Television Industry.

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Television Industry.

  1. 1. Presented by Group – 4 Aftab Ali Harsh Melwani Japjeev Singh Khevna Dagli Prithveeraj Whabi Sana Khan Vishal Vyas Zain Khan
  2. 2. INTRODUCTION Television is commercially available since the late 1920s. The television set has become common-place in homes, businesses and institutions. Television employed a combination of optical, mechanical and electronic technologies to capture, transmit and display a visual image. Telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound.
  3. 3. First Primitive television
  4. 4. Indian TV history1920
  5. 5. Indian TV history1980
  6. 6. Indian TV history2000
  7. 7. Indian TV history2005
  8. 8. Popular brands
  9. 9. Reputed Company.Is an industrial multinational companybased in India.
  10. 10. South Korean Company.Top spot in terms of the number ofTV’s sold.Has started to introduced internet tv
  11. 11. Japanese Multi-National.Leading manufacturers of electronics.
  12. 12.  1st largest electronic company.World 2nd largest manufacturer.Introduced 1st internet TV.
  13. 13. Was created by Matsushita in 1955in American Region.The element “PAN” means all &“SONIC” means sound.
  14. 14. Market StrategiesSony: “Make believe” “Television Redefined”Panasonic: “Ideas for life” “Only Vierra Makes It Real”Samsung: “Next Is What ?” “Smart TV”Videocon: “Imagine” “The Indian Multinational” LG: “Life’s Good (With LG)”
  15. 15. Market Share Of Individual Firm’s In Television Industry Sony, 22 Panasonic, 1.5 VideoconPhilips Electronics Industries, 36.02 India, 2.32 Onida, 5.3 Samsung India Electronics, 15.86 LG Electronics, 18.38
  16. 16. Facts on growth of TV Industry2006 2007 2008 2009 2010 201 1
  17. 17. Segment StructureThe color television market in India is divided into 6 segments: LED Ranging from 42 to 56 inches Consumes less power than LCD televisions of the same size Price ranging from Rs 50,000-4,00,000 Luxury nature
  18. 18.  LCD Sizes from 15 to 55 inches. Lower costs and varied sizes. Price ranging from Rs.15,000 - 1,25,000
  19. 19.  Ultra slim Compact CRT 20% slimmer than conventional. Price ranging from Rs.7,000 - 15,000
  20. 20.  Flat Budget TV Conventional with feel of elegancy due to flat screen Price ranging from Rs.6,000-10,000
  21. 21.  Conventional Normal TV Price ranging from Rs.5,000-8000 Inferior Price band
  22. 22.  3D Television 3 dimensional televisionPrice ranging 1,00,000 - 6,00,000Included ethernet, usb, bluetooth andwifi.
  23. 23. magic mirror glass TV Smart Television
  24. 24. IP Television 3D Television
  25. 25. Touch Screen Television Finger Thin Television
  26. 26. Water-Proof Television Kitchen Television
  27. 27. Objectives of Television Industry• Profit making• Maximum Sales• Innovation• Customer satisfaction• Corporate image
  28. 28. CHALLENGES Fragmentation of Capacity - not able to achieveeconomies of scale Logistics Market Penetration Affordable /Competitive PricingAfter Sale Service & Customer Satisfaction
  29. 29. Action Points for Industry growth Need to be more quality conscious Need to improve After Sales Services Need to Build economies of Scale Explore exports as a viable option. More emphasis to develop Rural Market.
  30. 30. Thank You.

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