The document discusses research on social media usage and content sharing on Facebook. It provides data on factors that influence user engagement such as the day of the week, time of day, post type, sentiment, and language used. The takeaways emphasize facilitating existing relationships, knowing your audience, emphasizing social proof, using simple language, and focusing on entertainment and positivity to boost sharing and engagement on Facebook.
3. #FBSci
“We’re on the cusp of a new way of
doing social science. Our
predecessors could only dream of
the kind of data we now have.”
-Nicholas Christakis