Submit Search
Upload
nugg.ad - Toyota
•
0 likes
•
3,475 views
IAB Europe
Follow
An online video campaign increases awareness and purchase intent for Toyota’s hybrid cars.
Read less
Read more
Marketing
Report
Share
Report
Share
1 of 2
Download now
Download to read offline
Recommended
"Marketers be aware" of deceptive advertising, trade practices and consumer r...
"Marketers be aware" of deceptive advertising, trade practices and consumer r...
Maxwell Ranasinghe
233 666-1-pb
233 666-1-pb
jvcharles
Andrew Miller Natural Advertising Lawsuits
Andrew Miller Natural Advertising Lawsuits
Andrew Miller
2015 Deceptive Advertising Alert
2015 Deceptive Advertising Alert
Ori Lev
Illinois Complaint Against Financial Advisor Charged With Falsely Advertising...
Illinois Complaint Against Financial Advisor Charged With Falsely Advertising...
Advisors4Advisors
False Advertising Research Paper
False Advertising Research Paper
Deanna Nanni
Idp presentation on Consumer Behavior towards online shopping in Jamnagar city
Idp presentation on Consumer Behavior towards online shopping in Jamnagar city
Darshana Chauhan
Post purchase behavior of consumers towards hyundai products
Post purchase behavior of consumers towards hyundai products
Dr. Raghavendra GS
Recommended
"Marketers be aware" of deceptive advertising, trade practices and consumer r...
"Marketers be aware" of deceptive advertising, trade practices and consumer r...
Maxwell Ranasinghe
233 666-1-pb
233 666-1-pb
jvcharles
Andrew Miller Natural Advertising Lawsuits
Andrew Miller Natural Advertising Lawsuits
Andrew Miller
2015 Deceptive Advertising Alert
2015 Deceptive Advertising Alert
Ori Lev
Illinois Complaint Against Financial Advisor Charged With Falsely Advertising...
Illinois Complaint Against Financial Advisor Charged With Falsely Advertising...
Advisors4Advisors
False Advertising Research Paper
False Advertising Research Paper
Deanna Nanni
Idp presentation on Consumer Behavior towards online shopping in Jamnagar city
Idp presentation on Consumer Behavior towards online shopping in Jamnagar city
Darshana Chauhan
Post purchase behavior of consumers towards hyundai products
Post purchase behavior of consumers towards hyundai products
Dr. Raghavendra GS
IAB Europe Membership Brochure 2019
IAB Europe Membership Brochure 2019
IAB Europe
FWCE Cracking the Programmatic Conundrum White Paper
FWCE Cracking the Programmatic Conundrum White Paper
IAB Europe
IAB Europe Virtual Programmatic Day H2 2018 Slides
IAB Europe Virtual Programmatic Day H2 2018 Slides
IAB Europe
IAB Spain Digital Ad Spend 2017 Report
IAB Spain Digital Ad Spend 2017 Report
IAB Europe
AppNexus + Tomorrow TTH Case Study
AppNexus + Tomorrow TTH Case Study
IAB Europe
AppNexus + MiQ Case Study
AppNexus + MiQ Case Study
IAB Europe
AppNexus + Axel Springer Case Study
AppNexus + Axel Springer Case Study
IAB Europe
AppNexus + Schibsted Case study
AppNexus + Schibsted Case study
IAB Europe
IAB Europe Webinar Deck: Research Awards Winners - Consumer Behaviour and Med...
IAB Europe Webinar Deck: Research Awards Winners - Consumer Behaviour and Med...
