Two years ago DMA Solutions could build a social network following in a flash and create beautiful websites in a heartbeat, yet they were at a crossroads. They were an established agency but facing marginal revenue growth, stagnation in service offerings and a lack of measurement capabilities. They knew something needed to change. Enter inbound marketing. After adopting Hubspot and practicing inbound marketing, they made the shift to become more effective and successful marketers. In this session DMA Solutions will share their story about their accelerated path to reaching Gold within a year and their plans for future success. As an agency focused on the niche fresh fruit & vegetable industry, DMA’s FRESH and unique perspective will offer actionable advice to other agencies looking to create measurable results for their own business.

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Stagnate to Stunning
Why We Adopted Inbound & HowWe Reinvented Our Agency
Dan’l Mackey Almy
President & CEO, DMA Solutions, Inc.
@WhyNotFresh

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“The internet is going to change marketing before it changes almost anything else, and old marketing will die in its path.”
—Seth Godin,
Permission Marketing

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10
YEARS
AGO

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10
YEARS
AGO

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10
YEARS
AGO

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10
YEARS
AGO

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10
YEARS
AGO

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10
YEARS
AGO

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FAST
FOOD
had
this

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AND
this

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PROCESSED
FOOD
had
this

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AND
this

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AND
let’s not forget about
this

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Problem…

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But there was a hero being born.

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Game changer.

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Game changer.
Game changer.

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10
YEARS
AGO

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Per capita consumption of fresh fruit in the U.S.

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—Seth Godin,
The Purple Cow (2003)
“Imagine how cool Pop Tarts would be if the brand manager was the sort of person who ate them for dinner.”

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Our services
Brand Development
Website/Blog Creation
Creative Design & Ideation
Copywriting & Content Creation
Social Media Management
Inbound Marketing Services
Advertising Design & Management
Tradeshows & Events
Public Relations
GOALS
MARKETING
CREATIVE
DESIGN
PUBLIC
RELATIONS
RESULTS

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Stable. Stagnant. Stunning.

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Stable: Years 1 –6

We were growing

Healthy number of clients seeking our services

Digital was the primary source of new business

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Stagnant: Years 7 –8:

Growth with current clients plateaued

New business leads thinned

Internal growth continued, with no plan

Reached “Conscious Crossroads”

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What changed, and how did we transform?

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Approach
–
Helpful (Inbound)
–
Measurable (HubSpot)
People
–
Right Fit
–
Right Number

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Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
DMA Revenue Results 2010-2014

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DMA Case Study
HubSpot
2x
Increase in
Inbound
Client Base
after 1stYear
40%
Increase
in Revenue
in 1stYear
2x
Increase
in Online Traffic
in 2 Years

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"The goal is to out-think, rather than outspend, the competition."
—Paul Roetzer,
The Marketing Performance Blueprint

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1.
Grow business with current clients.

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1.
Grow business with current clients.
2.
Attract new clients while you sleep.

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1.
Grow business with current clients
2.
Attract new clients while you sleep
3.
Repeat.

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SMART GOALS:

Grow client’s qualified databases to 500M in 2015

AchievePlatinumstatus in 2015

Double the size of our agency by EOY 2016

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INTERNAL STRATEGIES:

Develop Management Team

Diversify agency

Form Partnerships

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EXTERNAL STRATEGIES:

Elevate client’s brands

Encourage & Motivate industry

Inspire consumers

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OUR
FUTURE
SUCCESS

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THANK YOU!

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Dan’lMackey Almy