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13 Spooky Stats to Scare Your Boss Into Better Marketing
Download the presentation + a printable 1-pager with all 13 spooky stats + a few extra "treats" not contained in this version: http://hub.am/1gcYwvQ Read the blog post for more info: http://bit.ly/1aJKQo4 ---ABOUT--- Sometimes it just isn’t easy to convince your boss it’s time to toss a few ineffective marketing tactics in the trash. When you know deep down you’d see better results if you could only focus your team’s efforts on less interruptive marketing methods -- but your boss (or colleagues) just won’t budge -- you could use a few handy stats to support your cause. That’s why for Halloween, we give you the gift of marketing wisdom in the form of 13 spooky stats and a handful of additional resources to help convince your boss there’s a better way to do marketing. Download the presentation + a printable 1-pager with all 13 spooky stats + a few extra "treats" not contained in this version: http://hub.am/1gcYwvQ
13 Spooky Stats to Scare Your Boss Into Better Marketing
- 1. 13 Spooky stats TOSCARE YOUR BOSS INTO BETTER MARKETING.
- 2. Trying to convinceyour boss it’s time to nix some lousy marketing tactics?
- 3. Hey, that’s scarySTUFF!
- 4. Maybe having afew handy stats would help, eh? %
- 5. Let’s get startedwith some stats that will help you convince your boss that traditional, interruptive advertising is not nearly as effective as it once was. Cool?
- 7.
- 8. That’s a grotesquevolume of only one type of advertising!
- 9. Hey, you knowwhat they say about too much clutter?
- 10. Well, this guy says: “Awealth of information creates a poverty of attention.” - Herbert Simon Social Scientist, Professor, Founding Father of Attention Economics
- 11. That means consumersget really good at Tuning OUT ads.
- 12.
- 13. 2 In 1998, theaverage consumer saw or heard 1 million marketing messages – almost 3,000 per day. Source: Fast Company
- 14. 2 In 1998, theaverage consumer saw or heard 1 million marketing messages – almost 3,000 per day. That was 15 years ago – before smartphones, Facebook, Twitter, Instagram, LinkedIn ... Learn More
- 15. Even if theperfect prospect sees your ad, it doesn’t mean the message will Stick.
- 16. 3 63% of consumersneed to hear company claims 3-5x before they actually believe it. Source: Edelman Trust Barometer, 2012
- 17. So, even ifthe perfect prospect hears your message from another person, it doesn’t mean the message will Stick.
- 18. 4 In fact, ahigh-impact recommendation from a trusted friend conveying a relevant message is up to 50x more likely to trigger a purchase than a recommendation from a stranger. Source: McKinsey Quarterly
- 19. So, we knowword-of-mouth is most effective when relevant, trustworthy, and personalized …
- 20.
- 21. Every website onPlanet Internet! Learn More
- 22. 5 Nearly 3/4 (73%)of online consumers get frustrated with websites when content (e.g. offers, ads, promotions) appears that has nothing to do with their interests. Ã Source: Janrain & Harris Interactive
- 23. 6 Did you alsoknow that personalized emails improve clickthrough rates by 14% and conversion rates by 10%? Yup. Source: Aberdeen
- 24. Your existing andfuture customers want and need a little TLC. A little Context. Learn More
- 25. 7 So much sothat 62% of adults under 34 are ACTUALLY willing to share their location for more relevant content.
- 26. As Tom Fishburne says: “The bestmarketing doesn’t feel like marketing.” - Tom Fishburne CEO of Marketoon Studios
- 27. 8 In-house marketers who dopersonalize their web experiences, and are able to quantify the improvement, see a 19% uplift in sales on average. Source: Monetate & eConsultancy
- 28. Can I geta BOO-Yah? (Heh.)
- 29. ‘Cause THAT’S something your bosscan get behind!
- 30. It’s not justwebsites that need a personal touch, though.
- 31. We have thesemini-computer companions in our pockets, too.
- 32. We’re gobblin’ upmore media from our mobile phones and tablets more and more of the time.
- 33. We’re gobblin’ upmore media from our mobile phones and tablets more and more of the time. Bonus Stat: More than 1 in 3 minutes spent consuming media happens on Source: comScore mobile!
- 34. However, devices playdifferent roles throughout the day. The smartphone is a constant companion, the desktop dominates during working hours, and the tablet is more popular in the evenings.
- 35. 9 There are people on theplanet. 6.8 billion of them own a cell phone. 5.1 billion Only 4.2 billion own a toothbrush. Source: Mobile Marketing Association of Asia
- 36. 10 Mobile devices nowaccount for over 13% of web traffic. Source: comScore
- 37. 11 of U.S. smartphone owners use theirphone for shopping activities while in a brick-andmortar store. 52.4% Source: comScore
- 38. 12 E-commerce, aided bymobile, is growing at 4x the rate of traditional retail, and now accounts for 1 out of every 10 retail dollars. Source: comScore
- 39.
- 40. See? Mobile iscentral to how consumers consume content.
- 41. See? Mobile iscentral to how consumers consume content. Is your website responsive? Do you deliver generic content or smart content? Learn More
- 42. Smart marketers arethinking about how to deliver the right content at the right time on the right device.
- 43. So, the nexttime your boss wants to spend a gob o’ money on interruptive marketing methods, you should say …
- 44.
- 45. Are you Kiddin’ me? Justkidding. Don’t say that.
- 46. Instead, swoop inwith these stats and suggest investing in ongoing content creation that actually makes the lives of your customers better in some way.
- 47.
- 48. Want a freecopy of this presentation + a printable stat sheet? http://hub.am/1gcYwvQ
- 49. Want to learnmore about smart marketing? Subscribe to the HubSpot Blog Check Out Our Free Resources
- 50.
- 51. What is ? All-in-one inboundmarketing software. Get a Demo Video Overview