Zone…….
49
50
51
Seismic
Tomography…..
52
Seismic Tomography
Seismic Tomography is similar to CAT Scanning used
in medical science
This provides piecewise approximation of the
subsurface distribution of seismic wave velocities
between two boreholes, tunnels and shafts
The main parameters used in high resolution seismic
tomography are travel time and amplitude of seismic
waves
In Seismic tomography several combinations of ray
paths are measured using the different source-receiver
geometry and continuous details are obtained with
highly efficient computer software
53
Seismic TomographySeismic Tomography
Seismic Tomography
• Detailed assessment of
rockmass
properties within the Scanned
areas
• Very high resolution techniqueReceiverBorehole
SourceBorehole
Seismograph Trigger
Seismic Ray path
54
Seismic Tomography
•Most commonly used in (between)
boreholes
• Uses only travel time and
amplitude information of the signal.
• Results are presented either as a
amplitude or a velocity tomogram.
INVERSION IN
PROGRESS
DONE
55
56
Seismic Tomography for Gjøvik Olympic Cavern Hall
Built for the 1994 Winter Olympics with a capacity for 5,500 spectators, 62m
span, the hall also features a 25-meter swimming pool.
57
Seismic Reflection
58
Basic Principle………
59
Results………
60
Results………
61
ReMi - MASW
62
Basic Principle………
63
Applications………
64
Results………
65
Ground Penetrating
Radar…..
66
The ‘footprint’ of new
construction, repair,
or remediation often
conflict with existing
infrastructure
67
Hidden (buried)
infrastructure
often detected in
construction
phase
68
Cost of conflict resolution
and potential for
catastrophic damages are
highest.
69
Inaccurate, incomplete, outdated information on existing utilities
reduces the engineer’s, owner’s and contractor’s abilities to
make informed decisions and to support risk management
decisions regarding the project’s impact on existing utilities.
70
New technologies for
solutions- surface
geophysics,
surveying
techniques, CAD &
GIS, minimally
intrusive excavation.
Convergence &
systematic use of
data- SUE
71
Field Example- Pipes………
72
Field Operation………
73
Georadar for Tunnel Surveys
•Provides Information on Construction & Condition
•Masonry Tunnels- mapping delamination in masonry arches,
voids in and behind the brick lining, moisture variation due to
leaking pipes, construction arrangement & unexpected changes in
masonry and overburden thickness, mapping hidden blind
construction shafts.
•Concrete Tunnels- Determine the thickness and arrangement of
spayed, in-situ or pre-cast concrete. Voids within or behind the
lining. Map variation along a tunnel, such as changes in moisture
levels or geology.
•Unlined Tunnels- Maps voids, fractures and manmade features
such as rock anchors within rock tunnels. Uses air launched
setup, gap of 300mm between antenna and surface.
74
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Georadar for Tunnel Surveys
80
Productivity
Seismic Refraction: 500m-1000m per day per crew
Electrical Resistivity Imaging- 1000m-1500m per day per
crew.
Seismic Tomography- 2-3 sections per day
81
Tentative Costs
Seismic Refraction: INR 200- INR 450 per meter
Electrical Resistivity Imaging- INR 200- INR 350 per
meter
Seismic Tomography- INR 1,50,000- INR 3,00,000 per
section
82
Dam Investigations
83
84
Solution???
85
Timely Detection…
86
How???
87
How?
88
Why?
• Most suitable method for regular health checks of dams
• Early detection of problems
• Totally non-destructive, extremely suitable for structures like dams
• Helps design rehabilitation programs better and accurately
• Helps assess success of rehabilitation measures undertaken
• Identification of damaged areas inside the body dam
• Identification of not visible fractures and voids
• Identification of zones of seepages
 More information + Low Cost + QuickMore information + Low Cost + Quick
89
89
90
90
91
Electrical Resistivity Imaging- Dam Axis………
92
Electrical Resistivity Imaging- Dam Axis………
93
Cavity……
94
94
95
96
97
Dam Investigation (integrated with SP)…….
98
Ground Penetrating Radar- Cavity……
99
Tomography Results……
100
Seismic Refraction- Velocity Model- Dam Body…….