IAB Europe
IAB Netherlands - Deloitte Programmatic Advertising 2018 Report
IAB Netherlands - Deloitte Programmatic Advertising 2018 Report
IAB Europe
IAB Europe Webinar Deck: Digital Brand Advertising and Measurement
IAB Europe Webinar Deck: Digital Brand Advertising and Measurement
IAB Europe
DOOH Presentation by OMD for DOOH and DA Webinar
DOOH Presentation by OMD for DOOH and DA Webinar
IAB Europe
IAB Europe GIG: Working Paper on Controller - Processor Criteria (reupload)
IAB Europe GIG: Working Paper on Controller - Processor Criteria (reupload)
IAB Europe
Interact 2018 - Advertising that works for everyone
Interact 2018 - Advertising that works for everyone
IAB Europe
Interact 2018 - Embracing an ever-changing future for digital advertising
Interact 2018 - Embracing an ever-changing future for digital advertising
IAB Europe
Interact 2018 - IAB Europe’s GDPR Transparency & Consent Framework
Interact 2018 - IAB Europe’s GDPR Transparency & Consent Framework
IAB Europe
Interact 2018 - GDPR for digital publishers, digital agencies and advertisers
Interact 2018 - GDPR for digital publishers, digital agencies and advertisers
IAB Europe
Interact 2018 - DOOH growth and barriers
Interact 2018 - DOOH growth and barriers
IAB Europe
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...
IAB Europe
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...
IAB Europe
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
PauleneNicoleLapira
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Piyush Kumar
More Related Content
More from IAB Europe
IAB Europe Membership Brochure 2019
IAB Europe Membership Brochure 2019
IAB Europe
FWCE Cracking the Programmatic Conundrum White Paper
FWCE Cracking the Programmatic Conundrum White Paper
IAB Europe
IAB Europe Virtual Programmatic Day H2 2018 Slides
IAB Europe Virtual Programmatic Day H2 2018 Slides
IAB Europe
IAB Spain Digital Ad Spend 2017 Report
IAB Spain Digital Ad Spend 2017 Report
IAB Europe
AppNexus + Tomorrow TTH Case Study
AppNexus + Tomorrow TTH Case Study
IAB Europe
AppNexus + MiQ Case Study
AppNexus + MiQ Case Study
IAB Europe
AppNexus + Axel Springer Case Study
AppNexus + Axel Springer Case Study
IAB Europe
AppNexus + Schibsted Case study
AppNexus + Schibsted Case study
IAB Europe
IAB Europe Webinar Deck: Research Awards Winners - Consumer Behaviour and Med...
IAB Europe Webinar Deck: Research Awards Winners - Consumer Behaviour and Med...
IAB Europe
IAB Netherlands - Deloitte Programmatic Advertising 2018 Report
IAB Netherlands - Deloitte Programmatic Advertising 2018 Report
IAB Europe
IAB Europe Webinar Deck: Digital Brand Advertising and Measurement
IAB Europe Webinar Deck: Digital Brand Advertising and Measurement
IAB Europe
DOOH Presentation by OMD for DOOH and DA Webinar
DOOH Presentation by OMD for DOOH and DA Webinar
IAB Europe
IAB Europe GIG: Working Paper on Controller - Processor Criteria (reupload)
IAB Europe GIG: Working Paper on Controller - Processor Criteria (reupload)
IAB Europe
Interact 2018 - Advertising that works for everyone
Interact 2018 - Advertising that works for everyone
IAB Europe
Interact 2018 - Embracing an ever-changing future for digital advertising
Interact 2018 - Embracing an ever-changing future for digital advertising
IAB Europe
Interact 2018 - IAB Europe’s GDPR Transparency & Consent Framework
Interact 2018 - IAB Europe’s GDPR Transparency & Consent Framework
IAB Europe
Interact 2018 - GDPR for digital publishers, digital agencies and advertisers
Interact 2018 - GDPR for digital publishers, digital agencies and advertisers
IAB Europe
Interact 2018 - DOOH growth and barriers
Interact 2018 - DOOH growth and barriers
IAB Europe
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...
IAB Europe
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...
IAB Europe
More from IAB Europe
(20)
IAB Europe Membership Brochure 2019
IAB Europe Membership Brochure 2019
FWCE Cracking the Programmatic Conundrum White Paper
FWCE Cracking the Programmatic Conundrum White Paper
IAB Europe Virtual Programmatic Day H2 2018 Slides
IAB Europe Virtual Programmatic Day H2 2018 Slides
IAB Spain Digital Ad Spend 2017 Report
IAB Spain Digital Ad Spend 2017 Report
AppNexus + Tomorrow TTH Case Study
AppNexus + Tomorrow TTH Case Study
AppNexus + MiQ Case Study
AppNexus + MiQ Case Study
AppNexus + Axel Springer Case Study
AppNexus + Axel Springer Case Study
AppNexus + Schibsted Case study
AppNexus + Schibsted Case study
IAB Europe Webinar Deck: Research Awards Winners - Consumer Behaviour and Med...
