Nonprofit Grant: National Safe Boating Council - Saved by the Beacon National Safe Boating Campaign
The National Safe Boating Council’s (NSBC) Saved by the Beacon National Safe Boating Campaign will focus on reaching out to recreational boaters to ensure that they have an understanding of the importance of personal locator beacons and how to use them correctly in the case of a boating emergency. The campaign will work to modify the behavior of all boaters, with special focus on boat operators’ responsibility for their own safety and the safety of their passengers. Stories of successful rescues will reinforce the message and help market voluntary carriage for their peace of mind and reductions in time spent searching, consequently rescuing the distressed boater. The Saved by the Beacon initiative will introduce the definition of different types of beacons and signals, understanding the devices and their capabilities, illustrating the system capabilities, ensuring compliance and registration, and supporting efforts to compile the data and evaluate the success of the Saved by the Beacon message.
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Nonprofit Grant: National Safe Boating Council - Saved by the Beacon National Safe Boating Campaign
- 1. Saved by theSaved by the BeaconBeacon CampaignCampaign National SafeNational Safe Boating CouncilBoating Council savedbythebeacon.com #savedbythebeacon
- 2. USCG Non-ProfitUSCG Non-Profit GrantGrant This campaign directly addresses Objective 2: Boating Safety Outreach of the RBS Strategic Plan 2012 – 2016 savedbythebeacon.com #savedbythebeacon
- 3. Saved by the BeaconSaved by the Beacon • Idea: Prompted by NBSAC Boats and Associated Equipment request • Goal: Help recreational boaters understand the importance of emergency locator (406 MHz) beacons and how to use them correctly in the case of a boating emergency • Deliverables: Share real-life examples of people who have been‘Saved by the Beacon’ through PSAs, infographics, and a book/e-book savedbythebeacon.com #savedbythebeacon
- 4. Saved by the BeaconSaved by the Beacon • Saved by the Beacon will emphasize the difference between the use of EPIRBs (Emergency Position Indicating Radio Beacons) for one’s boat versus PLBs (Personal Locator Beacons) for one’s life jacket. • The campaign will also compare the benefits of beacons to other commonly used mariner’s communications devices such as VHF radios, GPS trackers and cellphones. savedbythebeacon.com #savedbythebeacon
- 5. • The campaign launched at Miami Boat Show February 17th 2015, co-hosted with NSBC Sustaining Member, ACR Electronics Inc. • The event included a live Search and Rescue Demo and Expert Panel Discussion with USCG, NOAA, FWC, and the NSBC. • In just two days, media efforts resulted in 12,619 Impressions and 167 Direct Engagements, resulting in a 27.8% engagement rate. Saved by the BeaconSaved by the Beacon savedbythebeacon.com #savedbythebeacon
- 6. Saved by theSaved by the BeaconBeacon CampaignCampaign National SafeNational Safe Boating CouncilBoating Council savedbythebeacon.com #savedbythebeacon
- 7. Saved by theSaved by the BeaconBeacon CampaignCampaign National SafeNational Safe Boating CouncilBoating Council savedbythebeacon.com #savedbythebeacon