101
102
103
ReMi- Results on Dam………
104
High velocity zones
105
106
Case historyCase history
SPILLWAY SECTIONS
Velocity tomography Density tomography
107
Case historyCase history
SHOULDER SECTIONS
Velocity tomography Density tomography
108
Case historyCase history
109
Case historyCase history
110
Data Integration………
• Resistivity Image for Depth & Saturation
• SP for Flow
• Georadar for Voids/ Cavities/ Interfaces
• Seismic Refraction for P Wave Velocities (Strength)
• ReMi for S Wave Velocities (Shear Srength)
• Tomography for Material Properties
111
Data Integration………
GPR- Concrete Inspection
114
• GPR is an acronym coined from the phrase:
– Ground Penetrating RADAR
114
What is GPR?
115
Basic Theory
Time[ns]
Depth[m]
Length [m]
116
Structural mapping of concrete is defined here
as any application aimed at position or depth
determination within a concrete structure. These
include locating rebar, cables, conduits, etc.;
measuring thickness of structural layers;
locating voids or fractures that are large enough
to be directly detected by GPR. The principal
objectives are target identification and accurate
measurement of its position and depth.
117
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125
126
127
128
129
130
131
132
133
134
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136
137
138
139
140
141
142
143
144
Results Presentation….
145
146
Conclusions……….
147
Conclusions…….
• Geophysical Techniques- Quick assessment of subsurface
conditions in non-destructive manner
• Geophysical Techniques- Detailed and continuous information
as against drilling
• Geophysical Techniques- Critical for site investigations for
underground projects
• Detailed methodology to be worked out based on details of
problems and objectives
Thanks for your attention
Dr. Sanjay Rana
sanjay@parsan.biz
+91-9811168288

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Editor's Notes

  1. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  2. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  3. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  4. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  5. A quick industry overview looking at : - Types of Live Events - Key entities/players involved - Size and growth of Industry - Money-matters (I.e, revenue streams) – the bottom-line for any business!
  6. Rounded corner rectangle tabs with inset pictures (Advanced) To reproduce the top rectangle (olive-green, “label one”) with text effects on this slide, do the following: On the Home tab, in the Slides group, click Layout, and then click Blank. On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rounded Diagonal Corner Rectangle (ninth option from the left). On the slide, drag to draw a rectangle. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following: In the Type list, select Linear. Click the button next to Direction, and then click Linear Down (first row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops, customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 32%. Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%. Click the button next to Color, and then under Theme Colors click Olive Green, Accent 3, Lighter 60% (third row, seventh option from the left). Also in the Format Shape dialog box, click Line Color in the left pane, select Gradient line in the right pane, and then do the following: In the Type list, select Linear. Click the button next to Direction, and then click Linear Up (second row, second option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops, customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0%. Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%. Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 25% (fourth row, first option from the left). Also in the Format Shape dialog box, click Line Style in the left pane. In the Line Style pane, in the Width box, enter 1 pt. On the Home tab, in the Drawing group, click Shape Effects, point to Glow, and then do the following: Under Glow Variations, select any option in the first row (5 pt glow options). Point to More Glow Colors, and then under Theme Colors click White, Background 1, Darker 25% (fourth row, first option from the left). On the slide, right-click the rectangle and then click Edit Text. Enter text in the text box and select the text. On the Home tab, in the Font group, select Gill Sans MT from the Font list and then select 24 from the Font Size list. On the Home tab, in the Paragraph group, click Align Text Left to align the text left within the rectangle. Under Drawing Tools, on the Format tab, in the WordArt Styles group, click the arrow next to Text Fill, click More Fill Colors, and then in the Colors dialog box, on the Custom tab, enter values for Red: 127, Green: 127, and Blue: 127. Select the rectangle. On the Home tab, in the bottom-right corner of the Drawing group, click the Format Shapes dialog box launcher. In the Format Shapes dialog box, click Text Box in the left pane. In the right pane, under Internal margin, enter 1” in the Left box to increase the left margin in the rectangle to accommodate the embossed picture. Under Drawing Tools, on the Format tab, in the Size group, do the following: In the Shape Height box, enter 0.92”. In the Shape Width box, enter 4.5”. To reproduce the olive-green embossed picture for the top rectangle on this slide, do the following: On the Home tab, in the Drawing group, click Shapes, and then under Rectangles, click Rounded Diagonal Corner Rectangle (ninth option