IAB Europe Webinar Deck: Research Awards Winners - Consumer Behaviour and Med...
IAB Netherlands - Deloitte Programmatic Advertising 2018 Report
IAB Netherlands - Deloitte Programmatic Advertising 2018 Report
IAB Europe Webinar Deck: Digital Brand Advertising and Measurement
IAB Europe Webinar Deck: Digital Brand Advertising and Measurement
DOOH Presentation by OMD for DOOH and DA Webinar
DOOH Presentation by OMD for DOOH and DA Webinar
IAB Europe GIG: Working Paper on Controller - Processor Criteria (reupload)
IAB Europe GIG: Working Paper on Controller - Processor Criteria (reupload)
Interact 2018 - Advertising that works for everyone
Interact 2018 - Advertising that works for everyone
Interact 2018 - Embracing an ever-changing future for digital advertising
Interact 2018 - Embracing an ever-changing future for digital advertising
Interact 2018 - IAB Europe’s GDPR Transparency & Consent Framework
Interact 2018 - IAB Europe’s GDPR Transparency & Consent Framework
Interact 2018 - GDPR for digital publishers, digital agencies and advertisers
Interact 2018 - GDPR for digital publishers, digital agencies and advertisers
Interact 2018 - DOOH growth and barriers
Interact 2018 - DOOH growth and barriers
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...
Interact 2018 - Creativity & Interactivity: the perfect match to win user’s ...
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...
Interact 2018 - Quo vadis Italy? The concentration of online time spent and t...
Recently uploaded
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
PauleneNicoleLapira
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Piyush Kumar
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
pratheeshraj987
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
My Heart Throw Pillow
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap - Digital - membership area
jaynee G
Meta unveils enhanced gen-AI tools catering tomarketers.pdf
Meta unveils enhanced gen-AI tools catering tomarketers.pdf
Great India Shop Fest
Iranian Strikes on Israel Assessing the Impact and Implications.pptx
Iranian Strikes on Israel Assessing the Impact and Implications.pptx
elizabethella096
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdf
ishikajaiswal116
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
RicaAbellanosa
The Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptx
elizabethella096
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
Social Samosa
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintAction
Victoria Gaitskell
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
mikehavy0
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
Surya Prasath
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
MROC Japan
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
Karina Perez
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
ahmedjiabur940
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
IngridSelk
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
Mathuraa
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
23397013
Recently uploaded
(20)
SP Search Term Data Optimization Template.pdf
SP Search Term Data Optimization Template.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
HOW TO HANDLE SALES OBJECTIONS | SELLING AND NEGOTIATION
Discover Ardency Elite: Elevate Your Lifestyle
Discover Ardency Elite: Elevate Your Lifestyle
Crypto Quantum Leap - Digital - membership area
Crypto Quantum Leap - Digital - membership area
Meta unveils enhanced gen-AI tools catering tomarketers.pdf
Meta unveils enhanced gen-AI tools catering tomarketers.pdf
Iranian Strikes on Israel Assessing the Impact and Implications.pptx
Iranian Strikes on Israel Assessing the Impact and Implications.pptx
The Impact Of Social Media Advertising.pdf
The Impact Of Social Media Advertising.pdf
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
INCOME TAXATION- CHAPTER 13-A ADDITIONAL CLAIMABLE COMPENSATION EXPENSE
The Essence of Mothers Celebrating the Heart of the Family.pptx
The Essence of Mothers Celebrating the Heart of the Family.pptx
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
TAM_AdEx-Cross_Media_Report-Banking_Finance_Investment_(BFSI)_2023.pdf
Killer Packaging__Published in PrintAction
Killer Packaging__Published in PrintAction
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
Abortion Clinic in Alberton +27791653574 WhatsApp Abortion Clinic Services in...
