Staring at an empty content calendar can be intimidating. Here are the easy steps to determine what to write, when to publish, and how to promote content that will resonate with your prospective and current residents.

2. Turbochargingyour content to
get the most out of every post
Whether your focusis resident retention, new customer acquisition, or creatingbrand
awareness, a bigpicture view of your calendar can determine the success or failure of
your campaign

3. A good content strategy can help you:
1. Resonate with your
audience
2. Reach a wide audience 3. Execute community
outreach
The best time to win a customer
is when their hand is raised and
they're asking for help. Create
useful content. Win new
customers!
Reach customersin every part
of the resident lifecycle. Provide
content for hot prospects,
neighborhood lurkers, and
resident retention.
Mention and highlight
neighborhood businesses in
your property blog. This is so
much better than putting their
menu in your resident's move-
in packet!

6. What to blogabout
Createcontent that specifically speaksto your residentsand prospects

8. DraftingYour Content
Calendar
Putting your plan in place

12. PromotingYour PostsYou wrote something awesome! Get the word out!

13. Market Your Marketing
Direct readers to your blog from the other social channels
Tip 1: Create one strongvisual image and use Canva to resize for all social media platforms
Tip 2: Hop on online forums and when appropriate+ relevant answer questions with links to
your blog**Only do this if it actually does answer a question! DON'T be a troll!!!