from the left). On the slide, drag to draw a rectangle. On the Home tab, in the bottom right corner of the Drawing group, click the Format Shape dialog box launcher. In the Format Shape dialog box, click Fill in the left pane, select Picture or texture fill, and then under Insert from click File. In the Insert Picture dialog box, select a picture and then click Insert. Also in the Format Shape dialog box, click Line Color in the left pane. In the Line Color pane, select No line. Also in the Format Shape dialog box, click Picture in the left pane, click the button next to Recolor, and then under Light Variations click Accent color 3 Light (fourth option from the left). Also in the Format Shape dialog box, click Shadow in the left pane, and then do the following in the right pane: Click the button next to Preset, and then under Inner click Inside Diagonal Top Left (first row, first option from the left). In the Transparency box, enter 65%. Under Picture Tools, on the Format tab, in the bottom right corner of the Size group, click the Size and Position dialog box launcher. In the Size and Position dialog box, on the Size tab, do the following: Under Scale, select the Lock aspect ratio check box. Under Size and rotate, in the Height box, enter 0.75”. (Under Size and rotate, in the Width box, 0.75” will appear automatically.) Drag the picture onto the left side of the rectangle. Press and hold CTRL and select the picture and the rectangle. On the Home tab, in the Drawing group, click Arrange, point to Align, and then click Align Middle. To reproduce the other shapes on this slide, do the following: Press and hold CTRL and select the picture and the rectangle. On the Home tab, in the Drawing group, click Arrange, and then click Group. On the Home tab, in the Clipboard group, click the arrow under Paste, and then click Duplicate. Repeat the process until there is a total of four groups of shapes. Drag the groups so that they are distributed vertically on the slide. Press and hold CTRL and select all four groups. On the Home tab, in the Drawing group, click Arrange, and then do the following: Point to Align, and then click Align Center. Point to Align, and then click Distribute Vertically. Click Ungroup. To change the color and text for the duplicate rectangles (second, third, and fourth from the top), do the following: Select the rectangle that you would like to recolor. Under Drawing Tools, on the Format tab, in the Shape Styles group, click the arrow next to Shape Fill, point to Gradient, and then click More Gradients. In the Format Shape dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following: For the second rectangle from the top, under Gradient stops, select Stop 2 from the drop-down list, click the button next to Color, and then under Theme Colors click Orange, Accent 6, Lighter 60% (third row, tenth option from the left). For the third rectangle from the top, under Gradient stops, select Stop 2 from the drop-down list, click the button next to Color, and then under Theme Colors click Aqua, Accent 5, Lighter 60% (third row, ninth option from the left). For the fourth rectangle from the top, under Gradient stops, select Stop 2 from the drop-down list, click the button next to Color, and then under Theme Colors click Blue, Accent 1, Lighter 60% (third row, fifth option from the left). To change the text on the duplicate rectangles, click in each text box and edit the text. To change the picture on the duplicate rectangles (second, third, and fourth from the top), do the following: Right-click the second picture from the top, and then click Format Picture. In the Format Picture dialog box, click Fill in the left pane, and then under Insert from click File. In the Insert Picture dialog box, select a picture, and then click Insert. Repeat the process for the third and fourth rectangles from the top. To change the color for the duplicate pictures (second, third, and fourth from the top), do the following: Select the picture that you would like to recolor. Under Picture Tools, on the Format tab, in the Adjust group, click the arrow next to Recolor, and then do the following: For the second picture from the top, under Light Variations, click Accent color 6 Light (seventh option from the left). For the third picture from the top, under Light Variations, click Accent color 5 Light (sixth option from the left). For the fourth picture from the top, under Light Variations, click Accent color 1 Light (second option from the left). To reproduce the background on this slide, do the following: Right-click the slide background area, and then click Format Background. In the Format Background dialog box, click Fill in the left pane, select Gradient fill in the right pane, and then do the following: In the Type list, select Radial. Click the button next to Direction, and then click From Center (third option from the left). Under Gradient stops, click Add or Remove until two stops appear in the drop-down list. Also under Gradient stops, customize the gradient stops that you added as follows: Select Stop 1 from the list, and then do the following: In the Stop position box, enter 0%. Click the button next to Color, and then under Theme Colors click White, Background 1 (first row, first option from the left). Select Stop 2 from the list, and then do the following: In the Stop position box, enter 100%. Click the button next to Color, and then under Theme Colors click White, Background 1, Darker 15% (third row, first option from the left).
