Presented by Group – 4 Aftab Ali Harsh Melwani Japjeev Singh Khevna Dagli Prithveeraj Whabi Sana Khan Vishal Vyas Zain Khan
INTRODUCTION Television is commercially available since the late 1920s. The television set has become common-place in homes, businesses and institutions. Television employed a combination of optical, mechanical and electronic technologies to capture, transmit and display a visual image. Telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound.
Reputed Company.Is an industrial multinational companybased in India.
South Korean Company.Top spot in terms of the number ofTV’s sold.Has started to introduced internet tv
Japanese Multi-National.Leading manufacturers of electronics.
1st largest electronic company.World 2nd largest manufacturer.Introduced 1st internet TV.
Was created by Matsushita in 1955in American Region.The element “PAN” means all &“SONIC” means sound.
Market StrategiesSony: “Make believe” “Television Redefined”Panasonic: “Ideas for life” “Only Vierra Makes It Real”Samsung: “Next Is What ?” “Smart TV”Videocon: “Imagine” “The Indian Multinational” LG: “Life’s Good (With LG)”
Market Share Of Individual Firm’s In Television Industry Sony, 22 Panasonic, 1.5 VideoconPhilips Electronics Industries, 36.02 India, 2.32 Onida, 5.3 Samsung India Electronics, 15.86 LG Electronics, 18.38
Facts on growth of TV Industry2006 2007 2008 2009 2010 201 1
Segment StructureThe color television market in India is divided into 6 segments: LED Ranging from 42 to 56 inches Consumes less power than LCD televisions of the same size Price ranging from Rs 50,000-4,00,000 Luxury nature
LCD Sizes from 15 to 55 inches. Lower costs and varied sizes. Price ranging from Rs.15,000 - 1,25,000
Ultra slim Compact CRT 20% slimmer than conventional. Price ranging from Rs.7,000 - 15,000
Flat Budget TV Conventional with feel of elegancy due to flat screen Price ranging from Rs.6,000-10,000
Conventional Normal TV Price ranging from Rs.5,000-8000 Inferior Price band
3D Television 3 dimensional televisionPrice ranging 1,00,000 - 6,00,000Included ethernet, usb, bluetooth andwifi.
Objectives of Television Industry• Profit making• Maximum Sales• Innovation• Customer satisfaction• Corporate image
CHALLENGES Fragmentation of Capacity - not able to achieveeconomies of scale Logistics Market Penetration Affordable /Competitive PricingAfter Sale Service & Customer Satisfaction
Action Points for Industry growth Need to be more quality conscious Need to improve After Sales Services Need to Build economies of Scale Explore exports as a viable option. More emphasis to develop Rural Market.