2. UK Cinema Admissions
In the period between 2001 – 2013, the number
of Cinema admissions was generally steady with
slight dips and inclines in certain periods.
The 165.5 million cinema tickets sold in the UK in
2013 represented a 4% decline from the number
of admissions in 2012.
5. The gender depends on the gender of the film as
different genres attract different genders.
Table 15.7 Audience gendersplit,2013 top 20 filmsand top UK films
Significantgreater male audience share Male % Female %
CaptainPhillips(UK) 69 31
Star Trek IntoDarkness 69 31
AlanPartridge:AlphaPapa(UK) 69 31
Man of Steel 68 32
DjangoUnchained 68 32
Kick-Ass2(UK) 67 33
Significantgreater female audience share Male % Female %
One Direction:ThisIsUs (UK) 15 85
AboutTime (UK) 27 73
Frozen 34 66
Sunshine onLeith(UK) 35 65
Les Misérables(UK) 39 61
Philomena(UK) 39 61
Genderdifference notsignificant Male % Female %
Filth(UK)1
61 39
Rush(UK) 59 41
Trance (UK) 52 48
Wreck-ItRalph 49 51
The Hunger Games:CatchingFire 48 52
Jack the Giant Slayer(UK) 47 53
6. Genre and Ratings
In 2013 with gross box office, action is the most
popular genre in the UK.
Most films that did best in box office were rated
15.
12. Technology
Figure 12.4 Claimedconsumptionofaudiovisual content by online viewersaged15+
0
10
20
30
40
50
60
Video clips either streamed or
downloaded
Catch up TV services either streamed
or downloaded
TV and film services eg
Netflix/LOVEFiLM
%
% of online viewers
13. Analysis - Which audience groups are
the most lucrative?
The audience that would bring most profit from
box office are those who enjoy genres such as
Action as this was the most profitable genre in
past years. The most profitable age range for the
UK would be 15 – 24 and these are majority
male. The most lucrative socio-economic group
is C1 – lower middle class.
These are due to the interests of the age group
as well as having a lot of disposable income
14. Analysis - What strategies should be
used to promote films?
Due to age of the most lucrative audience the
most successful methods of promotion would
be social media and in cinemas as these are
common interests in that audience. The most
common form of advertising in 2013 was
televisions as it can reach a wide audience.
15. Analysis - The importance of
technology now and in the future
Online viewing is becoming a popular form of
exhibition especially with teenage audience.
Pirating is making profit difficult as many can
just watch the films which causes a decline in
the overall profit of films and the industries.
More people now watch movies on the go
instead of going to the cinema by using websites
such as Showbox and Netflix.