  7. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  8. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  9. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  10. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  11. A quick industry overview looking at : - Types of Live Events - Key entities/players involved - Size and growth of Industry - Money-matters (I.e, revenue streams) – the bottom-line for any business!
  12. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  13. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  14. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  15. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  16. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  17. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  18. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  19. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  20. This section will deal with key LEGAL issues that industry players should be aware of, apart from CONTRACTUAL issues, that are to be kept in mind while entering into contracts. (Interesting to note that like the film industry, even the live entertainment industry does not believe in written contracts, most depend on oral contracts and goodwill!)
  21. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  22. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  23. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  24. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  25. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  26. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  27. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  28. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  29. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  30. This section will deal with key LEGAL issues that industry players should be aware of, apart from CONTRACTUAL issues, that are to be kept in mind while entering into contracts. (Interesting to note that like the film industry, even the live entertainment industry does not believe in written contracts, most depend on oral contracts and goodwill!)
  31. This section will deal with key LEGAL issues that industry players should be aware of, apart from CONTRACTUAL issues, that are to be kept in mind while entering into contracts. (Interesting to note that like the film industry, even the live entertainment industry does not believe in written contracts, most depend on oral contracts and goodwill!)
  32. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  33. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  34. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  35. This section will deal with key LEGAL issues that industry players should be aware of, apart from CONTRACTUAL issues, that are to be kept in mind while entering into contracts. (Interesting to note that like the film industry, even the live entertainment industry does not believe in written contracts, most depend on oral contracts and goodwill!)
  36. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  37. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  38. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  39. This section will deal with key LEGAL issues that industry players should be aware of, apart from CONTRACTUAL issues, that are to be kept in mind while entering into contracts. (Interesting to note that like the film industry, even the live entertainment industry does not believe in written contracts, most depend on oral contracts and goodwill!)
  40. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  41. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  42. This section will deal with key LEGAL issues that industry players should be aware of, apart from CONTRACTUAL issues, that are to be kept in mind while entering into contracts. (Interesting to note that like the film industry, even the live entertainment industry does not believe in written contracts, most depend on oral contracts and goodwill!)
  43. This section will deal with key LEGAL issues that industry players should be aware of, apart from CONTRACTUAL issues, that are to be kept in mind while entering into contracts. (Interesting to note that like the film industry, even the live entertainment industry does not believe in written contracts, most depend on oral contracts and goodwill!)
  44. This section will deal with key LEGAL issues that industry players should be aware of, apart from CONTRACTUAL issues, that are to be kept in mind while entering into contracts. (Interesting to note that like the film industry, even the live entertainment industry does not believe in written contracts, most depend on oral contracts and goodwill!)
  45. This section will deal with key LEGAL issues that industry players should be aware of, apart from CONTRACTUAL issues, that are to be kept in mind while entering into contracts. (Interesting to note that like the film industry, even the live entertainment industry does not believe in written contracts, most depend on oral contracts and goodwill!)
  46. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  47. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  48. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  49. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  50. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  51. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  52. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  53. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  54. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  55. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  56. How do we get from a Scan to the display profile, or Radargram image? The Radargram is the addition of all the traces and their representative pixels lined up next to each other until a picture of the subsurface is formed.
  57. This section will deal with key LEGAL issues that industry players should be aware of, apart from CONTRACTUAL issues, that are to be kept in mind while entering into contracts. (Interesting to note that like the film industry, even the live entertainment industry does not believe in written contracts, most depend on oral contracts and goodwill!)
  58. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.
  59. This section will deal with key LEGAL issues that industry players should be aware of, apart from CONTRACTUAL issues, that are to be kept in mind while entering into contracts. (Interesting to note that like the film industry, even the live entertainment industry does not believe in written contracts, most depend on oral contracts and goodwill!)
  60. 1. Corporate Event Product launch, e.g, launch of Axe Voodoo deodorants. Conferences and exhibitions may see several corporates coming together, e.g., a hardware manufacturers meet. Corporate celebrations, e.g., Annual Day/bash for corporates 2. Live Entertainment Madhuri Dixit Show Music concert, e.g, Bryan Adams show Most star shows abroad Local ‘May Queen’, unbranded fashion shows Both beauty contests and fashion shows, depending on whether they have a sole sponsor(client) or several sponsors, can be categorised as Corporate or Live or even branded. Smirnoff Fashion Awards is a ‘branded’ event, like the Lakme India Fashion Week.