The document provides an overview of the layout and design elements of magazine pages featuring articles about U2 and Lana Del Rey. For both spreads, the main image takes up most of the page and draws the reader's eye. Text is used to provide context and information about the featured artist. Design principles are discussed, such as placement of images, text, and logos according to the Gutenberg scheme. The style and formatting is consistent with the magazine's house style.

1. u
Main Image – In the mainimage of thispage there isa large image of U2 where Bono(the mainface of U2 is onthe far right of the image, andthere
isa close upof Edge and inthe farbackgroundwe can see AdamClaytonandLarry Mullen.The image backgroundisa streetalludingtothe genre of
theirmusicbeingindie/rock.The graffitionthe wallsbehindthemcouldillustrate theirruggedIrishbackgroundandhowtheyusedtobe alludingto
themgoingback to howtheyusedto be. The textoverthe top of the image isalsoina style of graffiti whichisinfittingwiththe imageof thembeing
on a street.
House Style – the house
style of Q isreiteratedatthe
bottomof the page where
theyhave placedthe Q logo
inthe signature redstyle.
Alsothe small captionat the
rightcorner of the page is
emphasisingthe house style
evenfurther. The designof
Q’s double page spreadsare
mostlysimilarwithalarge
mainimage usuallycovering
a page.
Guttenberg– The first
letterof the magazine isin
large fontin the primary
optical areaso that the
readerusuallylooksthere
first.Inthe axisof
orientationthere is
nothingbuttext.Inthe
weakfallowareathere are
the Q logo,the date and
the page numberalsoin
the terminal areathere is
part of the image.The
readinggravityof the page
pullsoureyesdiagonally
downthe page readingthe
article.
Text - The openingsentencebeginswithanexaggeratedsentence andheightenedlanguage“Iamgoingto die ina plane crash withU2” Thiswoulddrawus ininstantlyasit isa
strongstatementandmost importantly,intriguing,andsuggestsadegree of informality.There isslangnameslike‘spongebob’achildrenscartoon,whichisinformal andquite
chatty.There is a use of a pun“still theyhaven’tfoundwhatthey’re lookingfor’whichisapunrelatedtothe famousU2 song.The purpose of thisstory isto entertainit’s
audience.A U2 fan readingthe pull quote layeredoverthe image of the band.The language isinthe semanticfieldof boxingwhichsuggestsof Bono’sstrengthandalternatively
hissuggestedarrogance.The quote alsodepictsthe longevityof U2’stogethernessasa band.The magazine article definitely maintainsadegree of informalityevenwithinthe
journalise suchas:“furtherbangingaboutquietensthe plane’soccupantsentirely”The initital photographof page one,displaysBonoassignificantashe hashisownpage to
himself, whereasthe othermembersof U2 are almostcrammedin together. The headline onthe firstpage of the double page spreadisreflectiveof howU2 have beenaroundfor
20+ yearsandhow theyhave fadedawayovertime,thisheadline suggeststhe stronginfluence theystill have onthe industry.
DesignBalance:The balance
of thisisunevenas the main
image overlapsovertwo
pagesand the image covers
more space than the text.
The fact that there isa large
letter‘I’inthe primaryoptical
area illustrateshowthe
article isimportanthowever
not as importantasthe
image as that dominates
more space.

2. Main image – In the image
Lana is the central focuswith
herface directlyinthe centre.
Lana is usingdirectaddress
but hasher eyesshut,possibly
a depictionof the aura of
mysterysurroundingher.Her
handsare placedupclose to
herneck andshe has
sculpturedstiletto nailswhich
isin the semanticfieldof
knives,possiblyalludingto
some of her songlyricsand for
example inthisphotoshoot
where she hasbloodrunning
fromher forehead.
House Style – The spread
followsthe house styleof
Q, mostvisiblybythe red
small “Q” logoat the
bottomrightof the page
and the bottomleftof the
otherpage,alsowiththe
arrows directingthe
readersto the nextpage
the infamousredand
white colourtheme is
present.Atthe bottomof
the page more towards
the centre there isa clear
indicationof the factit’s
Q magazine.
GuttenbergDesignPrinciple -
Lana’s face isin the primary
optical areaas she isthe main
focusof the article.Onthe
secondpage of the double spread
isa giantletter“S” symbolising
herfemale characterand
emphasisingthe text.The letter
coversthe primaryoptical area,
goesdownintothe axisof
orientationanddownintothe
weakfallowarea,suggestingthe
importance of the text.Inthe
strongfallow areathere isalso
Lana’s name reinforcingher
influenceoverthe article.Inthe
terminal areathere issmallertext
where the interviewbeginsand
there isalsopage numberand
logo,suggestingthese isn’t
necessarilyimportant.
DesignBalance – The
designbalance of this
spreadisunevenasthe
textislargerin one side
and the letterSis huge
and bold,itcuts behind
the text.The huge image
on the leftside of the
page is contrastingtoan
equal page oneach side.
At the bottomof the
page there isa blank
space on bothsides,
makingitslightlyevenas
it continuesonboth
sides.
Text: At the start where it says “demonic” that instantly gives us a hint of her darkness and possibly intimidating
character.The fact that it starts out in describing what she is wearing shows how she is quite reserved and how
she may not be in the spotlight as much as expected. To entertain/provide information. The story is about
Lana’s rise to fame and on why she is so good and successful. The article is somewhat formal with hints of
informality.The article is mostly serious which shows how Lana is different from what is expected and also
alluding to the genre of music she fits into. The article contains long sentences and many commas showing
the formality and how there is a lot to say. The shots chosen are dark, especially the one placed on the image
above, there is a light hint to the backrground and also a surrealism to it, as the light is reflected on the camera
lens, this connotes Lana’s genre of music as her lyrics relate to surrealism. One side of her face is dark and