25. The average attention span in 2013:
8 seconds
The average attention span in 2000:
12 seconds
The average attention span
of a goldfish:
9 seconds
http://www.statisticbrain.com/attention-span-statistics/
28. Use technology to amplify other
voices.
People on the front lines of your work
Fans who will champion your work
People with credibility and authority
who can attest to the quality your work
35. 5 Donation Page Musts
1. Feature one clear call to action that emphasizes
why your mission is critical.
2. Connect the donor to your cause with a
compelling photo, plus your branding and
message.
3. Offer well-positioned recurring gift options.
4. Keep your form short and uncluttered – the
more fields to fill out, the higher the abandon
rate.
5. Include social proof like testimonials, tickers or
ratings.
42. 5 Ways to Instantly Improve
Your Nonprofit Home Page
1. Feature an emotionally-engaging image.
2. Include a 2-second statement that instantly
conveys who you are and what you do.
3. Provide clear, intuitive navigation.
4. Feature a big, bold donate button.
5. Offer an easy way to engage people whose
interest has been captured (like an email
signup).
45. Technology enables people’s most trusted sources those perceived as their peers - to be the most
influential and amplified messengers.
We are no longer the messengers in chief.
48. Being Socially Smart
Set up a listening station
Maintain a consistent brand and voice
Share more than you ask
Use social media as a testing lab
Empower your champions by giving
them the right tools and content
54. How do you start?
Take inventory of how accessible your nonprofit is
via mobile.
Learn how many of your visitors arrive via mobile.
Recognize the opportunity (the chance to reach
people more immediately) and the constraint
(mobile experiences need to be simple and easy).
Optimize for easy giving and pledging.