The growth in mobile device usage is now increasingly becoming platform-centric - while it used to be device-centric a decade ago. Learn more about this shift in consumer behaviour in this rich visual presentation.

1. Platform-centric Growth in
Mobile Devices

2. There is a decisive shift in Mobile Phone Growth
with increasing focus on Mobile Platforms…

3. Google and Apple disrupted the market with
Android and iOS respectively…

4. Here is a look at the platform growth numbers…
Period Android iOS Windows OS
BlackBerry
OS
Others
2015 Q2 82.8% 13.9% 2.6% 0.3% 0.4%
2014 Q2 84.8% 11.6% 2.5% 0.5% 0.7%
2013 Q2 79.8% 12.9% 3.4% 2.8% 1.2%
2012 Q2 69.3% 16.6% 3.1% 4.9% 6.1%
As of Q2, 2015, iOS & Android had a combined
market-share of over 96%

5. While feature phones led the revolution in
voice mobility…

6. …Smartphones paved the way for “Apps”
…and an App based Ecosystem

7. OS Platforms that could work optimally across device
specifications further increased platform-centric focus

8. Reasons for Android’s
phenomenal growth included:

9. Configurable OS with adaptability across
device specifications

10. Agile Product Enhancements with
successive Platform roll-outs…

11. The ecosystem rolled out a galaxy of apps – across
categories including entertainment, gaming, news, etc.

12. Social Media became all-pervasive with
anytime anywhere accessibility

13. As mobile devices continue to evolve, operating systems will
continue to remain central to the success of handset manufacturers

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15. Thank You
Phone: 1-800-200-9977
Email: FLP@ICFAIUNIVERSITY.IN
Website: www.flexible.icfaiuniversity.in