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Resumé Karina Perez | Digital Strategist
Resumé Karina Perez | Digital Strategist
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Top Abortion Clinic in Muscat +918761049707!!!!!!!!!!! Get Cytotec kit availa...
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
Personal Brand Exploration Selk_Ingrid_DMBS_PB1_2024-01.pptx
How consumers use technology and the impacts on their lives
How consumers use technology and the impacts on their lives
SALES-PITCH-an-introduction-to-sales.pptx
SALES-PITCH-an-introduction-to-sales.pptx
nugg.ad - Toyota
1.
To increase brand
awareness for the newly launched, extended hybrid car range of Toyota, Zenith Optimedia ran two targeted video campaigns within the premium network of TF1 Publicité. The first campaign addressed users with high income planning to buy a car. The second one targeted high income LOHAS*. The two targeted campaigns, compared to a non-targeted flight, were an overall success: +39% more awareness among car buyers and +48% more purchase intent among LOHAS. THE CAMPAIGN Based on Zenith Optimedia’s recom- mendation, a video campaign for two different audiences was run at the same time – both chosen from the 80 nugg.ad targeting segments. One part of the video-only campaign was delivered to LOHAS, aged 25-64 with high incomes and the other one to car buyers, aged 25-64 with high incomes. Pre-roll, mid-roll and post-roll spots were displayed for 4 weeks, totalling more than 2 mio. ad impressions. MEASUREMENT To measure the brand impact and to evaluate the effectiveness of nugg.ad’s targeting,nugg.adBrandEngagement Measurement was deployed among two different kinds of users - those with targeted campaign contact and those without targeted campaign contact. The non-targeted flight was run as a RON campaign within the TF1 network. Toyota’s hybrids on the road to success with TF1, Zenith & nugg.ad Video campaign increases awareness & purchase intent for Toyota’s hybrid cars © 2014 by nugg.ad AG | predictive behavioral targeting Rotherstrasse 16 | 10245 Berlin nugg.ad is a company of Deutsche Post DHL RESULT The evaluation showed, that nugg.ad targeting was the ideal basis to significantly improve awareness, affinity and purchase intent in both target groups: Among affluent car buyers, awareness was increased by +39% and affinity by +33%, compared to the flight without targeting. Among LOHAS with high incomes, purchase intention was raised by +48% and affinity by +38% in comparison to the non-targeted flight. * Users who belong to the target group typology “Lifestyle of Health and Sustainability” BRAND AWARENESS BRAND AFFINITY PURCHASE INTENTION WITHOUT TARGETING CAR BUYERS LOHAS 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50% 33% 46% 42% 21% 28% 29% 21% 27% 31%
2.
© 2014 by
nugg.ad AG | predictive behavioral targeting Rotherstrasse 16 | 10245 Berlin Contact: +49 30 29 38 1999-0 | consulting@nugg.ad More compelling case studies at www.nugg.ad CONCLUSION Addressing two relevant target groups based on TF1 premium video inven- tory was thereby the ideal setup to substantially optimise all branding KPIs. In addition, the Brand Engage- ment measurement was an easy way for Zenith and Toyota to measure the real brand impact & targeting effect among the audience and to gain further insights about both target groups. nugg.ad is a company of Deutsche Post DHL WITH nugg.ad TARGETING +39% +27% +33% +38% +28% +48% CONTROL GROUP WITHOUT TARGETING X X nugg.ad Predictive Behavioral Targeting nugg.ad Brand Engagement Measurement X X Premium video formats (pre-roll, mid-roll, post-roll) 4 weeks, 2 mio. AIs in the TF1 premium network X X Increase brand awareness in two target groups BRAND AWARENESS TARGET GROUP A) CAR BUYERS high income, aged 25-64 TARGET GROUP B) LOHAS high income, aged 25-64 BRAND AWARENESS nugg.ad PRODUCTS BRAND AFFINITY BRAND AFFINITY CAMPAIGN PURCHASE INTENTION PURCHASE INTENTION CAMPAIGN GOAL
Download now