Christine E. Dura, M.Ed. Review Of Career Achievements

Christine E. Dura, M.Ed.
Career Overview
Upon graduation from University of Wisconsin – Madison, Dura began her career in recruitment in
higher education with IPD/Apollo Group. Consistently exceeding expectations, Dura was rewarded for
her efforts through multiple recognitions and promotions.
Post IPD, Dura relocated to Phoenix, AZ in 1998 and was hired as Vice President of Sales and Marketing
for a small Marketing firm. Within six months, she increased sales by well over 300%. She was promoted
to Vice President within one year and to President within two. In 1999, she made the decision to re-brand
to UbiQ Group and refocus the company to capitalize on the technology boom by developing and
implementing a residual income strategy to elevate the company beyond project based revenues.
As President/Owner/Founder of UbiQ Group, Dura was instrumental in transforming the business into
a premier provider of Internet-based One to One Marketing and communications. One to one marketing
is the next generation of personalized and direct marketing. UbiQ Group worked with clients of all sizes
including University of Phoenix Online, Motorola, American Heart Association, BMW, America West, On
Semiconductor, Legacy Marketing Group and more. The company grew from a company of five
employees to over 75 at its peak and revenues exceeded over $3 Million annually.
Under the UbiQ Group umbrella, Dura also founded Celerit: an incubation company for web-based
businesses which would help start-up companies to overcome business growth hurdles and increase their
chances of success by providing support for every stage of the innovation process, from concept to
product launch, helping companies acquire important business skills along the way. Services included,
but were not limited to: mentoring and coaching; business development services; incubation with value-
added services; reducing risk in the innovation and investment processes; and assistance in sourcing
capital.
In February, 2002, Christine sold her interest to her partners and founded a consulting business, Dura
Consulting, LLC (DC). The concept behind DC was created from her desire to produce measurable
revenue generating results for clients. Attached are just a few examples of Dura’s professional
achievements.

8520 East San Jacinto Drive  Scottsdale, AZ 85258  602.692.3872  Christine@DuraConsulting.com
Areas of Expertise
Franchise and Business Start-ups Online/Offline Lead Generation
UFDD Documents and Registrations Unit and Master Franchise Development
Master and Unit Franchisee Training Franchise Broker Relations Expert
National Franchise Expansion Master and Franchise Owner
Strategic Planning and Execution E-Business/Internet Technologies
Operations and Sales Manuals Sales Team Leadership and Development
Sample Client List
University of Phoenix Online On Semiconductor
BMW DeVry University
Motorola 24-Hour Fitness
America West Airlines Herbalife
Legacy Marketing Group KOA Kampgrounds
American Heart Association Massage Heights Franchise
Professional History
Dura Consulting, LLC, Founder and Principal 2002 to Present
 See attached Sample Client List and related achievements.
UbiQ Group, Founder and Principal 1998 to 2002
 Leading edge engagements; clients ranging from Global Fortune 100 Companies to start-ups.
 Grew company from five employees to 75 and revenues exceeded over $3 Million annually.
 Secured investment of $8M to pioneer, build and promote a revolutionary new one-to-one
marketing e-commerce business model that enables personalized communications via print, web,
video and email resulting in explosive client revenue growth.
Apollo Group - Institute for Professional Development, Marketing Manager 1996 to 1998
 Earned National Outstanding Performance Award in March, 1998 for ability to lead sales team.
 Led team to unprecedented increase enrollment by over 200% within one year.
 Initiated and maintained exclusive training contracts resulting in 20% of total annual revenues.
 Responsible for new start-up of Stamford, CT Learning Center and launching 7 auxiliary sites.
Apollo Group - Institute for Professional Development, Marketing Representative 1991 to 1996
 Transferred on merit from WI to GA in March 1993 to assist with start up of new IPD facility.
 Personally responsible for 40% of new enrollments out of five total Representatives in 1996.
 Earned Peak Performer Award in 1995 and Peak of the Peak Performer Award in 1996.
 Promoted to Marketing Manager and transferred to CT for proven abilities to lead team.
Education
Master of Science in Adult Education Bachelor in Arts
Training and Development Psychology and Sociology
University of Georgia University of Wisconsin - Madison
4.0 GPA – Summa Cum Laud 3.7 GPA

