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Socialization of Search

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HubSpot
HubSpot

SEO and Social Media Marketing Collide into One Discipline. Both are required to be successful at one.

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When Two Worlds Collide: The Socialization of Search The Impact on Marketers of the Twitter-Google-Bing-Facebook Deals October 2009 Peter Caputa IV Partner Program Manager Twitter: @pc4media pcaputa@hubspot.com
Timeline of Social Networking Sites Source: http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
Social Media Experiments Prove Efficacy of the Social Web. Fail as Businesses. Pre - 2004 (Ryze/FriendsterEra + Algorithmic Search Leverages the Hyperlink)
Social Media + Content = Winning Combination 2003- 2004 (MySpace Era + Google Dominance Dominates Search)
Social Media Help Promotes Content & Leads to Inbound Links 2004 – 2009 (Youtube, Flickr, Facebook, Twitter. Google Still Dominates)
Google & Bing Promote & Integrate Twitter & Facebook Mid- 2009 (Real Time & Social Search Change SERPs. ) (Search Engines Drive Adoption of Social Media. )
Marketers Must Crank 3 Wheels to Drive SEO Results Inbound Links
Marketers Should Kick Their Strategy into High Gear Free Marketing Webinars: http://www.hubspot.com/marketing-webinars Free Marketing Kits: http://www.hubspot.com/marketing-kits/ Free Customized Website and Social Media Analysis for You: http://www.hubspot.com/marketing-tools/

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Socialization of Search

  • 1. When Two Worlds Collide: The Socialization of Search The Impact on Marketers of the Twitter-Google-Bing-Facebook Deals October 2009 Peter Caputa IV Partner Program Manager Twitter: @pc4media pcaputa@hubspot.com
  • 2. Timeline of Social Networking Sites Source: http://jcmc.indiana.edu/vol13/issue1/boyd.ellison.html
  • 3. Social Media Experiments Prove Efficacy of the Social Web. Fail as Businesses. Pre - 2004 (Ryze/FriendsterEra + Algorithmic Search Leverages the Hyperlink)
  • 4. Social Media + Content = Winning Combination 2003- 2004 (MySpace Era + Google Dominance Dominates Search)
  • 5. Social Media Help Promotes Content & Leads to Inbound Links 2004 – 2009 (Youtube, Flickr, Facebook, Twitter. Google Still Dominates)
  • 6. Google & Bing Promote & Integrate Twitter & Facebook Mid- 2009 (Real Time & Social Search Change SERPs. ) (Search Engines Drive Adoption of Social Media. )
  • 7. Marketers Must Crank 3 Wheels to Drive SEO Results Inbound Links
  • 8. Marketers Should Kick Their Strategy into High Gear Free Marketing Webinars: http://www.hubspot.com/marketing-webinars Free Marketing Kits: http://www.hubspot.com/marketing-kits/ Free Customized Website and Social Media Analysis for You: http://www.hubspot.com/marketing-tools/