From Engagement to Enrollment: Converting Admits to Registrants Using Connect
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This presentation outlines Queensborough Community College's process for converting admitted students to registrants. It discusses maintaining contact with students from admission through registration. Key steps include sending acceptance emails, reminders, and a checklist. Students are encouraged to participate in specialized programs and confirm their commitment. Over 1,900 advising events were created across five academies and a one-stop shop to help students become "registration ready". The goal is keeping students engaged and moving through the enrollment process.
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From Engagement to Enrollment: Converting Admits to Registrants Using Connect
- 2. From Engagement to Enrollment: Converting Admits to Registrants Using Connect Thomas Byrnes, Admissions Specialist Laura Bruno, Assistant Dean of Enrollment Management July 2015
- 4. SHARE OUR STORY WHO we are…WHERE we work…WHAT we do & HOW we do it.
- 5. What we will cover: Keeping students moving through the process! Admits Tested Committed Registration Ready AND Building the Advisement Schedule
- 6. Who we are and where we work…
- 7. QCC at a Glance • A part of the City University of New York- the largest urban University in the Country. Established in 1959 on the former site of the historic Oakland Golf Club Nationally Acclaimed Queensborough Academies One of the most diverse populations of any college in the U.S. Queensborough enrolls over 16,000 students each year in the liberal arts and sciences as well as career and pre-professional programs
- 8. Enrollment Profile 23,034 Applied 18,183 Admitted 4,422 Enrolled
- 10. Admitted Students Phase Admits – Central CUNY Application – For students applying before application deadline. Direct Admits – For students applying after CUNY’s application deadline.
- 11. Admitted Students – Acceptance Email
- 12. Admitted Student – Acceptance Email Acceptance Email Content Doc I am a NERD for filters! FILTERS are at the foundation of everything we do! Students don’t always do what we hope they would do! Plan for that – Resend Acceptance Email, Reminder Emails, Checklist Email, etc.
- 13. Admitted Students – Resend Acceptance Email
- 14. Admitted Students – Checklist Email Checklist Content Doc Checklist Declined Admissions Survey
- 15. Admitted Student – Congratulations Postcard
- 17. Testing
- 18. Testing – Special Programs Email • Accelerated Studies in Associates program (ASAP) • CUNY Language Immersion Program (CLIP) • CUNY Start • University Skills Immersion Program (USIP) Special Programs Content Doc
- 19. Committed
- 20. Committed – Commitment Confirmation Email Content Doc Watched Attribute Filter
- 21. Registration Ready & Building the Advisement Schedule
- 22. Registration Ready & the Advisement Schedule How does a student become “Reg-Ready”? 5 Academies and a One-Stop • Fall 2014 – Over 1,900 Events Created • Business Academy – 399 • Health Related Sciences Academy – 399 • Liberal Arts Academy – 376 • STEM Academy – 288 • VAPA Academy – 344 • One-Stop – 115
- 23. Building the Schedule – Event Details
- 24. Building the Schedule – Groups
- 25. Building the Schedule – Groups
- 26. Building the Schedule – Select an Appointment
- 27. Contact Us Thomas Byrnes – TByrnes@qcc.cuny.edu Admissions Specialist, Queensborough Community College Twitter: @TByrnesHigherEd Laura Bruno – LBruno@qcc.cuny.edu Assistant Dean of Enrollment Management, Queensborough Community College
- 28. Questions?
Editor's Notes
- We will introduce you to the Academic Climate at QCC, our challenges and obstacles, and how we’ve utilized Hobsons Connect to overcome them!
- Fall 2014 Student Enrollment – 16,182 (Full Time Equivalent FTE – 11,322) QCC Diversity – Students from 139 countries and speak 87 different languages F14 New Students Enrolled – 4,422 – 3,392 Freshmen 1,030 Transfers
- Content Doc Email Template allows for most personalized content for each student! ***Show Acceptance Email Content Doc ***Present filter examples If we don’t continue to monitor and communicate with students, they may forget what they need to do and get stuck in the funnel.
- ***Resend Process
- ***Show Checklist Email, Content Doc, Checklist Web, and Survey Web
- Think of ways to complement your email communications. We use postcards.
- Students can test or commit in any order. Depending on prior academic record students may need to complete our CUNY Assessment Test in Reading, Writing, and/or Math. At QCC 70% Needed Remedial Math 27.4% Needed Remedial Writing 23.1% Needed Remedial Reading With… 19% Had 2 Remedial Needs 12% Had 3 Remedial Needs
- To help students succeed at QCC, we offers a number of ways for students to complete their remedial needs and jump into college level work. This semester we’ve added a Special Programs email. Discuss the way we handled this in the past. As students’ test scores are imported, various filters based on the programs’ admission criteria sort students. A Content Doc email goes out daily informing students of the programs they may be eligible for. Every semester we adjust our practices to better serve our needs and the needs of our students. ***Show Special Programs Email and Content Docs ***ASAP Eligibility Filter
- Some colleges have moved their Commitment Forms online. We have not…yet! Maybe in the future! As our students submit the Commitment Forms and our processing team updates them in our SIS I import lists of Committed Students. ***Show Commitment Confirmation Email and Content Docs ***Watched attributes trigger our “Commitment Confirmation” Email – Another Content Doc Email.
- ***Show Reg-Ready Filter
- ***Event Details Private Save In Category Groups
- Setting up the group – Registration Limit
- Setting up this recurring Invite To Group sends invitations for our Business Academy Advising Appointments
- Hyperlink to Business Academy Group Events