SAMPLE Client List and Related Achievements
Massage Heights Franchise
Personal Area/Regional Developer and Unit Sales: 24 (80% Area/Regional Developer Licenses)
Staff Unit Sales: 10
TOTAL UNIT SALES: 34
 Contracted to develop and implement all facets of national launch via Master Development
licensing model for a start-up, regional-based concept. In less than three years, Franchisor grew
from a handful of open units in south Texas to a formidable leader in franchising industry with
73 operating units in 24 states and in Canada and dozens more in development. Franchise
ranked number 11 in Franchise Times Fast 55 in April, 2010. “We would never be where we are
today if not for Christine.” commented COO and Founder.
 Within three years 30% of available inventory in the US awarded to Regional/Area Developer
resulting in over 600 units in development and $4.4M in franchise sales revenues.
 Manage administration, planning and execution of all Franchise related collateral materials,
including Sales folders, web site, sales letter, brochures, Discovery Day staging and presentation
materials, Broker Presentations, Trade Show materials, etc. Engineered and positioned brand
strategy to focus on probable franchise buyers.
 Develop and implement National Broker Relations Program including but not limited to securing
national contracts with the Big Four Franchise Brokerage Firms: FranChoice, FranNet, TES, and
BAI, numerous national and regional Franchise/Business Brokerage firms resulting in over 4,000
Franchise and Business Broker partners nationwide; establishing and maintaining secured Broker
Web Site and Hotline. Broker referrals now account for 70% of all Franchise sales nationwide.
 Develop and implement National Developer Training Program. Learning outcomes included all
aspects of Franchise Development best practices: Lead Generation, Broker Relations, Disclosures
and Compliance, using technology automate prospect and broker activities, the franchise
recruitment processes and procedures. Implementation included developing Developer Training
Manual, facilitating classroom training, weekly training calls, and providing on-demand support.
 Implemented a web based franchise sales CRM (eMaximation) to monitor and measure various
advertising portals to maximize advertising ROI and prevent ineffective spending.
 Maintain oversight on FDD preparation, review and approval in addition to monitoring
departmental compliance to the FTC rules and regulations. Interviewed and guided prospective
buyers and investors through due diligence process, ensuring practices were in compliance with
the FTC regulations.
 Featured Franchise Development Expert and Speaker at Multi-Unit Franchising Conference in
2008.

Franchise Growth Systems
Total New Contracts Secured: 7
 Recruited as Field Development Advisor and was immediately awarded one of top three markets
in the US along with two additional third tier markets.
 Upon my personal recommendation to enhance inventory to increase overall company profits,
was asked to develop and fill new position of Chief Concept Officer to oversee new Franchise
contract negotiations.
 Identified ideal vertical markets and viable franchise partners, conducted extensive research and
interviews to assess salability of Franchise Units and/or Master Franchises, negotiated long term
contracts to secure FGS as exclusive outsourced sales force.
 Within 6 months, secured 7 new contracts and cleared unproductive inventory. Negotiated
contracts averaged 20% commission rate increase, 25% increase to monthly administrative fees,
and up to 10% potential earned ownership of Franchise Company for FGS.
 Created additional profit center by providing referrals to subsidiary company, Franchise Launch,
to provide contract services to Franchisors desiring offering Master Franchise licenses resulting in
over $250,000 in consulting revenues within six months.
TaxBack Business Opportunity
Personal Unit Sales: 137
 Increased average monthly unit sales from 2 to 20 units, a 1000% growth increase within first 3
months and sustained this production for over a two year period.
 Increased annual revenues from $192,000 to $3.6M within two years.
 Organize, direct departmental staff roles and responsibilities for in house sales directors.
Launched telemarketing firm of part-time single mothers to qualify leads and set appointments
for sales executives.

The Glove Lady Franchise
Personal Unit Sales: 13
 Developed and implemented franchise development strategies, processes and procedures for
start-up franchise including but not limited to developed and implemented lead generation
program and National Broker Relations Program, franchise sales process from pre-qualification
to close, and staging of Discovery Day process.
 Increased average monthly unit sales from 0 to 4 units, a 400% growth increase within 60 days
and sustained this production for six month term of contract. Twenty five total units sold in six
months, 13 of which were personal sales.
 Captured $363,000 in franchise sales revenues in six month contract term.
HealthSource Franchise
Total Unit Sales: 11
 Owner of Master Franchise licenses for Arizona, Orange County and San Diego.
 Placed 11 Franchise units within first 18 months within owned Regions.
 Sold interest back to Franchisor who decided to move away from Master Development at my
recommendation due to intrinsic complexities of health care franchise.
CFOToday Franchise
Personal Area Developer Sales: 5
Unit Development Results: 103
 Maintained oversight of all franchise and sales operations in the US and Canada. Held full
responsibility for all facets of the franchise sales program from qualifying to closings.
 Recruited specifically to help turn around stagnant franchise sales growth for an established
franchise program. Developed and implemented national Area Developer Program, awarded
five area resulting in over 100 units in development and over $1M in revenues from Franchise
sales within 18 months.
 Developed and implemented national training programs for Sales Reps nationwide. Designed
and facilitated national weekly training teleconferences for Franchisees and their sales teams.
 Charged with facilitating the National Annual Event for Franchisees and facilitating workshop of
disgruntled Franchisees to gain agreement on amicable go forward plan.

Herbalife Network Marketing
 Contracted to develop, implement and manage an Internet Distribution and Channel Marketing
Strategy Program for Herbalife in America. Charged with Lead acquisition, distribution, and
management of the program. Implemented a proven, replicatable system for the million dollar
producer right down to the hundred dollars a month producer.
 Organize and facilitate a weekly teleconference with the Leaders of the organization and their
down line to assess progress, evaluate performance based on statistics and coach and train Sales
Reps to convert Internet Leads. Maintain motivation through facilitation of weekly
teleconferences, conducting one on one consults to address immediate problems and concerns
and simply provide a resource for daily motivation.
 Disburse mass communications and training nationwide to ensure the team maintains a sense of
cohesion in working toward a common goal: Lead Conversions.
 Increased Lead conversions by over 25%.
MyNutraLife Network Marketing
 Contracted to develop and implement all aspects of business start up including: developing the
brand, collateral materials, web site, marketing and selling systems, lead acquisition and
management systems.
 Within six months, company was profitable and maintained 20% monthly growth.

Christine E. Dura, M.Ed. Review Of Career Achievements

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